Market Forecast By Product Type (Non-Alcohol Based, Alcohol Based), By Product Form (Gel, Foam, Spray & Others), By Distribution Channel (Online, Offline), By End Users (Healthcare, Domestic Household, Educational Institution, Hospitality & Others (Public & Private offices, Retail, Transportation, etc.)), By Countries (China, India, Japan, Singapore & Rest of APAC) and competitive landscape
Product Code: ETC002301 | Publication Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
Asia Pacific Hand Sanitizer Market report thoroughly covers the market by product type, product form, distribution channel, end users and countries. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Asia Pacific Hand Sanitizer Market is experiencing significant growth and projected to attain more growth in the coming years due to heightened awareness surrounding hygiene and health. With the outbreak of pandemics such as COVID-19, the demand for hand sanitizers has surged, prompting manufacturers to increase production cAsia Pacificity and innovate in terms of formulation and packaging. Additionally, government initiatives and campaigns aimed at promoting hygiene practices have further fuelled market expansion. The market is characterized by a diverse range of products, including gel, liquid, foam, and spray sanitizers, catering to varied consumer preferences and needs.
According to 6Wresearch, Asia Pacific Hand Sanitizer Market size is expected to grow at a CAGR of 8.5% during 2024-2030. Several factors are driving the growth of Asia Pacific Hand Sanitizer Market such as the heightened awareness and emphasis on personal hygiene, particularly in the wake of global health crises such as the COVID-19 pandemic, have significantly boosted demand for hand sanitizers. Educational campaigns and initiatives by governments and health organizations are continually reinforcing the importance of hand hygiene, further driving market expansion. Additionally, the increasing prevalence of infectious diseases in densely populated regions underscores the need for effective hand hygiene solutions. The convenience and portability of hand sanitizers also make them a preferred choice among consumers, especially in urban areas with higher risks of contagion.
However, Asia Pacific Hand Sanitizer Market faces few restraints such as the saturation of the market, particularly in urban areas where numerous brands and products compete for consumer attention, leading to intense competition and pricing pressures. Additionally, fluctuations in the cost of raw materials such as ethanol and isopropanol can impact production costs, thereby affecting profit margins for manufacturers. There is also a growing concern regarding the environmental impact of plastic packaging used in hand sanitizers, prompting calls for more sustainable solutions. Furthermore, the potential for regulatory changes and stringent government policies, which could impose constraints on product formulations and marketing activities.
The key players include Unilever, Procter & Gamble, Reckitt Benckiser Group, 3M Company, GOJO Industries, Beiersdorf. These companies are at the forefront of the market, continually innovating and expanding their product offerings to meet the evolving demands of consumers in the region.
Asia Pacific Hand Sanitizer Market is growing and government’s regulation and policies are helping in extension of the market. For instance, the Indian government initiated the "Jan Andolan" campaign, focusing on COVID-19 appropriate behaviour, which included extensive dissemination of information on regular hand sanitizing. In addition to awareness campaigns, governments have also provided financial incentives and subsidies to local manufacturers to ramp up production and meet the surge in demand. Additionally, regulatory bodies in countries like Japan and South Korea have expedited the approval processes for new hand sanitizer formulations, ensuring that effective products quickly reach the market. Public-private collaborations and partnerships have also been fostered to enhance the distribution networks.
The future of Asia Pacific Hand Sanitizer Market looks promising due to increasing consumer demand for eco-friendly and sustainable products. As environmental awareness grows, manufacturers are likely to invest in the development of biodegradable packaging and formulations that minimize ecological impact. Apart from this, the integration of advanced technologies such as nanotechnology and antimicrobial coatings in hand sanitizers, enhancing their effectiveness and longevity. Additionally, the expansion of e-commerce and digital marketing channels will provide manufacturers with new opportunities to reach a broader audience and personalize consumer experiences.
According to Ravi Bhandari, Research Head, 6Wresearch, Alcohol-based hand sanitizers are expected to experience significant growth in the future attributed to their proven efficacy and wide acceptance. The efficacy of alcohol-based products, typically containing ethanol or isopropanol concentrations ranging from 60% to 95%, in killing a wide range of pathogens has been well-documented.
Gel hand sanitizers are anticipated to lead the market growth in coming years due to their ease of use, quick absorption, and widespread availability. Gel formulations are typically well-received by consumers for their ability to spread evenly across the hands, ensuring thorough coverage and effective sanitization.
Online distribution channel is expected to experience substantial growth in coming years due to digital transformation in consumer shopping habits, coupled with the convenience and benefits offered by e-commerce platforms, positions online distribution as the front-runner in driving future market expansion.
Healthcare sector is anticipated to see significant growth in coming years due to the stringent hygiene standards required to prevent infections and ensure patient safety. Hospitals, clinics, and other healthcare facilities continuously need high volumes of hand sanitizers for both staff and patient use.
China is anticipated to experience robust growth in the future attributed to its large population and rapid urbanization. The heightened focus on hygiene practices following the COVID-19 pandemic has led to increased awareness and demand for hand sanitizers among consumers.
The report offers a comprehensive study of the subsequent market segments:
1. Executive Summary |
2. Introduction |
2.1 Report Description |
2.2 Key Highlights |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3. APAC Hand Sanitizer Market Overview |
3.1 Country Indicators |
3.2 APAC Hand Sanitizer Market Revenues and Volume, 2020-2030F |
3.3 APAC Hand Sanitizer Market Revenue Share, By Product Type, 2020 & 2030F |
3.4 APAC Hand Sanitizer Market Revenue Share, By Product Form, 2020 & 2030F |
3.5 APAC Hand Sanitizer Market Revenue Share, By Distribution Channels, 2020 & 2030F |
3.6 APAC Hand Sanitizer Market Revenue Share, By End Users, 2020 & 2030F |
3.7 APAC Hand Sanitizer Market Revenue Share, By Countries 2020 & 2030F |
3.8 APAC Hand Sanitizer Market - Industry Life Cycle |
3.9 APAC Hand Sanitizer Market - Porter’s Five Forces |
4. APAC Hand Sanitizer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5. APAC Hand Sanitizer Market Trends |
6. APAC Hand Sanitizer Market Overview, By Product Type |
6.1 APAC Hand Sanitizer Market Revenues, By Gel, 2020-2030F |
6.2. APAC Hand Sanitizer Market Revenues, By Foam, 2020-2030F |
6.3. APAC Hand Sanitizer Market Revenues, By Spray, 2020-2030F |
6.4. APAC Hand Sanitizer Market Revenues, By Others, 2020-2030F |
7. APAC Hand Sanitizer Market Overview, By Product Form |
7.1 APAC Hand Sanitizer Market Revenues, By Alcohol-Based Sanitizers, 2020-2030F |
7.2 APAC Hand Sanitizer Market Revenues, By Non-Alcohol Based Sanitizers, 2020-2030F |
8. APAC Hand Sanitizer Market Overview, By Distribution Channels |
8.1 APAC Hand Sanitizer Market Revenues, By Online Channels, 2020-2030F |
8.2 APAC Hand Sanitizer Market Revenues, By Off-Line Channels, 2020-2030F |
9. APAC Hand Sanitizer Market Overview, By End Users |
9.1 APAC Hand Sanitizer Market Revenues, By Healthcare, 2020-2030F |
9.2. APAC Hand Sanitizer Market Revenues, By Domestic Household, 2020-2030F |
9.3. APAC Hand Sanitizer Market Revenues, By Educational Institution, 2020-2030F |
9.4. APAC Hand Sanitizer Market Revenues, By Hospitality, 2020-2030F |
9.5. APAC Hand Sanitizer Market Revenues, By Others, 2020-2030F |
10. India Hand Sanitizer Market Overview |
10.1 India Hand Sanitizer Market Revenues and Volume, 2020-2030F |
10.2 India Hand Sanitizer Market Revenue Share, By Product Type, 2020 & 2030F |
10.3 India Hand Sanitizer Market Revenue Share, By Product Form, 2020 & 2030F |
10.4 India Hand Sanitizer Market Revenue Share, By Distribution Channels, 2020 & 2030F |
10.5 India Hand Sanitizer Market Revenue Share, By End Users, 2020 & 2030F |
11. China Hand Sanitizer Market Overview |
11.1 China Hand Sanitizer Market Revenues and Volume, 2020-2030F |
11.2 China Hand Sanitizer Market Revenue Share, By Product Type, 2020 & 2030F |
11.3 China Hand Sanitizer Market Revenue Share, By Product Form, 2020 & 2030F |
11.4 China Hand Sanitizer Market Revenue Share, By Distribution Channels, 2020 & 2030F |
11.5 China Hand Sanitizer Market Revenue Share, By End Users, 2020 & 2030F |
12. Japan Hand Sanitizer Market Overview |
12.1 Japan Hand Sanitizer Market Revenues and Volume, 2020-2030F |
12.2 Japan Hand Sanitizer Market Revenue Share, By Product Type, 2020 & 2030F |
12.3 Japan Hand Sanitizer Market Revenue Share, By Product Form, 2020 & 2030F |
12.4 Japan Hand Sanitizer Market Revenue Share, By Distribution Channels, 2020 & 2030F |
12.5 Japan Hand Sanitizer Market Revenue Share, By End Users, 2020 & 2030F |
13. Singapore Hand Sanitizer Market Overview |
13.Singapore Hand Sanitizer Market Revenues and Volume, 2020-2030F |
13.2 Singapore Hand Sanitizer Market Revenue Share, By Product Type, 2020 & 2030F |
13.3 Singapore Hand Sanitizer Market Revenue Share, By Product Form, 2020 & 2030F |
13.4 Singapore Hand Sanitizer Market Revenue Share, By Distribution Channels, 2020 & 2030F |
13.5 Singapore Hand Sanitizer Market Revenue Share, By End Users, 2020 & 2030F |
14. Rest of APAC Hand Sanitizer Market Overview |
14.1 Rest of APAC Hand Sanitizer Market Revenues and Volume, 2020-2030F |
14.2 Rest of APAC Hand Sanitizer Market Revenue Share, By Product Type, 2020 & 2030F |
14.3 Rest of APAC Hand Sanitizer Market Revenue Share, By Product Form, 2020 & 2030F |
14.4 Rest ofAPAC Hand Sanitizer Market Revenue Share, By Distribution Channels, 2020 & 2030F |
14.5 Rest of APAC Hand Sanitizer Market Revenue Share, By End Users, 2020 & 2030F |
15. APAC Hand Sanitizer Market Competitive Landscape |
16. APAC Hand Sanitizer Market Competitive Benchmarking, By Operating Parameters |
17. Company Profiles |
18. Key Strategic Recommendations |
19. Disclaimer |
Market Forecast By Product Type (Non-Alcohol Based, Alcohol Based), By Product Form (Gel, Foam, Spray & Others), By Distribution Channel (Online, Offline), By End Users (Healthcare, Domestic Household, Educational Institution, Hospitality & Others (Public & Private offices, Retail, Transportation, etc.)), By Countries (China, India, Japan, Singapore & Rest of APAC) and competitive landscape
Product Code: ETC002301 | Publication Date: Apr 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
APAC hand sanitizer market is expected to witness tremendous growth, predominantly due to the outbreak of the COVID-19 pandemic in a short span of time at the beginning of the year 2020. Hand sanitizers are antibacterial or disinfectant which is in the form of lotions, sprays, or in liquid forms. The outbreak of COVID -19 has increased the significance of widely using hand sanitizers and following cleaning practices among consumers. Additionally, a shift in preference is observed among consumers from the traditional practice of washing hands with soap and water towards using sanitizers in Asian countries.
According to 6Wresearch, Asia Pacific (APAC) Hand Sanitizer Market size is anticipated to register considerable growth during 2020-26. Increasing awareness regarding health and wellbeing, government initiatives, enhancement in the living standard of people as well as increasing impact of social media, news channels, and online advertisements among consumers towards maintaining personal care and hygiene are some of the key growth drivers of the APAC hand sanitizer market over the coming years.
The governments across several Asian countries have taken certain key initiatives to promote and manage the manufacturing of hand sanitizers. For instance, to maintain sanitization in public places and hospitals, the Chinese government has started offering hand sanitizers at a discounted rate to citizens across several Chinese provinces. Additionally, the Indian government has capped the prices of hand sanitizers and treated it as an essential commodity in the country. Further, the government in Japan has directed all the public authorities to mandatorily use hand sanitizers as a preventive measure. Moreover, in Australia, The government has relaxed several norms regarding the local manufacturing of sanitizers in the country. These initiatives will further spur the demand for hand sanitizers in the APAC region during the forecast period.
The sale of hand sanitizers has increased drastically, particularly among the key APAC countries which have registered the maximum number of cases of COVID-19 in the APAC region.
The table below highlights the key potential APAC countries which have recorded huge demand for hand sanitizers as of 21st April 2020.
Countries (Top 6) |
Confirmed Cases (COVID-19) |
New Cases (COVID-19) |
China |
83,805 |
18 |
India |
17,615 |
1,893 |
Japan |
10,797 |
501 |
Pakistan |
8,348 |
710 |
Singapore |
6,588 |
596 |
Indonesia |
6,575 |
327 |
Source: IBM Global COVID-19 Statistics.
In terms of product type, the alcohol-based hand sanitizer segment has dominated the overall APAC hand sanitizer market. Whereas, in terms of product form, the gel sanitizer segment accounted for the highest revenue generation over the past few years and the demand for this segment is expected to continue at the same pace during the forecast period as well.
Some of the major players operating in the APAC hand sanitizer market are 3M Company, Reckitt Benckiser Group Plc., PROCTER & GAMBLE CO, Sanofi (Chattem, Inc.), Unilever, Deb Group Ltd., Henkel AG & Company, GOJO Industries, Inc., L Brands (Bath & Body Works, LLC), Kimberly- Clark Corporation and KGaA.
The APAC hand sanitizer market report thoroughly covers the market by product type, product form, distribution channels, end-users, and key countries including India, China, Japan, Singapore, Indonesia, Australia, Thailand, and the Rest of the APAC region. The APAC hand sanitizer market outlook provides an unbiased and detailed analysis of the on-going APAC hand sanitizer market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Asia Pacific hand sanitizer market is projected to witness significant growth in the coming timeframe on the back of changing lifestyle along with rising health and hygiene concerns amongst the population across the region. An increase in the use of eco-friendly sanitizer made by using of natural extract such aloe Vera and essential oils tend to minimize environmental degradation and is projected to be another major driver of the Asia Pacific hand sanitizer market in the coming timeframe. Additionally, China hand sanitizer market is expected to dominate the overall market share owing to the extreme outbreak of COVID-19 which has led to the compulsion for using hand sanitizer to combat the spread of the novel coronavirus and would spur the substantial growth of Asia Pacific hand sanitizer market during the forecast period.
Àsia pacific hand sanitizer market is projected to gain momentum in the upcoming six years on the back of rising deadly disease Hand sanitizer especially in India experienced slow growth only high-income groups are expected to contribute in the hand sanitizer deployment as personal care products. However, the introduction of fatal disease covid-19 has been giving a spur to the product demand in preventing individuals in multiple sectors residentially. and commercially and ensure safe health. and now it's become mandatory for every citizen to keep hand sanitizer for safety purposes. This helps in securing a high demand for hand sanitizer and would. Benefit the Asia pacific hand sanitizer market in the upcoming years.
Asia Pacific hand sanitizer market is projected to witness progressive growth during the forecast period 2020-26F backed by the rising prevalence of COVID -19 across the region especially in countries like China, the epicenter of the disease, and India, the most affected country across the region so far. Further, as a protectionary measure, the need for using hand sanitizers has increased, but not only this, the consistent use of the same has led to many skin problems amongst the Asians which has created a threat of using the hand sanitizers, but along with, it has posed vast new opportunities for the growth an deployment of organic sanitizers. Henceforth, the increased replacement of alcohol-based hand sanitizer with organic hand Sanitizer due to rising skin problems and irritations, which is so far proving itself evident to suit almost every skin type is expected to propel significant demand for organic hand sanitizers in the market in the forthcoming years. Moreover, rising organic penetration and use in the market is resulting in the strengthening of the entire Asia Pacific hand sanitizer market and is expected to shape the market competitive landscape in the upcoming six years.
Key Highlights of the Report:
Markets Covered
The APAC hand sanitizer market report provides a detailed analysis of the following market segments:
Other Key Reports Available: