Product Code: ETC029935 | Publication Date: Oct 2020 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Australia Potato Chips market currently, in 2023, has witnessed an HHI of 1221, Which has decreased slightly as compared to the HHI of 1516 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The potato chips market in Australia continues to grow, driven by strong consumer demand for convenience snacks and innovative flavors. Health-conscious trends have led to the development of baked, low-fat, and organic variants. Major brands dominate the market, but niche players offering premium and artisanal products are gaining market share. Local potato farming supports domestic production, while imported specialty chips contribute to market diversity.
The demand for potato chips in Australia continues to grow due to changing consumer lifestyles, increased snacking habits, and the introduction of innovative flavors. Health-conscious consumers are also driving the development of baked and low-fat chip variants. Additionally, the presence of well-established brands and expanding retail distribution channels are supporting market expansion.
The potato chips industry in Australia struggles with fluctuating raw material costs due to unpredictable weather conditions affecting potato yields. Health-conscious consumers are also shifting toward healthier snack alternatives, reducing traditional chip consumption. Additionally, intense competition from international snack brands and private-label products increases market pressure.
The potato chips market in Australia remains a lucrative segment of the snack food industry. Investments in healthier alternatives, such as baked or low-fat chips, along with innovative flavors and sustainable packaging, can help businesses capture a broader consumer base. The growing demand for organic and locally sourced products also presents new opportunities for premium positioning.
The potato chips market is regulated under food safety and packaging laws. The government enforces strict hygiene standards for production, processing, and distribution under the Food Standards Australia New Zealand (FSANZ) framework. Additionally, health regulations mandate clear labeling of nutritional content, and import policies ensure compliance with food safety standards for foreign-made chips.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Australia Potato Chips Market Overview |
3.1 Australia Country Macro Economic Indicators |
3.2 Australia Potato Chips Market Revenues & Volume, 2021 & 2031F |
3.3 Australia Potato Chips Market - Industry Life Cycle |
3.4 Australia Potato Chips Market - Porter's Five Forces |
3.5 Australia Potato Chips Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.6 Australia Potato Chips Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Australia Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Australia Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Australia Potato Chips Market Trends |
6 Australia Potato Chips Market, By Types |
6.1 Australia Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Australia Potato Chips Market Revenues & Volume, By Flavor, 2021-2031F |
6.1.3 Australia Potato Chips Market Revenues & Volume, By Plain/Salted, 2021-2031F |
6.1.4 Australia Potato Chips Market Revenues & Volume, By Flavored, 2021-2031F |
6.2 Australia Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Australia Potato Chips Market Revenues & Volume, By Baked, 2021-2031F |
6.2.3 Australia Potato Chips Market Revenues & Volume, By Fried, 2021-2031F |
6.3 Australia Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Australia Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2021-2031F |
6.3.3 Australia Potato Chips Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 Australia Potato Chips Market Revenues & Volume, By Specialist Stores, 2021-2031F |
6.3.5 Australia Potato Chips Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.3.6 Australia Potato Chips Market Revenues & Volume, By Other, 2021-2031F |
7 Australia Potato Chips Market Import-Export Trade Statistics |
7.1 Australia Potato Chips Market Export to Major Countries |
7.2 Australia Potato Chips Market Imports from Major Countries |
8 Australia Potato Chips Market Key Performance Indicators |
9 Australia Potato Chips Market - Opportunity Assessment |
9.1 Australia Potato Chips Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.2 Australia Potato Chips Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Australia Potato Chips Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Australia Potato Chips Market - Competitive Landscape |
10.1 Australia Potato Chips Market Revenue Share, By Companies, 2024 |
10.2 Australia Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |