How big is the Spa Market | Industry Analysis, Trends & Forecast 2031

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Code: MTA9174

Publication Date: Sep 2025

What is the size of the Spa Market?

According to 6Wresearch internal database and industry insights, the Global Spa Market was valued at USD 140 billion in 2024 and is expected to reach USD 203.24 billion by 2031, growing at a compound annual growth rate of 5.10% during the forecast period (2025-2031).

The market is growing due to conscious wellness-seeking consumers utilizing spa services for relaxation, stress relief, and the holistic health benefits associated with spa services. The market is continuing to grow with rising disposable income and the increasing lifestyle-driven demand for spa services.

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Growth Factors for Spa Market

Growing awareness of wellness and wellness-related practices, such as stress management and self-care skills.
Rise in disposable incomes, enabling consumers to spend more on premium services.
Expanding availability of spa services in hotels and resorts, and in urban centres, such as quality spa spaces.
Growing interest in traditional healing practices and natural therapies as a social trend.
Improved technology supporting personalized spa services, including AI-driven personalization, block booking, and a digital interface.

Spa Market Trends

Trends in the Spa Market underscore the growing interest in wellness tourism, as travellers are treating spa-based vacations as part of their experiences. Luxury resorts and boutique hotels are expanding spa facilities to address this demand. An additional trend in the Spa Market is the incorporation of technology, whether through AI-generated personal spa experiences, infrared saunas, or hydrotherapy. Consumers are also more attracted to eco-friendliness and sustainable spa offerings.

Emerging Developments in the Spa Market

The Developments of the Spa Market have been ushered in by various improvements that point to changes, such as the introduction of hybrids of fitness, wellness, and medical treatments in spa models. These new formats have attracted a wider consumer base looking to maintain health and wellness holistically. Other developments are fitness and wellness brands partnering with hospitality companies to enhance spa offerings. Technology is also impacting experiences with an increasing reliance on digital platforms for reservation and membership services, as well as virtual consultations.