Market Forecast By Screen Type (28 to 40 inch, 41 to 59 inch, 60 inch & above), By Pannel Type (LED, OLED, QLED, Others), By Resolution Type (HD TV, Full HD TV, 4K UHD TV, 8K TV), By Distribution Channel (Direct, Indirect), By End Use (Commercial, Residential, Others) And Competitive Landscape
Product Code: ETC012221 | Publication Date: Oct 2020 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
China Smart Tv market currently, in 2023, has witnessed an HHI of 1237, Which has decreased slightly as compared to the HHI of 3566 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
In the year 2021, Viet Nam was the largest exporter in terms of value, followed by Other Asia, nes. It has registered a growth of 202.5% over the previous year. While Other Asia, nes registered a growth of 88.47% as compared to the previous year. In the year 2017, Malaysia was the largest exporter followed by the USA. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, China has a Herfindahl index of 937 in 2017 which signifies high competitiveness also in 2021 it registered a Herfindahl index of 1325 which signifies high competitiveness in the market.
The China Smart TV Market is accomplishing success owing to the exciting developments happening in this market. One interesting key development is the emergence of 8K resolution TVs, offering viewers an unparalleled level of clarity and detail. The ultra-high-definition screens provide an immersive viewing experience with advancements in display technology. Integration of AI into smart televisions is another notable development of this industry. Market manufacturers are incorporating virtual assistants and voice recognition assistants in order to improve user interaction as well as make navigating via apps and channels a breeze. The potential to connect with other devices like tablets, gaming consoles, and smartphones has become a key expectation among consumers.
China Smart TV Market report thoroughly covers the market by screen type, panel type, resolution type, distribution channel, and end use. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
China Smart TV Market is booming and the market will reach more growth during the forecast period on the back of the transforming preferences of people towards smart TVs since these TVs allow people to stream their favorite shows, videos, and movies anytime they want to watch with the help of popular streaming platforms such as YouTube, Netflix, and Amazon Prime Video.
According to 6Wresearch, The China smart TV market is projected to witness a higher CAGR during the forecast period 2020-2026. The market in the nation is attaining promising growth and more growth will come in the way of this sector in the years to come. With the help of artificial intelligence (AI), the market is attaining continuous growth. Integration of artificial intelligence into smart televisions is the one major factor driving the China Smart TV Market Growth. Manufacturers in this market are incorporating voice recognition as well as virtual assistants in order to improve user interaction as well as to make navigating via channels as well as apps a breeze. In addition, streaming services have also become integral to the smart TV experience in the country. Major platforms such as Youku, Tencent Video, and iQIYI offer a vast library of dramas, movies, and shows which can be accessed directly on smart TVs.
The pandemic has had a key impact on a number of sectors across the world, the pandemic did not affect the growth of the Smart TV Market in China the way it affected the growth of many markets in the world. Since people during the pandemic are forced to stay indoors owing to social distancing measures and lockdowns, and due to these factors, there is a significant expansion in demand for entertainment in the country. The demand for smart TVs skyrocketed during the pandemic and this led to a surge in sales of smart televisions since consumers sought ways in order to stay entertained and connected during the challenging time.
Hisense Group Co., Ltd., TCL Corporation, Xiaomi Corporation, and Konka Group Co., Ltd are some prominent players in the China Smart TV Industry. These players are making new strategies and spending more on research and development activities as these steps help them to come up with smart TVs that can meet the demands of their consumers.
The developments that are happening in the sector will help in the future growth of this market. With rising demand from the consumer for smart as well as connected devices and advancements in technology, the industry is estimated to witness substantial progression in the upcoming years. There is a rise in disposable incomes of people and due to this factor, people are becoming financially strong which enables them to invest in devices and other things they like. Smart televisions offer the best solution which enables access to a wide range of content since more people seek entertainment alternatives inside their homes.
According to Ravi Bhandari, Research Manager, 6Wresearch, 42 to 59 inches segment will propel in the near future since the demand for this screen type segment is growing in the market in recent years.
On the basis of distribution channels, the sector is divided into direct and indirect segments and among these the indirect segment will rise in the near future and the key reason behind this is the rise of online shopping in the country.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Smart TV Market Overview |
3.1 China Smart TV Market Revenues & Volume, 2016 - 2026F |
3.2 China Smart TV Market - Industry Life Cycle |
3.3 China Smart TV Market - Porter's Five Forces |
3.4 China Smart TV Market Revenues & Volume Share, By Screen Type, 2019 & 2026F |
3.5 China Smart TV Market Revenues & Volume Share, By Pannel Type, 2019 & 2026F |
3.6 China Smart TV Market Revenues & Volume Share, By Resolution Type, 2019 & 2026F |
3.7 China Smart TV Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
3.8 China Smart TV Market Revenues & Volume Share, By End Use, 2019 & 2026F |
4 China Smart TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 China Smart TV Market Trends |
6 China Smart TV Market Segmentation |
6.1 China Smart TV Market, By Screen Type |
6.1.1 Overview and Analysis |
6.1.2 China Smart TV Market Revenues & Volume, By Screen Type, 2016 - 2026F |
6.1.3 China Smart TV Market Revenues & Volume, By 28 to 40 inch, 2016 - 2026F |
6.1.4 China Smart TV Market Revenues & Volume, By 41 to 59 inch, 2016 - 2026F |
6.1.5 China Smart TV Market Revenues & Volume, By 60 inch & above, 2016 - 2026F |
6.2 China Smart TV Market, By Pannel Type |
6.2.1 Overview and Analysis |
6.2.2 China Smart TV Market Revenues & Volume, By LED, 2016 - 2026F |
6.2.3 China Smart TV Market Revenues & Volume, By OLED, 2016 - 2026F |
6.2.4 China Smart TV Market Revenues & Volume, By QLED, 2016 - 2026F |
6.2.5 China Smart TV Market Revenues & Volume, By Others, 2016 - 2026F |
6.3 China Smart TV Market, By Resolution Type |
6.3.1 Overview and Analysis |
6.3.2 China Smart TV Market Revenues & Volume, By HD TV, 2016 - 2026F |
6.3.3 China Smart TV Market Revenues & Volume, By Full HD TV, 2016 - 2026F |
6.3.4 China Smart TV Market Revenues & Volume, By 4K UHD TV, 2016 - 2026F |
6.3.5 China Smart TV Market Revenues & Volume, By 8K TV, 2016 - 2026F |
6.4 China Smart TV Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 China Smart TV Market Revenues & Volume, By Direct, 2016 - 2026F |
6.4.3 China Smart TV Market Revenues & Volume, By Indirect, 2016 - 2026F |
6.5 China Smart TV Market, By End Use |
6.5.1 Overview and Analysis |
6.5.2 China Smart TV Market Revenues & Volume, By Commercial, 2016 - 2026F |
6.5.3 China Smart TV Market Revenues & Volume, By Residential, 2016 - 2026F |
6.5.4 China Smart TV Market Revenues & Volume, By Others, 2016 - 2026F |
7 China Smart TV Market Import-Export Trade Statistics |
7.1 China Smart TV Market Export to Major Countries |
7.2 China Smart TV Market Imports from Major Countries |
8 China Smart TV Market Key Performance Indicators |
9 China Smart TV Market - Opportunity Assessment |
9.1 China Smart TV Market Opportunity Assessment, By Screen Type, 2019 & 2026F |
9.2 China Smart TV Market Opportunity Assessment, By Pannel Type, 2019 & 2026F |
9.3 China Smart TV Market Opportunity Assessment, By Resolution Type, 2019 & 2026F |
9.4 China Smart TV Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
9.5 China Smart TV Market Opportunity Assessment, By End Use, 2019 & 2026F |
10 China Smart TV Market - Competitive Landscape |
10.1 China Smart TV Market Revenue Share, By Companies, 2019 |
10.2 China Smart TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |