How big is the Squash Market | Forecast & Growth Analysis 2031

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Code: MTA9247

Publication Date: Sep 2025

What is the size of Squash Market?

According to 6Wresearch internal database and industry insights, the Global Squash Market was valued at USD 0.48 billion in 2024 and is expected to reach USD 0.67 billion by 2031, growing at a compound annual growth rate of 3.70% during the forecast period (2025-2031).

The drivers for the growth in the Squash Market include the increasing attractiveness of functional beverages, the rise in consumer health-conscious and wellness-minded lifestyles, and the greater integration of adaptogenic components aimed at reducing stress and enhancing cognitive performance.

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Growth Factors for Squash Market

Actionable interest in plant-based and natural beverages as alternatives to traditional coffee.
Functional beverages are in demand as the prevalence of healthcare-related lifestyle diseases increases.
A growing interest in wellness communities and fitness enthusiasts is related to the positive effects on immunity and cognition.
Subscription-based coffee services are growing faster as an avenue for purchases and online shopping.
Innovation in ready-to-drink and flavoured squash

Squash Market Trends

The squash market trends portion describes patterns and directions emerging in the market. Squash market trends indicate increased demand for RTD squash beverages, single-serve pods, and sustainable packaging innovations, further indicating consumer preferences for clean-label, vegan, and keto-friendly products associated with contemporary ideas of living wellness. Brands are also focusing on visibility through influencer partnerships and targeted digital campaigns to engage with an increasingly health-oriented potential consumer base among a range of demographics.

Emerging Developments in the Squash Market

The squash market developments section presents new advancements and innovations within the industry. Squash market developments include expanding interest in adaptogenic blends paired with mushrooms and other functional superfood supplements. The producers are launching single-serve packaging, ready-to-drink options, and cold brew versions directed towards convenience consumers. More and more, e-commerce and subscription channels are key to growing the market and allowing brands to expand their availability more easily.