Code: MTA3446 | Publication Date: Mar 2025 |
In recent years, the India sanitary pads market has observed significant growth due to factors such as increased awareness of menstrual hygiene, growth in disposable income, and state initiatives to promote the use of hygienic. But behind this growth is the tough work and the contributions of key players operating in the industry. Companies played a critical role in the market development. They launched high-quality products, invested in marketing and advertising campaigns, and improved distribution channels to cover more consumers.
One of the main contributions of these players is the efforts to violate taboos and the call for cultural stigma around menstruation. Various educational campaigns and programs have helped create a more open and accepting environment for discussion about menstrual hygiene. Additionally, companies are pioneering the use of environmentally friendly sustainable materials with environmentally friendly pads, contributing to environmental sustainability. This not only makes the product more attractive to consumers but also shows a commitment to social responsibility.
Furthermore, the key players have played a critical role in creating employment opportunities for rural women. Many of these companies create production units in remote locations, providing employment and expansion of economic rights and opportunities for previously marginalized women. According to 6Wresearch, India Sanitary Pads Market size is projected to expand at a CAGR of 9% during 2025-2031.
Company Name | Procter & Gamble Hygiene and Health Care Ltd (P&G) |
Establishment Year | 1964 |
Headquarter | Mumbai, Maharashtra |
Official Website | Click Here |
P&G is one of the oldest and most trusted companies in the Indian sanitary pad market. It is a subsidiary of Procter & Gamble, an American multinational consumer goods corporation. Its flagship brand Whisper has been in the Indian market for over two decades and is a household name.
Company Name | Seventh Generation Inc |
Establishment Year | 1988 |
Headquarter | Burlington, Vermont, USA |
Official Website | Click Here |
Seventh Generation is an American company that offers eco-friendly and sustainable products, including sanitary pads. It entered the Indian market in 2015 and has been making waves with its organic and biodegradable products.
Company Name | Kimberly Clark Lever Pvt Ltd (KCL) |
Establishment Year | 1994 |
Headquarter | Mumbai, Maharashtra |
Official Website | Click Here |
Another global player in the Indian sanitary pad market is KCL, a joint venture between Kimberly-Clark Corporation (USA) and Hindustan Unilever Ltd. Its leading brand, Kotex, was launched in India in 2005 and has gained popularity among women for its superior quality.
Company Name | Johnson & Johnson Pvt Ltd |
Establishment Year | 1947 |
Headquarter | Mumbai, Maharashtra |
Official Website | Click Here |
Known for its wide range of healthcare products, Johnson & Johnson also has a significant presence in the Indian sanitary pad market with its brand Stayfree. It offers a variety of products catering to different menstrual needs and has been in the market for over four decades.
Company Name | Unicharm India Pvt Ltd |
Establishment Year | 2008 |
Headquarter | Gurgaon, Haryana |
Official Website | Click Here |
Unicharm is a Japanese company that entered the Indian market in 2008 with its brand Sofy. It has quickly gained popularity among women for its high-quality, comfortable and affordable products.
Company Name | Procter & Gamble Home Products Ltd (P&G) |
Establishment Year | 1989 |
Headquarter | Mumbai, Maharashtra |
Official Website | Click Here |
Another subsidiary of Procter & Gamble, P&G Home Products Ltd offers sanitary pads under its brand Always. With its focus on women's health and hygiene, it has gained a significant market share in India over the years.
Company Name | Johnson & Johnson Pvt Ltd (Staples Hygiene) |
Establishment Year | 1981 |
Headquarter | Mumbai, Maharashtra |
Official Website | Click Here |
Staples Hygiene is a subsidiary of Johnson & Johnson Pvt Ltd that offers a wide range of feminine hygiene products under its brand Carefree. With its focus on innovation and quality, it has become one of the leading players in the Indian market.
Company Name | Nua Woman Pvt Ltd |
Establishment Year | 2017 |
Headquarter | Bengaluru, Karnataka |
Official Website | Click Here |
Nua is a relatively new entrant in the Indian sanitary pad market with its unique concept of personalized period care. Its products are customizable, eco-friendly and delivered directly to the consumer's doorstep.
Company Name | Essity India Pvt Ltd |
Establishment Year | 2017 |
Headquarter | Mumbai, Maharashtra |
Official Website | Click Here |
Essity is a Swedish company that operates in over 150 countries and offers a variety of hygiene and health products. In India, it has a presence in the sanitary pad market with its brand Libresse that caters to different menstrual needs.
Company Name | Bella Premier Happy Hygiene Care Pvt Ltd |
Establishment Year | 2007 |
Headquarter | New Delhi, Delhi |
Official Website | Click Here |
Bella Premier Happy Hygiene Care Pvt Ltd is a European company that offers a wide range of feminine hygiene products. In India, it has gained popularity for its brand Stayfree and offers a variety of options to suit different menstrual needs.