Market Forecast By Product Types (Instant Breakfast/Cereals, Instant Soups, and Snacks, Ready Meals, Baked Goods, Meat Products & Others), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Convenience Stores & Others) and competitive landscape
Product Code: ETC003350 | Publication Date: Nov 2022 | Updated Date: Mar 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Ready To Eat Food market currently, in 2023, has witnessed an HHI of 6133, Which has decreased slightly as compared to the HHI of 6342 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Thailand Ready To Eat Food Market |
Forecast period | 2025-2031 |
CAGR | 4.2% |
Growing Sector | Frozen Foods |
Thailand Ready To Eat Food Market report thoroughly covers the market By Product, By Distribution Channels. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Thailand Ready-to-Eat Food Market is experiencing robust growth, driven by evolving consumer lifestyles and preferences for convenience, health-conscious eating, and affordability. With increasing urbanization and a busy work culture, more consumers are opting for ready-to-eat meals, which provide quick and easy meal solutions without the need for preparation. The market is expanding across multiple sectors, including frozen foods, chilled foods, and shelf-stable meals, with growing demand for healthier, nutritious options. Additionally, plant-based ready-to-eat foods are gaining popularity as part of the global trend toward vegetarian and vegan diets. The market is also being influenced by technological advancements in food preservation and packaging, which extend product shelf life and maintain freshness. As the middle-class population continues to grow and consumer spending power increases, the market is expected to continue expanding in the coming years, with a projected CAGR of 4.20% through 2030.
According to 6Wresearch, the Thailand Ready To Eat Food Market is anticipated to grow at a CAGR of 4.2% during the forecast period 2025-2031. The Thailand Ready-to-Eat Food Market Growth is primarily driven by changing consumer lifestyles, a preference for convenience, and a growing focus on health-conscious eating. As urbanization accelerates, more consumers are seeking time-saving meal options due to their busy schedules, making ready-to-eat foods highly appealing. Additionally, an increasing number of middle-class consumers, along with rising disposable incomes, is contributing to higher demand for diverse and convenient meal solutions. The growing popularity of healthy eating, coupled with a shift towards plant-based and organic food options, further drives market growth.
However, the market faces several challenges. Consumer skep ticism about the nutritional value and preservatives in ready-to-eat products can impact growth, as health-conscious consumers may be cautious about the long-term effects of consuming processed foods. Moreover, the need for sustainable packaging solutions to minimize environmental impact is another concern. Competition from local food vendors and traditional meal options also poses a challenge, as many consumers in Thailand still prefer home-cooked meals or street food due to their affordability and cultural significance. Additionally, the fluctuation in food prices and supply chain disruptions can impact the cost and availability of ingredients for ready-to-eat meals, presenting a hurdle for market players.
Thailand Ready-to-Eat Food Market Share presents several lucrative investment opportunities, driven by the growing demand for convenience, health-conscious options, and innovative food solutions. One promising area is the expansion of plant-based and organic ready-to-eat foods, as consumers increasingly seek sustainable, vegetarian, and vegan alternatives. Investors can tap into this shift by supporting brands that focus on high-quality, nutritious plant-based meals, which align with the global trend toward healthier lifestyles.
Another opportunity lies in the development of premium, high-quality ready-to-eat meals targeting middle and upper-income consumers who are willing to pay more for gourmet or health-focused options. Additionally, the frozen and chilled food sectors are ripe for investment, with innovations in packaging technology and the rising popularity of ready-to-heat meals. Companies that can combine convenience with nutritional value will have a competitive edge.
The Thailand Ready To Eat Food Market is witnessing significant growth, driven by increasing consumer demand for convenience and changing lifestyles. Key players in this market include CP Foods, Ajinomoto Thailand, and Thai Union Group, with notable brands such as CP Ready Meals, Ajinomoto's frozen foods, and Thai Union’s SEALECT and Chicken of the Sea lines. These companies have established a strong presence with diverse product offerings and innovative packaging. They are focusing on expanding distribution channels and introducing health-conscious options to cater to evolving consumer preferences. This continuous innovation and strategic expansion are major factors contributing to the Thailand Ready To Eat Food Market growth.
The growth of the Thailand Ready to Eat Food Market is influenced significantly by government regulations. Authorities in Thailand enforce strict food safety and quality standards to protect consumer health and ensure product reliability. The Thai Food and Drug Administration (Thai FDA) plays a key role in monitoring and regulating the production, labeling, and marketing of ready-to-eat food products. Manufacturers are required to comply with standards related to hygiene practices, ingredient sourcing, and nutritional labeling. Additionally, the government promotes exports by facilitating certification processes such as Halal certification, which is crucial for capturing international markets. These regulations not only uphold consumer confidence but also drive the industry to maintain high standards and innovate in line with global trends.
The future of the Thailand Ready-to-Eat Food Market looks promising, driven by evolving consumer preferences, technological innovations, and a focus on convenience, health, and sustainability. As Thailand’s urban population continues to grow, along with an increase in the number of dual-income households, the demand for ready-to-eat meals will likely rise. Consumers are expected to prioritize healthier options, prompting manufacturers to innovate by offering more nutritious, low-calorie, and plant-based products. The shift towards plant-based eating, in particular, presents a significant growth opportunity, with more Thai consumers opting for vegetarian and vegan alternatives.
Moreover, the market is likely to see continued technological advancements in food preservation, packaging, and product development, leading to longer shelf lives, better taste, and improved nutritional value. This will be especially important in the frozen and chilled food sectors, which are projected to grow as a result of the rising demand for quick, easy-to-prepare meals without sacrificing quality.
Sustainability will also play a major role in the market’s future. As consumers become more environmentally conscious, there will be an increased demand for eco-friendly packaging and sustainably sourced ingredients. This trend is expected to push companies to invest in green technologies and adopt more sustainable practices.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Parth, Senior Research Analyst,6Wresearch, the Ready Meals is experiencing significant growth, driven by the increasing demand for convenient, nutritious, and quick meal solutions. Consumers, particularly in urban areas, are looking for hassle-free options that require minimal preparation time, and ready-to-eat meals fit this need perfectly. The sector includes a variety of products, such as frozen meals, chilled meals, and shelf-stable options, catering to a wide range of tastes and dietary preferences. As the market shifts towards health-conscious eating, many brands are introducing low-calorie, low-fat, and plant-based ready meals, further driving growth.
Online Retail Stores are experiencing substantial growth, driven by the increasing shift toward e-commerce and the growing demand for convenience. As more consumers embrace online shopping, especially in urban areas, purchasing ready-to-eat food products through online platforms has become a preferred option for many. The convenience of browsing a wide variety of ready-to-eat meal options, along with the ability to have products delivered directly to their doorstep, has made online retail a rapidly expanding channel. Additionally, the rise of food delivery services and grocery apps in Thailand has further boosted this trend, providing consumers with easy access to a diverse range of meal choices.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Thailand Ready to Eat Food Market Overview |
3.1. Thailand Ready to Eat Food Market Revenues, 2021-2031 |
3.2. Thailand Ready to Eat Food Market Revenue Share, By Product Types, 2021 & 2031 |
3.3. Thailand Ready to Eat Food Market Revenue Share, By Distribution Channels, 2021 & 2031 |
3.4. Thailand Ready to Eat Food Market Revenue Share, By Countries, 2021 & 2031 |
3.5. Thailand Ready to Eat Food Market Industry Life Cycle |
3.6. Thailand Ready to Eat Food Market- Porter’s Five Forces |
4. Thailand Ready to Eat Food Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Thailand Ready to Eat Food Market Trends |
6. Thailand Ready to Eat Food Market Overview, By Product Types |
6.1. Thailand Ready to Eat Food Market Revenues, By Instant Breakfast/Cereals, 2021-2031 |
6.2. Thailand Ready to Eat Food Market Revenues, By Instant Soups and Snacks, 2021-2031 |
6.3. Thailand Ready to Eat Food Market Revenues, By Ready Meals, 2021-2031 |
6.4. Thailand Ready to Eat Food Market Revenues, By Baked Goods, 2021-2031 |
6.5. Thailand Ready to Eat Food Market Revenues, By Others, 2021-2031 |
6.6. Thailand Ready to Eat Food Market Revenues, By Meat Products, 2021-2031 |
7. Thailand Ready to Eat Food Market Overview, By Distribution Channels |
7.1. Thailand Ready to Eat Food Market Revenues, By Online Retailers, 2021-2031 |
7.2. Thailand Ready to Eat Food Market Revenues, By Convenience Stores, 2021-2031 |
7.3. Thailand Ready to Eat Food Market Revenues, By Hypermarkets/Supermarkets, 2021-2031 |
7.4. Thailand Ready to Eat Food Market Revenues, By Others, 2021-2031 |
8. Thailand Ready to Eat Food Market Overview, By Region |
8.1. Thailand Ready to Eat Food Market Revenues, By Region, 2021-2031 |
8.2. Thailand Ready to Eat Food Market Volume, By Region, 2021-2031 |
9. Thailand Ready to Eat Food Market Key Performance Indicators |
10. Thailand Ready to Eat Food Market Opportunity Assessment |
10.1. Thailand Ready to Eat Food Market, Opportunity Assessment, By Product Types, 2031 |
10.2. Thailand Ready to Eat Food Market, Opportunity Assessment, By Region, 2031 |
11. Thailand Ready to Eat Food Market Competitive Landscape |
11.1. Thailand Ready to Eat Food Market Competitive Benchmarking, By Product |
11.2. Thailand Ready to Eat Food Market Revenue Share, By Company, 2024 |
12. Company Profiles |
13. Key Strategic Recommendations |
14. Disclaimer |
a
Market Forecast By Product Types (Instant Breakfast/Cereals, Instant Soups, and Snacks, Ready Meals, Baked Goods, Meat Products & Others), By Distribution Channels (Hypermarkets/Supermarkets, Online Retail Stores, Convenience Stores & Others) and competitive landscape
Product Code: ETC003350 | Publication Date: Jul 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand Ready to Eat Food market is anticipated to be driven on the back of a rise in the disposable incomes, government and support services by international brands, rapid urbanization, globalization, and rising healthy food consumption trends are further, some of the potential drivers of Thailand ready to eat food market. Additionally, demand for short and less-time consuming ready to eat meals, rising awareness regarding plastic-packaged food coupled with demand for substitute and longer shelf-life possessing food products are anticipated to proliferate the market growth of Thailand ready to eat food market in the near term.
According to 6Wresearch, Thailand Ready To Eat Food Market is anticipated to witness growth during the forecast period 2020-26F. The spread of COVID-19 is anticipated to spur the sales of Ready to Eat Food across the Thailand region owing to the rising involvement of the natives towards the procurement of dry food on the back of hygiene concerns. However, a spur in the rapid demand for packed foods as compared to short supply owing to complete lockdown and suspension of the production activities is anticipated to hinder the growth of the Thailand Ready to Eat Food market during the year 2020. However, since the COVID spread would take time to slow down, increased hygiene concerns in the latter part of 2020 and the beginning of 2021 would offer lucrative growth opportunities to the Thailand Ready to Eat Food market in the coming years.
On the basis of product types, baked products are expected to witness the highest growth potential in the coming years owing to the increasing need for healthy nutrients and high nutritional value food. Further, an increase in the consumer modern trade is anticipated to register potential revenues for Thailand ready to eat the food market in the coming years.
Thailand Ready to Eat Food report thoroughly covers the market by Product Types and by Distribution Channels. Thailand Ready to Eat Food outlook report provides an unbiased and detailed analysis of ongoing Thailand Ready to Eat Food trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Thailand Ready to Eat Food market is expected to register growth in the coming years on the back of robust economic growth of the country coupled with an increase in the disposable income of the consumers which is leading to the rising need for convenient and less time-consuming cooking options. Also, rising awareness regarding food awareness and safety is anticipated to trigger the potential growth of Thailand ready to eat food market in the coming years. Further, changing meal patterns of the consumers are also expected to instigate demand for ready-to-eat foodstuffs in the years to come. Owing to the spacious, clean, and hygienic environment provided by the hypermarkets/supermarkets, and is taking away to the interest of the consumers to adopt such shopping methods and would, further benefit Thailand ready to eat food market capture sound revenues in the coming years.
Thailand ready to eat food market is anticipated to gain traction in the coming years backed by the increase in the growth of dual working families. Further, increasing tourist influx in the country has led to strengthening the development of the hospitality sector owing to increasing dining out culture coupled with an increasing willingness to taste popular Thai cuisines and countries famous desserts. All these aforementioned factors are estimated to bring in lucrative opportunities for the frozen vegetables and fruits uses to prepare cuisines and act as a catalyst for the growth of Thailand ready to eat food market in the upcoming six years.
Key Highlights of the Report:
Markets Covered
The Thailand Ready to Eat Food Market report provides a detailed analysis of the following market segments: