How Big is the Streaming Market | Industry Trends & Forecast 2025

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Code: MTA8996

Publication Date: Sep 2025

How Big is the Streaming Market?

According to 6Wresearch internal database and industry insights, the Streaming Market was estimated at USD 126.4 billion in 2024 and is projected to reach USD 248.7 billion by 2031, expanding at a CAGR of 10.1% during the forecast period 2025-2031.

There are a number of growth factors that are contributing to the expansion of the market, including increasing adoption of on-demand video and music platforms, rising internet penetration, growing popularity of live streaming services, advancements in cloud-based delivery, and higher consumer spending on digital entertainment.

Key Growth Drivers of the Streaming Market

Growing need for video-on-demand services that require a subscription
Increasing recognition of live streaming in gaming and entertainment
The rise in smartphone adoption and internet connectivity
The need for tailored content suggestions
Developments in content delivery networks and cloud delivery
The growth of streaming in the corporate, fitness, and educational domains

Streaming Market Trends

Streaming Market is witnessing significant growth with trends such as the rising adoption of ad-supported video platforms alongside subscription services. With significant investments from technology companies and broadcasters, live sports streaming is becoming more popular. Streaming of podcasts and music is growing due to sophisticated personalization algorithms. The user experience is being improved through the incorporation of immersive and interactive features like virtual reality, 4K, and 8K. Bundled subscription models are being bolstered by collaborations between streaming companies and telecom providers. Furthermore, increased user engagement is being driven by cross-platform compatibility.

Emerging Developments in the Streaming Market

Streaming Market is accelerating with ongoing innovations in cloud-based streaming technologies. Companies are investing in analytics driven by AI to boost user engagement and provide personalized recommendations. Live events and gaming are becoming more fluid due to the development of low-latency streaming technologies. Streaming companies and content producers are collaborating more strategically to enhance exclusive offerings. Providers are adopting flexible pricing models to cater to diverse customer segments. Additionally, investments in immersive technologies like AR and VR streaming are influencing the direction of digital entertainment.