Market Forecast By Product Types (Instant Breakfast/Cereals, Instant Soups and Snacks, Ready Meals , Baked Goods, Meat Products & Others), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores , Convenience Stores & Others) and competitive landscape
Product Code: ETC003351 | Publication Date: Aug 2020 | Updated Date: Mar 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Australia Ready To Eat Food market currently, in 2023, has witnessed an HHI of 5023, Which has increased slightly as compared to the HHI of 3250 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Australia Ready To Eat Food Market |
Forecast period | 2025-2031 |
CAGR | 4.2% |
Growing Sector | Frozen Foods |
Australia Ready To Eat Food Market report thoroughly covers the market By Product, By Distribution Channels. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Australia Ready-to-Eat (RTE) Food Market is a rapidly expanding sector, driven by increasing demand for convenience, busy lifestyles, and the growing preference for healthier, quick meal solutions. With a projected compound annual growth rate (CAGR) ranging from 4.25% to 5.66%, the market is expected to see substantial growth in the coming years. This surge is fuelled by the demand for a wide variety of products, including frozen meals, refrigerated foods, and shelf-stable options, catering to a range of dietary preferences such as plant-based, organic, and nutritious alternatives.
Furthermore, the rise of online retail platforms and increased availability in supermarkets are making RTE foods more accessible to consumers across Australia. The market is benefiting from shifts in urbanization, increased disposable income, and a growing awareness of the convenience and quality that ready-to-eat meals can offer.
According to 6Wresearch, the Australia Ready To Eat Food Market is anticipated to grow at a CAGR of 4.2% during the forecast period 2025-2031. The Australia Ready-to-Eat (RTE) food market Growth is driven by several key factors. First, the busy and fast-paced lifestyles of Australian consumers are pushing the demand for convenient, quick meal solutions. As more people seek time-saving options, RTE foods such as frozen meals, snacks, and ready-made salads are becoming increasingly popular. Additionally, rising disposable incomes and a growing trend towards health-conscious eating have led to a greater preference for nutritious, organic, and plant-based ready meals. The convenience offered by e-commerce platforms and the wide availability of these products in supermarkets further contribute to the market's expansion.
However, the market faces certain challenges. One significant barrier is the rising cost of raw materials and transportation, which can increase the prices of RTE products, making them less affordable for some consumers. Additionally, the industry must address concerns related to the shelf life and packaging of ready-to-eat foods, particularly in terms of maintaining nutritional value and ensuring sustainability. Consumer preferences for fresh, unprocessed foods and concerns over preservatives also present hurdles for RTE food manufacturers. Furthermore, increasing competition within the sector, especially with the entry of new brands and product offerings, can make it challenging for established players to maintain their market share.
The Australia Ready-to-Eat (RTE) food market is experiencing several notable trends that are shaping its growth. One key trend is the increasing demand for healthier, more nutritious options, as consumers become more health-conscious. This has led to a surge in plant-based, organic, and low-calorie ready meals, catering to a growing preference for clean eating. Another trend is the rise of convenience-driven meal solutions, with single-serve and portion-controlled meals gaining popularity among busy professionals, students, and families. In addition, the growing popularity of online grocery shopping and delivery services has made RTE products more accessible, contributing to a boost in sales.
Sustainability is also a significant trend, with consumers becoming more aware of the environmental impact of packaging and food production. This has led to increased demand for eco-friendly packaging and sustainably sourced ingredients. Additionally, innovative product offerings, such as gourmet ready meals and ethnic cuisines, are attracting adventurous eaters looking for variety and convenience. With the rise of digital platforms, RTE food companies are also leveraging social media and e-commerce to engage with younger, tech-savvy consumers who value convenience, transparency, and sustainability in their food choices. These trends reflect the dynamic nature of the Australian RTE food market as it adapts to evolving consumer preferences and lifestyle changes.
The Australia Ready-to-Eat (RTE) food market share presents several lucrative investment opportunities, driven by shifting consumer preferences and increasing demand for convenience. One promising area is the health-focused segment, which includes plant-based, organic, and nutritious ready meals. As more consumers prioritize health and wellness, investing in this growing niche can yield strong returns, especially with the rise of vegetarian, vegan, and low-calorie options. Additionally, the increasing popularity of on-the-go snacks, such as pre-packaged salads, wraps, and smoothies, offers potential for product innovation and market expansion.
The e-commerce sector also represents a significant investment opportunity, as more consumers turn to online platforms for grocery shopping. Establishing or partnering with digital food delivery services and online grocery retailers can help tap into this growing channel. Another area for investment is the sustainable food production and packaging sector, as eco-conscious consumers demand more environmentally friendly options. Companies focusing on sustainable sourcing, biodegradable packaging, and waste reduction could appeal to a broader audience. Finally, opportunities also exist in catering to specific dietary trends, such as gluten-free, keto, or paleo, which are becoming increasingly popular.
The Australian Ready-to-Eat (RTE) food Industry is home to several leading players who dominate the sector, offering a wide variety of products catering to different consumer preferences. Among the top brands is Simplot Australia, one of the most recognized names in the frozen food category, with a range of products that include frozen meals, snacks, and vegetables. Simplot’s presence is bolstered by its strong distribution network and long-standing reputation for quality. Nestlé Australia is another key player in the market, offering a broad portfolio of RTE foods, including frozen meals under its brands such as Lean Cuisine and Hot Pockets. Nestlé’s global reach and strong marketing presence give it a competitive edge in the Australian market.
McCain Foods, known for its frozen food products like chips and ready meals, is a dominant force in the Australian RTE food industry. The company continues to innovate and expand its product range, including healthier meal options to meet the growing demand for nutritious convenience food. Gippsland Dairy, a leader in dairy-based ready meals, is also significant, providing premium-quality ready-to-eat meals with a focus on fresh, locally sourced ingredients. Another important player is Fresho, an online marketplace offering fresh ready-to-eat meal kits and fresh produce, catering to the growing trend of online grocery shopping.
The Australian Ready-to-Eat (RTE) food market is governed by a comprehensive set of regulations aimed at ensuring food safety, quality, and labelling standards. The Food Standards Australia New Zealand (FSANZ) plays a central role in overseeing food safety regulations in Australia. FSANZ sets the guidelines for the composition, safety, and labelling of food products to ensure consumer protection. These regulations include mandatory food safety requirements for manufacturers, particularly in the handling, storage, and transportation of ready-to-eat products, to prevent contamination and ensure products are safe for consumption. Additionally, FSANZ enforces strict hygiene standards for RTE food producers to comply with national food safety codes, including the Food Safety Standard 3.2.2 which covers food handling requirements.
Labelling requirements are another key aspect, with RTE food products required to meet strict guidelines on nutritional labelling, ingredient lists, and allergen warnings. This includes providing information on allergens like nuts, dairy, and gluten, which is essential for consumer safety. For health-conscious consumers, there are also specific guidelines on health claims, where manufacturers must provide scientific evidence to back any claims made on the packaging.
The Australia Ready-to-Eat (RTE) food market growth looks promising, with significant growth driven by evolving consumer preferences, technological advancements, and increasing demand for convenience. As busy lifestyles continue to dominate, the demand for quick, healthy, and sustainable meal options will intensify. One of the key trends shaping the future of the market is the rising preference for nutritious and plant-based ready meals, as consumers become more health-conscious and environmentally aware. This shift will likely result in an expansion of plant-based offerings, organic meals, and functional foods that provide additional health benefits, such as boosting immunity or supporting specific dietary needs.
The growing focus on sustainability will also influence the market, with more companies adopting eco-friendly packaging and sourcing ingredients from sustainable, ethical suppliers. Innovations in food technology, such as the development of smarter packaging that extends shelf life or enhances freshness, will further boost the appeal of RTE products. Additionally, the increasing reliance on e-commerce platforms and food delivery services is expected to continue, making RTE meals more accessible to a broader range of consumers, including those in remote areas.
In terms of market segmentation, there will likely be a greater focus on ethnic and gourmet meal options, as Australian consumers seek more variety and international flavours in their ready-to-eat meals. The demand for premium and convenient meal kits could also rise, driven by the desire for home-cooked experiences with minimal effort. With an increasing number of younger, tech-savvy consumers prioritizing convenience and transparency, brands that leverage digital platforms, social media, and personalized offerings will have a competitive advantage. Overall, the Australian RTE food market is set to witness continued growth, with innovation, health trends, sustainability, and convenience at the forefront of future developments.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Parth, Senior Research Analyst, 6Wresearch, ready meals and instant snacks being the standout performers. Ready meals, which include frozen, refrigerated, and shelf-stable options, are particularly popular due to their convenience and variety, catering to busy consumers seeking quick meal solutions. This sector is expanding as demand for healthier, organic, and plant-based ready meals continues to rise, driven by a growing health-conscious consumer base.
Online retail stores are experiencing significant growth, driven by the increasing trend of online shopping and home delivery services. Consumers are increasingly opting for the convenience of purchasing RTE products from e-commerce platforms, especially as busy lifestyles and the desire for contactless shopping continue to rise. This shift is further fueled by the growth of food delivery services and the ease of accessing a wide range of RTE products from home.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Australia Ready to Eat Food Market Overview |
3.1. Australia Ready to Eat Food Market Revenues, 2021-2031F |
3.2. Australia Ready to Eat Food Market Revenue Share, By Product Types, 2021 & 2031F |
3.3. Australia Ready to Eat Food Market Revenue Share, By Distribution Channels, 2021 & 2031F |
3.4. Australia Ready to Eat Food Market Revenue Share, By Countries, 2021 & 2031F |
3.5. Australia Ready to Eat Food Market Industry Life Cycle |
3.6. Australia Ready to Eat Food Market- Porter’s Five Forces |
4. Australia Ready to Eat Food Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Australia Ready to Eat Food Market Trends |
6. Australia Ready to Eat Food Market Overview, By Product Types |
6.1. Australia Ready to Eat Food Market Revenues, By Instant Breakfast/Cereals, 2021-2031F |
6.2. Australia Ready to Eat Food Market Revenues, By Instant Soups and Snacks, 2021-2031F |
6.3. Australia Ready to Eat Food Market Revenues, By Ready Meals, 2021-2031F |
6.4. Australia Ready to Eat Food Market Revenues, By Baked Goods, 2021-2031F |
6.5. Australia Ready to Eat Food Market Revenues, By Others, 2021-2031F |
6.6. Australia Ready to Eat Food Market Revenues, By Meat Products, 2021-2031F |
7. Australia Ready to Eat Food Market Overview, By Distribution Channels |
7.1. Australia Ready to Eat Food Market Revenues, By Online Retailers, 2021-2031F |
7.2. Australia Ready to Eat Food Market Revenues, By Convenience Stores, 2021-2031F |
7.3. Australia Ready to Eat Food Market Revenues, By Hypermarkets/Supermarkets, 2021-2031F |
7.4. Australia Ready to Eat Food Market Revenues, By Others, 2021-2031F |
8. Australia Ready to Eat Food Market Overview, By Region |
8.1. Australia Ready to Eat Food Market Revenues, By Region, 2021-2031F |
8.2. Australia Ready to Eat Food Market Volume, By Region, 2021-2031F |
9. Australia Ready to Eat Food Market Key Performance Indicators |
10. Australia Ready to Eat Food Market Opportunity Assessment |
10.1. Australia Ready to Eat Food Market, Opportunity Assessment, By Product Types, 2025F |
10.2. Australia Ready to Eat Food Market, Opportunity Assessment, By Region, 2025F |
11. Australia Ready to Eat Food Market Competitive Landscape |
11.1. Australia Ready to Eat Food Market Competitive Benchmarking, By Product |
11.2. Australia Ready to Eat Food Market Revenue Share, By Company, 2024 |
12. Company Profiles |
13. Key Strategic Recommendations |
14. Disclaimer |