India OOH Advertising Market revenue is projected to grow at a CAGR of 7.4% during 2025-2031F

Billboard sector by Form held the highest revenue share in India OOH Advertising Market -6Wresearch

The Billboard dominated the market in terms of revenue, due to their high visibility, prolonged ad exposure & strategic placement in high-traffic areas. Rapid expansion of infrastructure, including highways, metros, and airports, created premium advertising locations & boosted their reach. Additionally, adoption of digital billboards, LED innovations, and programmatic ad buying enhanced targeting and engagement, while lower maintenance costs and increased availability of prime locations, further accelerated their growth.

According to 6Wresearch, India OOH Advertising Market revenue is projected to grow at a CAGR of 7.4% during 2025-2031F. India OOH Advertising Market has experienced growth in recent years, driven by increased government investment in infrastructure development, with total infrastructure spending rising substantially to INR 10 lakh crore in 2023–24. This investment contributed to increased urbanization and the development of new highways, metro networks, airports, and commercial hubs, which created prime locations for OOH advertising. The market further grew on account of the rise in live concerts, with live performances in 2024 by artists like Dua Lipa, Diljit Dosanjh, Karan Aujla, AP Dhillon, and Bryan Adams attracted large, engaged audiences, generated an estimated INR 609 crores, and created significant opportunities for high-impact OOH advertising through strategic placements around concert venues, transit routes, and city hotspots.

The market is poised for substantial growth in the years ahead, driven by the rapid expansion of the Media and Entertainment (M&E) industry, projected to reach INR 3,65,000 crore by 2028, supported by robust economic growth, rising per capita income, and advanced technological infrastructure. The ongoing Smart City Mission (SCM), with 695 active projects aimed at modernizing urban infrastructure and integrating smart solutions, would open new avenues for OOH advertising. Furthermore, upcoming metro projects, such as the Sonipat to Delhi Metro (2028) and Bangalore Metro Phase 3 (2029), would expand high-footfall transit hubs, providing advertisers with prime locations to target daily commuters through station branding, in-train screens, and other transit-based OOH formats.

According to Parth, Senior Research Analyst, 6Wresearch, the Tier 1 cities dominated India’s OOH advertising market in terms of revenue due to high corporate presence, premium ad rates, DOOH expansion in metros, airports, and malls, dense vehicular and pedestrian traffic, luxury brand advertising, programmatic OOH adoption, and large-scale infrastructure projects like expressways, metro corridors, and smart city developments boosting prime ad placements.

India OOH Advertising Market (2025-2031) report provides an in-depth analysis with 20 figures and 11 tables, covered in 66 pages. The report thoroughly covers market by Form and Cities. India OOH Advertising Market outlook report provides an unbiased and detailed analysis of the on-going India OOH Advertising Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.