How big is the Web Content Management Market | Trends, Analysis & Forecast 2025

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Code: MTA9733

Publication Date: Oct 2025

What is the size of Web Content Management Market?

According to 6Wresearch internal database and industry insights, the Global Web Content Management Market was valued at USD 8.6 Billion in 2024 and is expected to reach USD 13.9 Billion by 2031, growing at a compound annual growth rate of 17.50% during the forecast period (2025-2031).

The main drivers of this growth are the increasing demand for personalised digital experiences, the adoption of cloud-based platforms, and the rising need for enterprises to manage, publish, and optimise large volumes of content across multiple digital channels in real time.

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Growth Factors for Web Content Management Industry

Rising demand for multi-channel publishing and digital experience delivery.
Increasing adoption of cloud-based WCM platforms for scalability and efficiency.
Growing integration of AI and machine learning for personalised content.
Expansion of e-commerce and digital marketing is boosting content management needs.
Rising enterprise focus on compliance, governance, and secure content workflows.

Web Content Management Market Trends

Trends in the Web Content Management Market highlight a move towards headless CMS solutions with options for both developers and marketers. AI-led personalisation is changing the way businesses are engaging with audiences online and in-person with unique digital experiences. Cloud-native WCM deployment is quickly becoming the predominant option as a result of cost and scalability advantages. A further market trend is a more integrated role between WCM systems and marketing automation, analytics, and CRM systems. User-friendly, low-code and no-code platforms are becoming more commonplace in organisations and providing opportunities for accelerated adoption in content creation.

Emerging Developments in the Web Content Management Market

Developments in the Web Content Management Market include increasing investments in automated tagging and voice-enabled search, alongside content recommendations led by AI. Vendors are also developing improved provisions for enhanced security and compliance in sectors managing sensitive information. More hybrid and headless CMS solutions are being developed for organisations managing omnichannel strategies. Subscription-based SaaS solutions are leading adoption amongst small and mid-market enterprises. Lastly, partnerships between WCM vendors and cloud hyperscale’s enable core integration, scalability, and market time for organisations developing robust content offerings.