Vietnam Advertising Market size is anticipated to grow at a CAGR of 12.1% during 2024-2030

Television segment by Type held the highest revenue share of Vietnam Advertising Market -6Wresearch

Television has dominated Vietnam's market, with 18.6 million PayTv subscribers as of 2023, but growth has slowed due to increased alternative options. The surge in smartphone capabilities, coupled with Vietnam's advancing digital infrastructure, suggests a shift towards mobile-centric entertainment consumption, potentially reshaping the market landscape.

According to 6Wresearch, Vietnam Advertising Market size is anticipated to grow at a CAGR of 12.1% during 2024-2030. Vietnam’s advertising market has experienced steady growth over the past decade, propelled by a surge in e-commerce sales, a strategic shift from traditional media to digital advertising, and robust communication infrastructure essential for effective marketing. The COVID-19 pandemic further accelerated this trend, as social distancing measures led businesses to increase digital ad spending on platforms like Facebook, Google Ads, and e-commerce sites to reach online consumers. This shift in advertising strategies contributed to an increase in Vietnam’s total media advertising expenditure, reaching USD 1.38 billion in 2021.

With the growth of digital advertising, revenues in Vietnam surpassed USD 1.04 billion in 2022. E-commerce also saw a substantial rise of 25% in 2023, with approximately 57 million Vietnamese now shopping online. Notably, 43% of these consumers are Gen Z, a digitally savvy demographic that is reshaping the online shopping landscape and creating new opportunities for digital advertising.

According to Parth, Senior Research Analyst, 6Wresearch,  currently, the mobile advertising segment is booming in the Advertising Market of Vietnam and the same segment is anticipated to dominate the market in the near future as well attributed to the flourishing demand and need for the internet as well as smartphones in the nation.

Vietnam Advertising Market (2024-2030) report provides an in-depth analysis with 22 figures and 3 tables, covered in 66 pages. The report thoroughly covers market by type, by material, by shape and by end-user. Vietnam Advertising Market outlook report provides an unbiased and detailed analysis of the on-going Vietnam Advertising Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.