Market Forecast by Countries (Brazil, Mexico, Argentina, Rest of Latin America), By Type (Sensitivity, Whitening, Childrens, Smokers, Herbal, Others), By Distribution Channel (Store-based, Non-store based) And Competitive Landscape
Product Code: ETC079376 | Publication Date: Aug 2021 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Latin America Toothpaste Market remains one of the largest shareholders in South America market, owing to growing preference for natural, organic and herbal toothpaste. Along with dynamic consumer behaviour, companies’ promotional activities and presence of various international brand has boosted the growth of toothpaste market in South America. Moreover, companies are also investing huge amounts on innovating and launching new products to provide for a wider variety of customers as well as on digital advertisement to increase and maintain their popularity. The rising population of South America along with emerging middle class has increased the consumer base resulting in market growth. However, several toothpastes are filled with ingredients like parabens and triclosan which acts as an obstacle for the toothpaste industry as these are toxic for gums and cause abrasions. Toothpaste is produced from various chemicals such as calcium carbonate, sodium bicarbonate, tricalcium phosphate. The rising price of these chemicals will result in the high cost of the end product, which is estimated to have negative impact on market growth. The outbreak of corona virus has disrupted the global survival chain as most companies have been forced to either shut down manufacturing plants or restrict their activities based according to government guidelines, but with the gradual upliftment of lockdown, toothpaste companies are striving to accelerate supply chains as well as their operations. Moreover, rising oral health consciousness among the consumers significantly improved over the year, and likely to improve in the forecast period as well.
According to 6Wresearch, Latin America Toothpaste Market is expected to generate sound revenues during the forecast period 2021-27. Toothpaste market in Latin America is huge with potential growth opportunities. In Latin America region, Brazil leads the market all owing to high level hygiene practices followed by Brazilians. It was found that 66% of the Brazilian population brush their teeth three times a day, whereas the global average is just 9%. Moreover, the volume of toothpaste used by the Brazilian people is five times higher than the number of brushes in the country. Oral health is of utmost importance in Brazil. The dental market is ranks third in the world after the US and China, implying growth opportunities in dental market. The market is also marked by the presence of global companies offering products from their international portfolio to provide for wider range of options to the local consumers. The fastest growing toothpaste in Argentina was Bicarbonate Sodium toothpaste whereas the weakest performing toothpaste was Standard toothpaste. Consumers across South America are highly conscious with regards to their oral health. Key players of the sensitivity or pain relief toothpaste market, such as GlaxoSmithKline Brazil Ltd, are focusing on bringing new products on the retail shelves, and are considering investing in offering innovative packaging options in the related market with interesting discounts, thus contributing toward the market growth. Moreover, markets, such as Colombia, Nicaragua, Peru, Uruguay, Paraguay, and Costa Rica are showing significant growth, in terms of value in the rest of the Latin American market. South America oral care market is highly consolidated and is driven by the presence of global companies such as Procter & Gamble, Colgate-Palmolive Company, and Unilever. Manufacturers are investing to launch technologically advanced oral care products in the region. The key players in the market are Procter and Gamble, Unilever, GlaxoSmithKline PLC, Henkel AG CO.
Based on the product, the market is fragmented into teeth whitening, herbal, or sensitive .The teeth whitening segment is expected to dominate the market due to the widespread perception that whiter teeth increases self-confidence as well as increases facial beauty. The herbal and sensitive segment owes its increasing market presence to the customers who are seeking more targeted dental care options. Based on end-users, the market is segmented into adults and children. The adult segment is projected to have a major share in market owing to adult’s habits of consumption of alcohol and toxic food which is proven to have adverse effect on the oral health. On the other hand, the children segment is projected to contribute considerably to the growth of this market owing to the high incidence of dental problems among children. Moreover, a large number of children are prone to tooth decay due to their weak tooth formation compared to adults. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, pharmaceutical & drug stores, and online. The supermarket/hypermarket segment is estimated to lead the market due to the easy availability of a large number of brands in one place at lower costs. This makes purchasing them more comfortable, and it is convenient for most consumers as they can purchase the product even while shopping for other household goods. The convenience stores, pharmaceuticals and drugs, and online segments are also showing a robust growth trajectory as they are more suitable to certain consumers owing to their close proximity to homes and their ability to offer online delivery for various products.
The Latin America toothpaste market report thoroughly covers the market by product type, distribution channels, and countries including Brazil, Argentina, Chile, Mexico and rest of Latin America. The Latin America toothpaste market outlook report provides an unbiased and detailed analysis of the on-going Latin America toothpaste market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Markets Covered
The market report covers the following segments
Other Key Reports Available:
Reports | |
North America Toothpastes Market | Asia Pacific Toothpastes Market |
Global Toothpastes Market | Middle East Toothpastes Market |
Europe Toothpastes Market | Africa Toothpastes Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Latin America Toothpastes Market Overview |
3.1 Latin America Regional Macro Economic Indicators |
3.2 Latin America Toothpastes Market Revenues & Volume, 2020 & 2027F |
3.3 Latin America Toothpastes Market - Industry Life Cycle |
3.4 Latin America Toothpastes Market - Porter's Five Forces |
3.5 Latin America Toothpastes Market Revenues & Volume Share, By Countries, 2020 & 2027F |
3.6 Latin America Toothpastes Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.7 Latin America Toothpastes Market Revenues & Volume Share, By Distribution Channel, 2020 & 2027F |
4 Latin America Toothpastes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Latin America Toothpastes Market Trends |
6 Latin America Toothpastes Market, 2017 - 2027 |
6.1 Latin America Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
6.2 Latin America Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
7 Brazil Toothpastes Market, 2017 - 2027 |
7.1 Brazil Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
7.2 Brazil Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
8 Mexico Toothpastes Market, 2017 - 2027 |
8.1 Mexico Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
8.2 Mexico Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
9 Argentina Toothpastes Market, 2017 - 2027 |
9.1 Argentina Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
9.2 Argentina Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
10 Rest of Latin America Toothpastes Market, 2017 - 2027 |
10.1 Rest of Latin America Toothpastes Market, Revenues & Volume, By Type, 2017 - 2027 |
10.2 Rest of Latin America Toothpastes Market, Revenues & Volume, By Distribution Channel, 2017 - 2027 |
11 Latin America Toothpastes Market Key Performance Indicators |
12 Latin America Toothpastes Market - Opportunity Assessment |
12.1 Latin America Toothpastes Market Opportunity Assessment, By Countries, 2020 & 2027F |
12.2 Latin America Toothpastes Market Opportunity Assessment, By Type, 2020 & 2027F |
12.3 Latin America Toothpastes Market Opportunity Assessment, By Distribution Channel, 2020 & 2027F |
13 Latin America Toothpastes Market - Competitive Landscape |
13.1 Latin America Toothpastes Market Revenue Share, By Companies, 2020 |
13.2 Latin America Toothpastes Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |