How big is the Web Analytics Market | Growth & Forecast 2025

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Code: MTA9731

Publication Date: Oct 2025

What is the size of Web Analytics Market?

According to 6Wresearch internal database and industry insights, the Global Web Analytics Market was valued at USD 6.4 billion in 2024 and is expected to reach USD 17.2 billion by 2031, growing at a compound annual growth rate of 14.00% during the forecast period (2025-2031).

The main drivers of this growth are the rising adoption of digital marketing strategies, the increasing need for data-driven decision-making, and the integration of artificial intelligence and machine learning technologies to enhance customer experience, user engagement, and overall website performance monitoring.

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Growth Factors for Web Analytics Industry

Expanding use of e-commerce platforms requires advanced user behaviour analysis.
Rising adoption of AI and machine learning in web analytics solutions.
Increased demand for real-time data insights across industries.
Growing focus on customer engagement and personalised marketing strategies.
Development of cloud-based and subscription-driven analytics platforms.

Web Analytics Market Trends

The trends in the Web Analytics Market illustrate significant increases in the adoption of predictive analytics and AI-powered dashboards to provide real-time progress tracking of business performance. Businesses utilising analytics tools to provide cross-device analytics to track successful customer journeys and conversions are increasing. The cloud-based deployment model is the preferred deployment method as it is more cost-effective and scalable for firms. Also, analytics solutions are being extended to marketing automation by integrating them into CRMs and CMSs, which allows firms to make better decisions based on analytics, enhance customer retention, and drive growth across sectors.

Emerging Developments in the Web Analytics Market

The developments in the Web Analytics Market show lasting support and investment in next-generation machine learning models for predicting consumer sentiment and behaviour modifications. Vendors are expanding their API-based solutions for integration with advertising platforms, sales tools, and CMS. Companies are developing platforms designed to be Privacy-First and compliant with regulatory requirements. A growing trend is to monetize premium subscription features of analytics platforms, like heatmaps, funnel analysis, and cohort user tracking. Lastly, enabling real-time personalisation of the web experience based on analytics insights, such as guest behaviour, is a value-added feature likely to improve customer engagement and conversions.