China Smart TV Market (2020-2026) | Industry, Revenue, Analysis, Trends, Growth, Share, Outlook, Size, Companies, COVID-19 IMPACT, Forecast & Value

Market Forecast By Screen Type (28 to 40 inch, 41 to 59 inch, 60 inch & above), By Pannel Type (LED, OLED, QLED, Others), By Resolution Type (HD TV, Full HD TV, 4K UHD TV, 8K TV), By Distribution Channel (Direct, Indirect), By  End Use (Commercial, Residential, Others) And Competitive Landscape

Product Code: ETC012221 Publication Date: Oct 2020 Updated Date: May 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

China Smart Tv Market Competition 2023

China Smart Tv market currently, in 2023, has witnessed an HHI of 1237, Which has decreased slightly as compared to the HHI of 3566 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 China Smart Tv Market Competition 2023

China Export Potential Assessment For Smart TV Market (Values in USD Thousand)


China Export Potential Assessment For Smart TV Market (Values in USD Thousand)

China Smart TV Market | Country-Wise Share and Competition Analysis

In the year 2021, Viet Nam was the largest exporter in terms of value, followed by Other Asia, nes. It has registered a growth of 202.5% over the previous year. While Other Asia, nes registered a growth of 88.47% as compared to the previous year. In the year 2017, Malaysia was the largest exporter followed by the USA. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, China has a Herfindahl index of 937 in 2017 which signifies high competitiveness also in 2021 it registered a Herfindahl index of  1325 which signifies high competitiveness in the market.

China Smart TV Market - Export Market OpportunitiesLatest 2023 Developments of the China Smart TV Market

The China Smart TV Market is accomplishing success owing to the exciting developments happening in this market. One interesting key development is the emergence of 8K resolution TVs, offering viewers an unparalleled level of clarity and detail. The ultra-high-definition screens provide an immersive viewing experience with advancements in display technology. Integration of AI into smart televisions is another notable development of this industry. Market manufacturers are incorporating virtual assistants and voice recognition assistants in order to improve user interaction as well as make navigating via apps and channels a breeze. The potential to connect with other devices like tablets, gaming consoles, and smartphones has become a key expectation among consumers.

Topics Covered in China Smart TV Market Report

China Smart TV Market report thoroughly covers the market by screen type, panel type, resolution type, distribution channel, and end use. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

China Smart TV Market Synopsis

China Smart TV Market is booming and the market will reach more growth during the forecast period on the back of the transforming preferences of people towards smart TVs since these TVs allow people to stream their favorite shows, videos, and movies anytime they want to watch with the help of popular streaming platforms such as YouTube, Netflix, and Amazon Prime Video.

According to 6Wresearch, The China smart TV market is projected to witness a higher CAGR during the forecast period 2020-2026. The market in the nation is attaining promising growth and more growth will come in the way of this sector in the years to come. With the help of artificial intelligence (AI), the market is attaining continuous growth. Integration of artificial intelligence into smart televisions is the one major factor driving the China Smart TV Market Growth. Manufacturers in this market are incorporating voice recognition as well as virtual assistants in order to improve user interaction as well as to make navigating via channels as well as apps a breeze. In addition, streaming services have also become integral to the smart TV experience in the country. Major platforms such as Youku, Tencent Video, and iQIYI offer a vast library of dramas, movies, and shows which can be accessed directly on smart TVs.

COVID-19 Impact on China Smart TV Market

The pandemic has had a key impact on a number of sectors across the world, the pandemic did not affect the growth of the Smart TV Market in China the way it affected the growth of many markets in the world. Since people during the pandemic are forced to stay indoors owing to social distancing measures and lockdowns, and due to these factors, there is a significant expansion in demand for entertainment in the country. The demand for smart TVs skyrocketed during the pandemic and this led to a surge in sales of smart televisions since consumers sought ways in order to stay entertained and connected during the challenging time.

Key Players Operating in the China Smart TV Market

Hisense Group Co., Ltd., TCL Corporation, Xiaomi Corporation, and Konka Group Co., Ltd are some prominent players in the China Smart TV Industry. These players are making new strategies and spending more on research and development activities as these steps help them to come up with smart TVs that can meet the demands of their consumers.

China Smart TV Market: Future Insights

The developments that are happening in the sector will help in the future growth of this market. With rising demand from the consumer for smart as well as connected devices and advancements in technology, the industry is estimated to witness substantial progression in the upcoming years. There is a rise in disposable incomes of people and due to this factor, people are becoming financially strong which enables them to invest in devices and other things they like. Smart televisions offer the best solution which enables access to a wide range of content since more people seek entertainment alternatives inside their homes.

Market by Screen Type

According to Ravi Bhandari, Research Manager, 6Wresearch, 42 to 59 inches segment will propel in the near future since the demand for this screen type segment is growing in the market in recent years.

Market by Distribution Channel

On the basis of distribution channels, the sector is divided into direct and indirect segments and among these the indirect segment will rise in the near future and the key reason behind this is the rise of online shopping in the country.

Key Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2016 to 2019.
  • Base Year: 2019
  • Forecast Data until 2026.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • China Smart TV Market Outlook
  • Market Size of China Smart TV Market, 2019
  • Forecast of China Smart TV Market, 2026
  • Historical Data and Forecast of China Smart TV Revenues & Volume for the Period 2016 - 2026
  • China Smart TV Market Trend Evolution
  • China Smart TV Market Drivers and Challenges
  • China Smart TV Price Trends
  • China Smart TV Porter's Five Forces
  • China Smart TV Industry Life Cycle
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Screen Type for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By 28 to 40 inch for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By 41 to 59 inch for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By 60 inch & above for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Pannel Type for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By LED for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By OLED for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By QLED for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Others for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Resolution Type for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By HD TV for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Full HD TV for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By 4K UHD TV for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By 8K TV for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Direct for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Indirect for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By End Use for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Commercial for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Residential for the Period 2016 - 2026
  • Historical Data and Forecast of China Smart TV Market Revenues & Volume By Others for the Period 2016 - 2026
  • China Smart TV Import Export Trade Statistics
  • Market Opportunity Assessment By Screen Type
  • Market Opportunity Assessment By Pannel Type
  • Market Opportunity Assessment By Resolution Type
  • Market Opportunity Assessment By Distribution Channel
  • Market Opportunity Assessment By End Use
  • China Smart TV Top Companies Market Share
  • China Smart TV Competitive Benchmarking By Technical and Operational Parameters
  • China Smart TV Company Profiles
  • China Smart TV Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Screen Type

  • 28 To 40 Inch
  • 41 To 59 Inch
  • 60 Inch & Above

By Panel Type

  • LED
  • OLED
  • QLED
  • Others

By Resolution Type

  • HD TV
  • Full HD TV
  • 4K UHD TV
  • 8K TV

By Distribution Channel

  • Direct
  • Indirect

By End Use

  • Commercial
  • Residential
  • Others
China Smart TV Market: FAQs
China Smart TV Market is booming and the market will reach more growth during the forecast period.
The players are making new strategies and spending more on research and development activities as these steps help them to come up with smart TVs that can meet the demands of their consumers.
Hisense Group Co., Ltd., TCL Corporation, Xiaomi Corporation, and Konka Group Co., Ltd are some prominent players in the China Smart TV Industry.
The indirect segment and among these the indirect segment will rise in the near future and the key reason behind this is the rise of online shopping in the country.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 China Smart TV Market Overview
3.1 China Smart TV Market Revenues & Volume, 2016 - 2026F
3.2 China Smart TV Market - Industry Life Cycle
3.3 China Smart TV Market - Porter's Five Forces
3.4 China Smart TV Market Revenues & Volume Share, By Screen Type, 2019 & 2026F
3.5 China Smart TV Market Revenues & Volume Share, By Pannel Type, 2019 & 2026F
3.6 China Smart TV Market Revenues & Volume Share, By Resolution Type, 2019 & 2026F
3.7 China Smart TV Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F
3.8 China Smart TV Market Revenues & Volume Share, By End Use, 2019 & 2026F
4 China Smart TV Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints
5 China Smart TV Market Trends
6 China Smart TV Market Segmentation
6.1 China Smart TV Market, By Screen Type
6.1.1 Overview and Analysis
6.1.2 China Smart TV Market Revenues & Volume, By Screen Type, 2016 - 2026F
6.1.3 China Smart TV Market Revenues & Volume, By 28 to 40 inch, 2016 - 2026F
6.1.4 China Smart TV Market Revenues & Volume, By 41 to 59 inch, 2016 - 2026F
6.1.5 China Smart TV Market Revenues & Volume, By 60 inch & above, 2016 - 2026F
6.2 China Smart TV Market, By Pannel Type
6.2.1 Overview and Analysis
6.2.2 China Smart TV Market Revenues & Volume, By LED, 2016 - 2026F
6.2.3 China Smart TV Market Revenues & Volume, By OLED, 2016 - 2026F
6.2.4 China Smart TV Market Revenues & Volume, By QLED, 2016 - 2026F
6.2.5 China Smart TV Market Revenues & Volume, By Others, 2016 - 2026F
6.3 China Smart TV Market, By Resolution Type
6.3.1 Overview and Analysis
6.3.2 China Smart TV Market Revenues & Volume, By HD TV, 2016 - 2026F
6.3.3 China Smart TV Market Revenues & Volume, By Full HD TV, 2016 - 2026F
6.3.4 China Smart TV Market Revenues & Volume, By 4K UHD TV, 2016 - 2026F
6.3.5 China Smart TV Market Revenues & Volume, By 8K TV, 2016 - 2026F
6.4 China Smart TV Market, By Distribution Channel
6.4.1 Overview and Analysis
6.4.2 China Smart TV Market Revenues & Volume, By Direct, 2016 - 2026F
6.4.3 China Smart TV Market Revenues & Volume, By Indirect, 2016 - 2026F
6.5 China Smart TV Market, By  End Use
6.5.1 Overview and Analysis
6.5.2 China Smart TV Market Revenues & Volume, By Commercial, 2016 - 2026F
6.5.3 China Smart TV Market Revenues & Volume, By Residential, 2016 - 2026F
6.5.4 China Smart TV Market Revenues & Volume, By Others, 2016 - 2026F
7 China Smart TV Market Import-Export Trade Statistics
7.1 China Smart TV Market Export to Major Countries
7.2 China Smart TV Market Imports from Major Countries
8 China Smart TV Market Key Performance Indicators
9 China Smart TV Market - Opportunity Assessment
9.1 China Smart TV Market Opportunity Assessment, By Screen Type, 2019 & 2026F
9.2 China Smart TV Market Opportunity Assessment, By Pannel Type, 2019 & 2026F
9.3 China Smart TV Market Opportunity Assessment, By Resolution Type, 2019 & 2026F
9.4 China Smart TV Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F
9.5 China Smart TV Market Opportunity Assessment, By  End Use, 2019 & 2026F
10 China Smart TV Market - Competitive Landscape
10.1 China Smart TV Market Revenue Share, By Companies, 2019
10.2 China Smart TV Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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