How Big is the Video Streaming Market | Industry Trends & Growth Insights 2025

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Code: MTA9775

Publication Date: Oct 2025

How Big is the Video Streaming Market?

According to 6Wresearch internal database and industry insights, the Global Video Streaming Market was valued at USD 108 Billion in 2024 and is expected to reach USD 217 Billion by 2031, growing at a compound annual growth rate of 5.70% during the forecast period (2025-2031).

There are numbers of factors which are contributing in the expansion of the market include rising demand for on-demand video content, increasing adoption of smart devices, higher internet penetration, investments in original content by OTT platforms, and supportive policies for digital media growth.

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Key Growth Drivers of the Video Streaming Market

The use of streaming services that charge a monthly fee and show ads
Increasing numbers of smart devices, like smartphones, tablets, and smart TVs
OTT platforms investing money into original and exclusive content
Improvements in streaming infrastructure and cloud delivery technology
The need for personalized and interactive viewing experiences

Video Streaming Market Trends

Video Streaming Market is seeing a significant growth with trends such as increasing demand for live streaming of events and gaming, adoption of 4K/8K resolution content, and AI-driven content recommendations. Platforms are integrating social features, offline viewing, and multi-device streaming options to enhance user engagement.

There is a rising trend of ad-supported streaming services and hybrid subscription models. Collaborations between telecom providers and streaming platforms are expanding. The market is seeing a shift towards localized and multi-lingual content to capture diverse audiences. Further, immersive technologies like AR and VR are being explored for interactive viewing experiences.

Emerging Developments in the Video Streaming Market

Video Streaming Market is evolving with advancements in cloud-based streaming, content delivery networks, and edge computing for faster and more reliable streaming. More money is going into original productions, regional content, and niche streaming services. The media companies are teaming up with streaming services to add to their content libraries.

Platforms are looking into adding social viewing and gamification features. AI and machine learning are making personalized suggestions more effective. The market is growing faster due to mobile streaming and smart device integration are more popular. Interactive and immersive viewing experiences are becoming important ways for companies to stand out in the market.