Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Segments (Broiler, Eggs), By End Uses (Food Service, Household), By Distribution Channels (Traditional Retail Stores, Business To Business, Modern Retail Stores) And Competitive Landscape
Product Code: ETC389840 | Publication Date: Aug 2022 | Updated Date: Sep 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 250 | No. of Figures: 50 | No. of Tables: 25 | |
Report Name | Africa Poultry Market |
Forecast Period | 2024-2030 |
Market Size | USD 10 Billion-17 Billion |
CAGR | 7% |
Growing Sector | Broiler Poultry Industries |
Africa Poultry Market report thoroughly covers the market By Countries, By Segments, By End Uses And By Distribution Channels. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/ high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Africa Poultry Market has shown substantial growth in recent years. The Market Size was valued at approximately $10 billion, with projections growing at a CAGR of 7% from 2023-2030. This growth trajectory suggests that by 2030, the market could reach an estimated value of $17 billion. The increase in market size reflects heightened global demand and the expansion of export capacities. Key countries contributing to the Market size include South Africa, Egypt, Nigeria.
Africa Poultry Market has shown promising growth in recent years. Rapid urbanization and population growth have increased demand for poultry products, driven primarily by a shift towards protein-rich diets. Technological advancements in poultry farming, including improved breeding techniques and disease management, have enhanced productivity and efficiency across the continent. Additionally, government initiatives and favourable trade agreements are bolstering the sector, ensuring sustainability and competitiveness in the global market. As awareness of nutritional benefits rises, local consumption is expected to grow, which, alongside export expansion, will continue to fuel market growth in the foreseeable future.
According to 6Wresearch, Africa Poultry Market Size is projected to reach at a CAGR of 7% during the forecast period 2024-2030. This promising growth path indicates robust market development, driven primarily by increasing domestic consumption and rising international demand for poultry products. Several factors contribute to this trend, including improvements in poultry farming techniques, better feed quality, and enhanced supply chain logistics. The anticipated growth further highlights the market's potential to strengthen its position as a crucial player in the global poultry industry.
As more investors and stakeholders recognize these opportunities, the market is likely to attract significant investments, fostering further advancements and innovations within the sector. Despite the promising growth, Africa Poultry Market Africa Poultry Market faces several challenges that must be addressed to sustain and enhance its expansion. One of the primary obstacles is the volatility of feed costs, which significantly impacts production expenses and profitability. Additionally, the prevalence of diseases within poultry farms remains a concern, necessitating robust biosecurity measures and ongoing investment in veterinary services. Another challenge lies in the infrastructural limitations, including inadequate transportation networks and insufficient cold storage facilities, which impede efficient distribution.
Africa Poultry Market is experiencing dynamic shifts driven by several prominent trends. A significant trend is the growing consumer preference for organic and free-range poultry products, as health-conscious consumers increasingly seek sustainable and ethically produced food sources. Additionally, there is a rising inclination towards processed and ready-to-eat poultry products, catering to the convenience needs of urban populations with busy lifestyles. Technological innovation continues to be a key trend, with smart farming technologies being adopted to improve yield and streamline production processes. Moreover, the increased use of data analytics in supply chain management enhances operational efficiency, reducing costs and waste. In terms of production methods, advancements in genetic improvement and nutrition optimization are leading to healthier and more resilient poultry breeds. These trends collectively point towards a more sophisticated and consumer-oriented market landscape, poised for sustained growth and evolution.
The flourishing Africa Poultry Industry plays a pivotal role in enhancing food security and economic stability across the continent. It serves as a vital source of employment, supporting millions of livelihoods, from smallholder farmers to large-scale enterprises. The industry's growth contributes to rural development, as many farming activities are concentrated in rural regions, helping to alleviate poverty by providing consistent income streams. Moreover, the poultry industry boosts national economies through job creation and increased tax revenues. As consumer demand continues to rise, driven by population growth and urbanization, the industry's expansion is expected to stimulate further investment in infrastructure and technology. This will not only enhance production capabilities but also ensure the quality and safety of poultry products. Overall, the flourishing poultry sector is poised to become a cornerstone of Africa's agricultural landscape, reinforcing its importance in the global food supply chain.
Africa Poultry Market Share is dominated by key players including Tyson Foods Inc., BRF SA, Cargill Inc., and Simba Agric & Power actively participating. These companies are investing heavily in technological advancements, such as automation and genetic research, to improve production efficiency and increase their market share. By optimizing supply chain management and focusing on sustainable practices, these industry giants aim to meet the growing demand for poultry products across the continent. Moreover, they are exploring new distribution channels and enhancing product quality to cater to diverse consumer preferences.
Government regulations play a pivotal role in shaping the Africa Poultry Market Growth. Regulatory bodies set standards for production, transportation, and distribution of poultry products to ensure food safety and quality. These regulations also cover issues such as animal welfare, environmental sustainability, and fairtrade practices. Moreover, governments are increasingly promoting initiatives to support the development of the poultry industry through subsidies, training programs, and infrastructure investments. This supportive regulatory environment provides a stable foundation for market growth and encourages investment in the sector.
Africa Poultry Market is set for expansion and transformation, driven by demographic trends, technological advancements, and strategic investments. With Africa's population expected to grow significantly, demand for poultry as a staple protein is likely to rise sharply, supported by urbanization and increasing incomes, which are shifting preferences towards higher quality poultry products.
Technological innovation will be crucial in shaping the market's future. Precision agriculture and advancements in genetic research are expected to improve production efficiency and yield while minimizing environmental impact. Digital platforms and data analytics will enhance supply chain optimization, allowing for more agile operations to meet market demands.
Moreover, there is potential for expanding export opportunities as African producers align with international standards and explore markets in the Middle East and Asia. This will require investment in infrastructure, such as cold chain logistics and improved biosecurity, to ensure product quality and traceability.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
South Africa is leading as one of the most developed poultry markets on the continent. This leadership is attributed to its significant share in both broiler and egg segments and the forecasted market growth driven by rising demand in urban centres and increasing retail expansion. The dominance in broiler production is supported by household consumption and food service industries.
According to Parth, Senior Research Analyst, 6Wresearch, the food service sector is leading the poultry market due to rapid urbanization, which has resulted in an increase in fast-food outlets and restaurants. This trend is anticipated to boost the demand for broilers and eggs, encouraging producers to enhance supply chains for freshness and quality.
Traditional retail stores contribute the most to the market because they dominate both in terms of presence and consumer preference. This dominance is especially evident in rural and semi-urban areas, where these stores are often the primary shopping option available to residents. The accessibility of traditional retail outlets means they cater to the day-to-day needs of these communities, providing essential goods and services at prices that reflect the local economic conditions.
The Market Report has been segmented and sub segmented into the following categories:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Poultry Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Poultry Market Revenues & Volume, 2020 & 2030F |
3.3 Africa Poultry Market - Industry Life Cycle |
3.4 Africa Poultry Market - Porter's Five Forces |
3.5 Africa Poultry Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Africa Poultry Market Revenues & Volume Share, By Segments, 2020 & 2030F |
3.7 Africa Poultry Market Revenues & Volume Share, By End Uses, 2020 & 2030F |
3.8 Africa Poultry Market Revenues & Volume Share, By Distribution Channels, 2020 & 2030F |
4 Africa Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Poultry Market Trends |
6 Africa Poultry Market, 2020 - 2030 |
6.1 Africa Poultry Market, Revenues & Volume, By Segments, 2020 - 2030 |
6.2 Africa Poultry Market, Revenues & Volume, By End Uses, 2020 - 2030 |
6.3 Africa Poultry Market, Revenues & Volume, By Distribution Channels, 2020 - 2030 |
7 South Africa Poultry Market, 2020 - 2030 |
7.1 South Africa Poultry Market, Revenues & Volume, By Segments, 2020 - 2030 |
7.2 South Africa Poultry Market, Revenues & Volume, By End Uses, 2020 - 2030 |
7.3 South Africa Poultry Market, Revenues & Volume, By Distribution Channels, 2020 - 2030 |
8 Nigeria Poultry Market, 2020 - 2030 |
8.1 Nigeria Poultry Market, Revenues & Volume, By Segments, 2020 - 2030 |
8.2 Nigeria Poultry Market, Revenues & Volume, By End Uses, 2020 - 2030 |
8.3 Nigeria Poultry Market, Revenues & Volume, By Distribution Channels, 2020 - 2030 |
9 Kenya Poultry Market, 2020 - 2030 |
9.1 Kenya Poultry Market, Revenues & Volume, By Segments, 2020 - 2030 |
9.2 Kenya Poultry Market, Revenues & Volume, By End Uses, 2020 - 2030 |
9.3 Kenya Poultry Market, Revenues & Volume, By Distribution Channels, 2020 - 2030 |
10 Rest of Africa Poultry Market, 2020 - 2030 |
10.1 Rest of Africa Poultry Market, Revenues & Volume, By Segments, 2020 - 2030 |
10.2 Rest of Africa Poultry Market, Revenues & Volume, By End Uses, 2020 - 2030 |
10.3 Rest of Africa Poultry Market, Revenues & Volume, By Distribution Channels, 2020 - 2030 |
11 Africa Poultry Market Key Performance Indicators |
12 Africa Poultry Market - Opportunity Assessment |
12.1 Africa Poultry Market Opportunity Assessment, By Countries, 2020 & 2030F |
12.2 Africa Poultry Market Opportunity Assessment, By Segments, 2020 & 2030F |
12.3 Africa Poultry Market Opportunity Assessment, By End Uses, 2020 & 2030F |
12.4 Africa Poultry Market Opportunity Assessment, By Distribution Channels, 2020 & 2030F |
13 Africa Poultry Market - Competitive Landscape |
13.1 Africa Poultry Market Revenue Share, By Companies, 2023 |
13.2 Africa Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |