Code: MTA8669 | Publication Date: Sep 2025 |
Key contributors to expanding the market include the growing focus on early testing integration in DevOps, faster adoption of AI-enabled automation tools, concentration of complexity in cloud-native applications, and heightened expectations resulting in a continuous validation of batch regression testing capabilities across CI/CD pipelines for quality, reliability, and compliance.
The Software Quality market trends indicate a more strategic push for embedding automated, AI-powered testing into the agile/DevOps approaches that facilitate a faster pace of software delivery, with a focus on higher quality. With early detection of issues, ongoing feedback, and hybrid testing models, the processes are becoming standard behaviour in QA workflows. Additionally, Software Quality trends include the growing adoption of QA-as-a-Service models and cloud-based environments for testing. The on-demand environments offer a scalable way of testing at a shareable or cost-effective price point, as well as advantages like parallel execution and reuse of infrastructures are attractive for SMEs.
The Software Quality Market developments indicate rising momentum for tools incorporating AI-driven test case generation, self-healing scripts, and predictive failure analysis. These innovations drive smarter, adaptive testing an order of magnitude beyond static test suites. Additionally, the Software Quality Market developments highlight growing use of TestOps platforms that offer end-to-end visibility covering test orchestration, real-time dashboards, and environment provisioning to enhance QA team agility and cross-functional collaboration.
Some of the leading companies include: