How big is the Tissue Market | Industry Trends & Analysis 2025

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Code: MTA9367

Publication Date: Sep 2025

How big is the Tissue Market

According to 6Wresearch internal database and industry insights, the Tissue Market was valued at USD 92.5 billion in 2024 and is expected to reach USD 132.1 billion by 2031, growing at a CAGR of 5.4% during 2025-2031.

The industry is moving forward with favourable signs as demand for personal care and hygiene continues to rise, premium and multiply tissues are increasing, and consumption in the commercial, institutional, and household sectors is growing. Continued awareness about sanitation will create a steady and supported growth in the industry.

Growth Factors for Tissue Industry

Consumer demand for personal hygiene and sanitation is increasing.
Adoption in hotels, offices, and public facilities is increasing.
Demand for premium, soft, and environmentally friendly tissue is increasing.
Modern retail and online channels of distribution continue to expand.
Consumer disposable income is increasing, leading to the consumption of value-added tissue.

Tissue Market Trends

The trends in the tissue market include a growing preference for sustainable and environmentally friendly products. Consumers are opting for products with recycled fibre, biodegradable products, and FSC-certified tissue products. Premium features such as softness, multi-ply, and fragrance-enhanced tissue are also a growing trend. The rise of online retail and subscription models influences how tissue is being purchased. Competitors continue to innovate with packaging, and continue to seek opportunities with wet tissue, antibacterial options, and other creative offerings that shape the competitive set and trends in the overall tissue market.

Emerging Developments in the Tissue Market

The tissue market developments include investment in sustainable sourcing and production technologies to improve product quality while minimizing environmental impact. Companies are introducing value-added products such as wet wipes, scented, and antibacterial tissue variants. Automation and digital integration in production lines are enhancing efficiency. Partnerships with hospitality, healthcare, and institutional sectors are expanding reach. Brands are also exploring eco-friendly packaging solutions and subscription models to cater to growing consumer demand.