How big is the Webtoons Market | Insights, Forecast & Growth Analysis 2025

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Code: MTA9737

Publication Date: Oct 2025

What is the size of Webtoons Market?

According to 6Wresearch internal database and industry insights, the Global Webtoons Market was valued at USD 1.1 Billion in 2024 and is expected to reach USD 3 Billion by 2031, growing at a compound annual growth rate of 12.70% during the forecast period (2025-2031).

The main drivers of this growth are the rising popularity of digital comics, increasing smartphone and internet penetration, and the growing preference among younger audiences for interactive, mobile-friendly storytelling formats supported by subscription services, in-app purchases, and cross-media adaptations into series and films.

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Growth Factors for Webtoons Industry

Rising smartphone penetration is driving the adoption of mobile-friendly storytelling platforms.
An expanding youth audience is preferring digital comics over traditional formats.
Growth of subscription-based and freemium monetisation models.
Increasing cross-media adaptations into dramas, films, and animations.
Expansion of international distribution platforms supporting wider reach.

Webtoons Market Trends

Market trends show that the webcast market has further embraced subscription business models and micro-payment systems to monetise large user bases. The rise of interactive stories and vertical-scroll comics is altering the model of what a digital comic means for creators and consumers. Partnership opportunities with streaming platforms and film studios are proliferating, allowing for properties to broaden their reach and access and transition from webtoon format to mainstream media. Furthermore, influencer-driven marketing campaigns are helping webtoons to build greater brand awareness.

Emerging Developments in the Webtoons Market

Developments in the webcast market include greater investment by publishers in the development of AI-driven translation and personalisation tools. Several major companies have launched new platforms with better revenue share models for creators. Companies in the industry have moved faster to partner with entertainment companies to adapt webtoon properties into series. Subscription bundles that give exclusive access to early releases have become more common in the market. Startups have explored developing blockchain-based copyright protective technology, or NFT-linked collectables, that are directly tied to webtoon properties.