How big is the Squash Drinks Market | Forecast & Growth Analysis 2031

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Code: MTA9246

Publication Date: Sep 2025

What is the size of Squash Drinks Market?

According to 6Wresearch internal database and industry insights, the Global Squash Drinks Market was valued at USD 2.8 Billion in 2024 and is expected to reach USD 4.1 Billion by 2031, growing at a compound annual growth rate of 5.2% during the forecast period (2025-2031).

The key drivers behind the growth in the Squash Drinks Market are rising consumer demand for refreshing drinks, increasing popularity of fruit-flavoured concentrates, product development in sugar-free variants, and growing momentum of healthier lifestyle choices based on hydration and functional beverages.

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Growth Factors for Squash Drinks Industry

Increased preference for fruit-based squash as a healthier refreshment
Increasing demand for low and no-sugar squash drink varieties
Product development in flavours to accommodate varied consumer preferences
Increased availability of squash drinks through retail and e-commerce
Premium packaging and branding are successfully appealing to the consumer

Squash Drinks Market Trends

Squash drinks are experiencing a steady rise in consumer interest for fruit concentrate drinks with lower sugar and natural ingredients. As preferences are moving in this direction, brands are focusing on healthier products with more premium offerings with increasing availability through retail and convenience channels. Trends affecting the Squash Drinks Market include increased development of ready-to-mix drinks, exotic fruit flavours, and sustainability. There is also a trend for companies to develop digital promotions and loyalty programs as a mechanism to promote consumer engagement and brand presence.

Emerging Developments in the Squash Drinks Market

The Squash Drinks Market developments highlight continuous innovation in product ranges, including the launch of sugar-free and fortified squash beverages designed to appeal to health-conscious buyers. Brands are actively reformulating recipes with natural ingredients to meet shifting consumer expectations. Additional developments in the Squash Drinks Market include advancements in packaging technology, expansion into convenient single-serve formats, and the adoption of concentrated formulas. Strategic partnerships with retail chains and online distributors are enabling increased accessibility across regions.