Top Companies in Middle East Makeup Market with Market Size | Manufacturers 2025

Top Companies in Middle East Makeup Market with Market Size

The Middle East Makeup Market has emerged as a prime destination for beauty brands, driven by rising demand for quality and innovative products. This market is highly competitive, with both global and local brands competing to capture consumer attention. The top makeup brands have carved out their place by catering to the diverse needs and preferences of Middle Eastern consumers, from high-end luxury items to budget-friendly alternatives. Whether you’re a beauty enthusiast or a newcomer, there’s something for everyone within this dynamic market. In recent years, the expansion of e-commerce platforms has revolutionized makeup shopping in the Middle East, making it easier for consumers to access products from around the world. Social media has also played a significant role in shaping beauty trends, accelerating product launches, and enabling brands to engage directly with consumers. Another trend gaining momentum is the demand for clean, sustainable beauty products. Many consumers are now looking for eco-friendly and ethically produced options, with particular interest in halal-certified products, which align with cultural and religious values in the region.

The makeup industry in the Middle East also reflects a movement towards inclusivity and diversity. Brands have expanded product ranges to cater to a wide variety of skin tones and preferences, allowing individuals to express their unique beauty confidently. These developments not only empower consumers but also boost the region’s economy by generating jobs and fostering collaborations between local and international brands. The Middle East makeup market stands as an evolving landscape, offering both consumers and brands countless opportunities to explore and grow. As new players enter and established ones innovate, the region is poised to make a lasting impact on the global beauty stage, showcasing the rich diversity and cultural vibrancy of the Middle East. As per 6Wresearch, Middle East Makeup Market is projected to grow at a significant CAGR of 14% from 2025-2031F.

List of Leading Companies in the Middle East Makeup Market

1. MAC Cosmetics

MAC Cosmetics is one of the most popular makeup brands worldwide. The brand has established a strong presence in the Middle East, offering its renowned products in countries like Saudi Arabia, UAE, and Kuwait. MAC’s inclusive approach to beauty has made it a hit among Middle Eastern customers with diverse skin tones and preferences.

2. Huda Beauty

Founded by Huda Kattan, Huda Beauty started as a beauty blog and evolved into a global brand. The brand’s success is attributed to its social media influence and collaborations with regional influencers. Huda Beauty offers a diverse range of products, including false lashes and eyeshadow palettes, catering to Middle Eastern beauty trends.

3. Wojooh

Wojooh is a well-known beauty brand in the Middle East that provides high-quality and affordable products, including its own line of durable makeup brushes. The brand’s success has encouraged other local brands to compete with international beauty giants in the region.

4. Mikyajy

Mikyajy offers a variety of affordable makeup and skincare products tailored to the needs of Middle Eastern women, including those who wear the hijab. The brand pioneers inclusivity and affordability, making it a favorite among regional consumers.

5. Inglot

Inglot is well known in the Middle East for its vibrant colors and high-quality products. Its unique “Freedom System” allows customers to customize their own palettes, making it a favorite among makeup artists and beauty enthusiasts.

6. Sephora

Sephora is a global beauty retailer that has established itself in the Middle Eastern market. With numerous stores and an online presence, Sephora offers a wide variety of makeup brands and hosts workshops and events to educate customers about beauty trends and techniques.

7. Yves Saint Laurent Beauty

Yves Saint Laurent Beauty, the cosmetics line of the iconic fashion brand, is popular in the Middle East for its luxurious packaging and high-end quality. The brand offers a sophisticated range of foundations, lipsticks, and other makeup products.

8. NYX Cosmetics Middle East

NYX Cosmetics is known for its professional-grade products at budget-friendly prices. With a vast range of color options and high-quality formulas, NYX has built a strong following in the Middle East, especially among beauty influencers and everyday consumers.

9. L’Oréal Paris

L’Oréal Paris is one of the most recognized makeup brands worldwide. In the Middle East, it remains a top choice for its extensive range of beauty products. The brand promotes diversity and inclusivity, making it widely appealing to the region’s diverse population.

10. Bourjois

Bourjois is popular in the Middle East for its classic French chic aesthetic and affordability. The brand offers a range of long-lasting, high-quality makeup products, making it a staple in many beauty routines.

11. Anastasia Beverly Hills

Anastasia Beverly Hills is renowned for its eyebrow products, which have a cult following in the Middle East. The brand’s collaborations, including one with Huda Kattan, have made it even more desirable among beauty enthusiasts in the region.

12. Cover FX

Cover FX is known for its inclusive approach to beauty, offering products tailored to different skin tones and concerns. The brand’s custom cover drops, which allow customers to mix with foundations or moisturizers for personalized coverage, have made it a favorite among makeup artists and beauty lovers in the Middle East.

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