How big is the Virtual Try-On Market | Growth Insights & Trends 2025

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Code: MTA9477

Publication Date: Sep 2025

What is the size of Virtual Try-On Market?

According to 6Wresearch internal database and industry insights, the Global Virtual Try-On Market was valued at USD 3.2 Billion in 2024 and is expected to reach USD 7.3 Billion by 2031, growing at a compound annual growth rate of 13.20% during the forecast period (2025-2031).

Beauty, eyewear, and fashion retailers are quickly developing AR and AI applications to improve the shopping experience as the market accelerates. Adoption of virtual try-on technologies is growing rapidly as consumer demand for personalization and convenience increases, and return rates decrease due to new technology in the market.

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Growth Factors for Virtual Try-On Industry

The growing mainstream adoption of AR shopping experiences across verticals.
Growing consumer demand for personalized and interactive retail.
Growth in e-commerce platforms that offer shopping features using try-on services.
Improved accuracy of size and product visualization through AI.
Strong user engagement through social media channels and influencer-led campaigns.

Virtual Try-On Market Trends

The virtual try-on market trends reiterate the increased deployment of AR and AI technologies to change the consumers' shopping experience. Beauty brands are using virtual trials for makeup applications. Eyewear and apparel retailing brands deploy size-matching tools. E-commerce websites are using interactive features to try on products as a way of increasing customer satisfaction and decreasing returns. Social commerce channels are enhancing visibility as influencers and marketers are deploying try-on experiences within promotions, heightening interest and, as a consequence, sales.

Emerging Developments in the Virtual Try-On Market

Developments in the Virtual Try-On Market are related to enhanced visualization, accuracy using AI, and cross-platform access. Businesses are working to create more accurate body and facial scans to provide better-fitting products. Retailers increasingly leverage mobile apps and smart mirrors as in-store features to improve consumer convenience. Collaborations between fashion, beauty, and technology are producing solutions in the space. Virtual wardrobes, platforms in the metaverse, and subscription models also contribute to future developments in the Virtual Try-On Market.