Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Type (Sensitivity, Whitening, Children's, Smokers, Herbal, Others), By Distribution Channel (Store-based, Non-store based) And Competitive Landscape
Product Code: ETC077288 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Africa Toothpaste Market is expected to have a considerable presence in the market. Manufacturers such as Unilever are also undertaking widespread promotional activities highlighting the need for good oral hygiene, generally in partnership with the African Dental Association. With a growing young and urban population, the consumer base for oral care is expected to increase over the forecast period, helping to boost demand. Also, with the improving economy following from weak economic growth over the review period, there is expected to be greater demand for value-added brands that offer improved benefits, particularly within toothpastes. Government’s efforts to create awareness about oral hygiene in rural areas is further supporting the oral care market growth. Lack of awareness about oral hygiene in rural areas and high cost of certain oral care products due to higher product of ingredients such as calcium carbonate, sodium bicarbonate might hamper the market growth. However, several toothpastes are filled with ingredients like parabens and triclosan which acts as an obstacle for the toothpaste industry as these are toxic for gums and cause abrasions. The outbreak of corona virus has disrupted the global survival chain as most companies have been forced to either shut down manufacturing plants or restrict their activities based according to government guidelines, but with the gradual upliftment of lockdown toothpaste companies are striving to accelerate supply chains as well as their operations. Moreover, rising oral health consciousness among the consumers significantly improved over the year, and likely to improve in the forecast period as well.
According to 6Wresearch, Africa Toothpaste Market is anticipated to gain growth during the forecast period 2021-27. In African Region, Ghana has the highest per capita consumption of toothpaste. The brand, which is the number one gel toothpaste brand in Ghana, has been reissued with vibrant packaging and a new formulation. GlaxoSmithKline continues to lead oral care in Nigeria. The company can attribute its leading position to the fact that it offers the widest range of strong brands in the category, including such names as Maclean’s, Aqua fresh and Sensodyne. In South Africa, about 80% of the children under the age of six, face tooth decay problems, due to poor eating habits. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Colgate is the leading toothpaste manufacturer in South Africa. The sodium bicarbonate segment is the fastest growing segment whereas the cosmetic toothpaste is the weakest performing section in South Africa.
Based on the product, the market is fragmented into teeth whitening, herbal, or sensitive. The teeth whitening segment is to dominate the market due to the widespread perception that whiter teeth increase self-confidence as well as facial beauty. The herbal and sensitive segment owes its increasing market presence to the customers who are seeking more targeted dental care options. The adult segment is projected to have a major share in market owing to adult’s habits of consumption of alcohol and toxic food which is proven to have adverse effect on the oral health. The convenience stores, pharmaceuticals and drugs, and online segments are also showing a robust growth trajectory as they are more suitable to certain consumers owing to their close proximity to homes and their ability to offer online delivery for various products. Foreign companies dominate the GCC and African regions, owing to the weak prevalence of local manufacturers in the region.
The African Toothpaste market report thoroughly covers the market by product type, distribution channels, and countries including Ghana, Nigeria, and South Africa among other key countries. The Africa Toothpaste market outlook report provides an unbiased and detailed analysis of the on-going Africa Toothpaste market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The market report covers the following segments
Other Key Reports Available:
Reports | |
North America Toothpastes Market | Asia Pacific Toothpastes Market |
Latin America Toothpastes Market | Middle East Toothpastes Market |
Europe Toothpastes Market | Global Toothpastes Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Toothpastes Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Toothpastes Market Revenues & Volume, 2020 & 2027F |
3.3 Africa Toothpastes Market - Industry Life Cycle |
3.4 Africa Toothpastes Market - Porter's Five Forces |
3.5 Africa Toothpastes Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Africa Toothpastes Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.7 Africa Toothpastes Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Africa Toothpastes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Toothpastes Market Trends |
6 Africa Toothpastes Market, 2017 - 2027 |
6.1 Africa Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
6.2 Africa Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 South Africa Toothpastes Market, 2017 - 2027 |
7.1 South Africa Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
7.2 South Africa Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Nigeria Toothpastes Market, 2017 - 2027 |
8.1 Nigeria Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
8.2 Nigeria Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Kenya Toothpastes Market, 2017 - 2027 |
9.1 Kenya Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
9.2 Kenya Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Rest of Africa Toothpastes Market, 2017 - 2027 |
10.1 Rest of Africa Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
10.2 Rest of Africa Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Africa Toothpastes Market Key Performance Indicators |
12 Africa Toothpastes Market - Opportunity Assessment |
12.1 Africa Toothpastes Market Opportunity Assessment, By Countries, 2020 & 2027F |
12.2 Africa Toothpastes Market Opportunity Assessment, By Type, 2020 & 2027F |
12.3 Africa Toothpastes Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
13 Africa Toothpastes Market - Competitive Landscape |
13.1 Africa Toothpastes Market Revenue Share, By Companies, 2020 |
13.2 Africa Toothpastes Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |