How big is the Solar Market in the US | Size, Forecast & Growth Analysis 2025

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Code: MTA8680

Publication Date: Sep 2025

What is the growth rate of the US Solar Market?

According to 6Wresearch internal database and industry insights, the US Solar Market is expected to grow at a CAGR of 9.5% during the 2025-2031 period.

The primary drivers of growth in the Solar Market in the US are the rising popularity of functional beverages, the increased health and wellness consciousness of consumers, and the increased use of adaptogenic ingredients as a means to reduce stress and advance cognitive function.

Growth Factors for US Solar Market

Growing interest in plant-based and naturally derived beverages to replace traditional coffee.
The increasing prevalence of lifestyle-related health issues is increasing demand for functional drinks.
Consumer interest is driven by wellness principles among wellness groups and fitness enthusiasts because of its positive effects on immunity and cognition.
Global expansion of subscription coffee services and online retail.
Innovation in ready-to-drink and flavoured solar.

US Solar Market Trends

Trends emerging in the Solar Market in the US include the incorporation of solar with energy storage, smarter grid synchronizing, and increased acceptance of residential, commercial, and utility-scale deployments across many states. Utility-scale solar continues to grow at an exponential rate as installation prices decrease and financing structures improve. Rooftop solar projects and community solar programs are gaining momentum in conjunction with changing tax incentives and zero-down financing structures to widen access for consumers.

Emerging Developments in the US Solar Market

A notable development in the Solar Market in the US is the rise of domestic solar manufacturing capacity, particularly module assembly, spurred by tax incentives and the Inflation Reduction Act. Meanwhile, solar cell production is gradually returning, with new factories under development to meet increasing demand. States continue expanding utility-scale and distributed solar projects, supported by streamlined permitting and hybrid solar-plus-storage systems to boost grid reliability and resilience.