Market Forecast by Countries (South Africa, Nigeria, Kenya, Rest of Africa), By Device (Console, Mobile, Computer), By Type (Online, Offline) And Competitive Landscape
Product Code: ETC055967 | Publication Date: Feb 2021 | Updated Date: Oct 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | Africa Video Game Market |
Forecast Period | 2024-2030 |
Market Size | USD 590 Million- 1.2 Billion |
CAGR | 12% |
Growing Sector | Online Gaming |
Africa Video Game Market report thoroughly covers the market By Countries, By Device, and By Type. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Africa Video Game Market has shown substantial growth in recent years. The market size was valued at approximately $590 million, with projections indicating a compound annual growth rate (CAGR) of around 12% from 2024 to 2030. This growth trajectory suggests that by 2030, the market could reach an estimated value of $1.2 billion. The increase in market size reflects heightened global demand and the expansion of internet connectivity and mobile gaming across the continent. Key countries contributing to the market size include South Africa, Nigeria, and Kenya, which collectively account for over 75% of the continent's Video Game Market production.
Africa Video Game Market growth is driven by several interrelated factors. Firstly, the proliferation of smartphones and affordable internet access has democratized gaming, making it accessible to a wider audience across the continent. This has led to an increase in mobile gaming, which now represents a significant portion of the market. Furthermore, a young and tech-savvy population has propelled the demand for immersive gaming experiences, fueling innovation and investment in development studios across Africa. The rise of local developers and the production of culturally relevant content have also played a crucial role in capturing the interest of both domestic and international players. As global gaming brands recognize the potential of the African market, partnerships and collaborations are contributing to infrastructure improvements and talent development, further accelerating market growth.
According to 6Wresearch, the Africa Video Game Market Size is projected to reach at a CAGR of 12% during the forecast period 2024-2030. This significant growth aligns with several developments shaping the gaming landscape across the continent. The increasing penetration of high-speed internet services has facilitated the rise of online gaming communities, enabling gamers to connect and engage in multiplayer experiences both locally and globally. Additionally, economic progress and urbanization have increased disposable income levels, allowing more individuals to invest in gaming hardware and software.
Despite the promising growth, the Africa Video Game industry faces several significant challenges that could impede its full potential. One primary obstacle is the lack of adequate infrastructure in many regions, which limits access to consistent internet connectivity and power supply—both crucial elements for gaming. Additionally, the high cost of gaming consoles and advanced hardware remains a barrier for many individuals, restricting widespread participation and market expansion. Piracy is another concern, as it undermines the financial viability of local developers and discourages investment in the sector. Moreover, the industry grapples with a shortage of skilled professionals, resulting in a talent gap that affects the quality and quantity of game production. Addressing these challenges requires concerted efforts from industry stakeholders, governments, and the international community to create a conducive environment for sustainable growth and innovation in the African video game industry.
The Africa Video Game Market is experiencing several notable trends that are shaping its future. One such trend is the increasing investment in local game development studios, which are producing culturally resonant games that resonate with African audiences. This localization of content not only appeals to domestic gamers but also attracts a global audience interested in diverse gaming narratives. Alongside this, there is a rising trend of incorporating African music and art into games, thereby promoting the continent's rich cultural heritage.
Additionally, the adoption of cloud gaming technology is gaining momentum in Africa. With advancements in internet infrastructure, cloud-based platforms are allowing gamers to access high-quality games without the need for expensive hardware. This trend is democratizing access to a wider range of gaming experiences and providing opportunities for subscription-based models, enhancing affordability. Another significant trend is the growing prominence of eSports in Africa, which is encouraging competitive gaming and fostering a community of skilled players. This surge in eSports is attracting sponsorships and partnerships, boosting the visibility of the African gaming scene on the global stage. Lastly, there is a visible push towards educating and training the next generation of game developers through initiatives and programs aimed at building a skilled workforce. These trends collectively suggest a dynamic and evolving landscape for the Africa Video Game Market, poised for further growth and innovation.
The Africa Video Game Industry offers numerous investment opportunities driven by its rapid growth and untapped potential. As the market expands, there is a significant opportunity to invest in local game development studios that are creating uniquely African content with global appeal. These studios are at the forefront of producing games that reflect the continent's diverse cultures, stories, and traditions, and they are poised to capture both domestic and international markets. Investors can support these studios through seed funding, strategic partnerships, and acquisition, helping them scale operations and enhance game production quality.
Moreover, infrastructure development presents another lucrative investment avenue. With many regions lacking adequate internet and power infrastructure, investments aimed at improving these foundational services can have substantial long-term benefits for the gaming industry. By enhancing internet connectivity and reliability, investors can facilitate the growth of online and cloud gaming services, making high-quality gaming accessible to a broader audience.
Several dynamic companies are at the forefront of the Africa Video Game Market Growth and driving innovation. Among these key players is Kiro’o Games, a Cameroon-based studio that gained international attention with its successful debut game, "Aurion: Legacy of the Kori-Odan." Kiro’o Games is recognized for its storytelling, which deeply integrates African mythology and folklore, resonating with audiences both on the continent and globally. Another prominent player is Carry1st, which operates out of South Africa. Carry1st is not only known for creating culturally relevant games but has also developed an innovative distribution platform that aims to solve the payment and distribution challenges faced by African gamers. It's continually expanding its library with games tailored to the African market.
Maliyo Games, based in Nigeria, is pivotal in shaping the mobile gaming sector. Their portfolio comprises games that celebrate and reflect African stories and everyday experiences, making their titles relatable and engaging for a wide audience. Furthermore, Usiku Games, headquartered in Kenya, specializes in "games for change," focusing on creating games with educational and social impact agendas. By integrating local messaging with entertainment, Usiku Games aims to inspire positive change across African communities. These leading players, leveraging unique cultural insights and technological advancements, are not only enhancing the visibility and credibility of the African video game industry but also setting the stage for a dynamic future.
Regulatory frameworks across African countries are becoming increasingly significant as the video game market expands. Governments are taking steps to ensure that the growth of this industry aligns with cultural, economic, and societal objectives. One notable area of focus is the implementation of age ratings and content guidelines to protect younger audiences from exposure to inappropriate content. Many countries are adopting or adapting international standards, such as those set by the Entertainment Software Rating Board (ESRB) or the Pan European Game Information (PEGI) system, to guide these efforts. Additionally, governments are working to standardize eSports regulations, supporting fair play and enhancing the professionalism of competitive gaming. By establishing clear regulatory environments, countries are paving the way for the development of formalized eSports leagues and tournaments. Intellectual property rights protection is another vital area being addressed to foster innovation and creativity among local developers by safeguarding their creations against piracy and unauthorized use.
The future of the Africa Video Game Market holds tremendous potential, driven by a convergence of technological advancements, demographic trends, and innovative business models. With a young and increasingly tech-savvy population, Africa is poised to become a significant player in the global gaming landscape. As smartphone penetration continues to rise, mobile gaming is expected to dominate the market, offering developers an ever-expanding audience for their creations.
Moreover, the growing interest in augmented reality (AR) and virtual reality (VR) experiences promises to open new horizons for African developers eager to push the boundaries of gaming. These technologies offer immersive experiences that can incorporate local narratives, culture, and environments, providing players globally with unique, enriching content. Investment in talent development will be critical, as the demand for skilled game developers and designers is projected to grow. Establishing educational programs and online courses focusing on game development, programming, and creative arts will play a pivotal role in building a strong, indigenous talent pool equipped to meet the industry’s demands.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
South Africa is expected to maintain its position as a leading player in the African video game market. With significant investments in high-speed internet infrastructure and a tech-savvy population, the country is an attractive hub for gaming innovation. Mobile gaming remains dominant, driven by the widespread availability of affordable smartphones and mobile data. The console market, while smaller, is growing steadily due to increased consumer spending and the presence of global gaming brands.
According to Vasudha, Senior Research Analyst, 6Wresearch, Mobile gaming unequivocally dominates the African gaming market due to the high penetration of smartphones and mobile internet. Nearly every country in Africa reports mobile gaming as the leading segment, with a preference for quick-to-play, affordable games that are accessible to the broader population.
Online gaming is the dominant type across all market segments, correlating with increased internet access and social gaming's growing appeal. This trend is prevalent in countries like Nigeria and Kenya, where players favor the interactive and competitive nature of online experiences.
The market report has been segmented and sub segmented into the following categories:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Africa Video Game Market Overview |
3.1 Africa Regional Macro Economic Indicators |
3.2 Africa Video Game Market Revenues & Volume, 2020 & 2030F |
3.3 Africa Video Game Market - Industry Life Cycle |
3.4 Africa Video Game Market - Porter's Five Forces |
3.5 Africa Video Game Market Revenues & Volume Share, By Countries, 2020 & 2030F |
3.6 Africa Video Game Market Revenues & Volume Share, By Device, 2020 & 2030F |
3.7 Africa Video Game Market Revenues & Volume Share, By Type, 2020 & 2030F |
4 Africa Video Game Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Africa Video Game Market Trends |
6 Africa Video Game Market, 2020 - 2030 |
6.1 Africa Video Game Market, Revenues & Volume, By Device, 2020 - 2030 |
6.2 Africa Video Game Market, Revenues & Volume, By Type, 2020 - 2030 |
7 South Africa Video Game Market, 2020 - 2030 |
7.1 South Africa Video Game Market, Revenues & Volume, By Device, 2020 - 2030 |
7.2 South Africa Video Game Market, Revenues & Volume, By Type, 2020 - 2030 |
8 Nigeria Video Game Market, 2020 - 2030 |
8.1 Nigeria Video Game Market, Revenues & Volume, By Device, 2020 - 2030 |
8.2 Nigeria Video Game Market, Revenues & Volume, By Type, 2020 - 2030 |
9 Kenya Video Game Market, 2020 - 2030 |
9.1 Kenya Video Game Market, Revenues & Volume, By Device, 2020 - 2030 |
9.2 Kenya Video Game Market, Revenues & Volume, By Type, 2020 - 2030 |
10 Rest of Africa Video Game Market, 2020 - 2030 |
10.1 Rest of Africa Video Game Market, Revenues & Volume, By Device, 2020 - 2030 |
10.2 Rest of Africa Video Game Market, Revenues & Volume, By Type, 2020 - 2030 |
11 Africa Video Game Market Key Performance Indicators |
12 Africa Video Game Market - Opportunity Assessment |
12.1 Africa Video Game Market Opportunity Assessment, By Countries, 2020 & 2030F |
12.2 Africa Video Game Market Opportunity Assessment, By Device, 2020 & 2030F |
12.3 Africa Video Game Market Opportunity Assessment, By Type, 2020 & 2030F |
13 Africa Video Game Market - Competitive Landscape |
13.1 Africa Video Game Market Revenue Share, By Companies, 2023 |
13.2 Africa Video Game Market Competitive Benchmarking, By Operating and Technical Parameters |
14 Company Profiles |
15 Recommendations |
16 Disclaimer |