Europe Pet Wearables Market (2025-2031) | Size, Share, Trends, Growth, Revenue, industry, Outlook, Forecast, Segmentation & Value

Latest 2023 Developments of the  Europe Pet Wearables Market

Europe Pet Wearables Market has seen the latest developments which include the introduction of smart harnesses equipped with numerous technologies and sensors to sense and monitor the pet’s posture, body language, and the sounds it makes. The smart harness also includes physiological sensors that monitor the pet’s heart rate and body temperature. The sensors not only track a dog's physical well-being but can offer information on a dog's emotional state, such as whether it is excited or stressed. The technology could be particularly useful for guiding dogs and monitoring their health.  The governments of the nations in this area have mandated that all the animals that are travelling in Europe should be microchipped including service animals where these chips are compliant with ISO standards, as microchipping of animals help in the recovery of pets.

Europe Pet Wearables Market Highlights

Report Name	Europe Pet Wearables Market
Forecast Period	2025-2031
Market Size	USD 462.4 million by 2031
CAGR	9.7%
Growing Sector	Identification and Tracking

Topics Covered in Europe Pet Wearables Market report

Europe poultry feed market report thoroughly covers the market are by countries, product, technology, and applications. This report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Europe Pet Wearables Market Size and Analysis

Europe Pet Wearables Market size was valued at USD 219.6 million in 2025 and is projected to reach USD 462.4 million by 2031, growing at a CAGR of 9.7% during the forecast period (2021-2031). This growth can be attributed to the increasing adoption of pets, especially in countries like Germany, France, and the UK.

Europe Pet Wearables Market Synopsis

The pet industry has seen a significant growth in recent years, with the increasing number of pet owners and their willingness to spend on their furry companions. Among the various segments within this industry, pet wearables have emerged as a rapidly growing market. The growing trend of humanization of pets is one of the key factors driving the demand for pet wearables in Europe. Pet owners are increasingly treating their furry friends as family members and are willing to invest in products that can enhance their pets' well-being.

According to 6Wresearch, the Europe Pet Wearables Market revenue is expected to reach at a significant CAGR of 9.7% during the forecast period 2021-2031. This growth can be attributed to the increasing adoption of pets and growing awareness among pet owners about their health and wellness. The rising trend of humanization of pets, where they are treated as family members, has also fueled the demand for advanced pet care products like wearables. The growing trend of pet adoption in Europe has been one of the major drivers for the growth of the pet wearables market. In addition, advancements in technology have led to the development of innovative and advanced wearables that can monitor various aspects of a pet's health such as activity level, sleep patterns, heart rate, and location.  However, there are some challenges faced by the Europe pet wearables industry such as high costs associated with these devices and lack of awareness among pet owners about the benefits of using wearables for their pets. Moreover, strict government regulations regarding privacy concerns and data protection have also hindered the growth of this market.

Europe Pet Wearables Market Trend

The Europe Pet Wearables Market is experiencing rapid growth, driven by various emerging trends. One significant trend is the integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) into pet wearables. These technologies enhance the accuracy of tracking pet activity, health, and location data, providing pet owners with more precise and real-time insights into their pets’ well-being. Additionally, AI and ML algorithms enable predictive analytics, allowing owners to monitor changes in behavior or health, facilitating early intervention and improving overall pet care, thus fostering greater demand for these smart devices.

Investment Opportunities in the Europe Pet Wearables Market

The Europe Pet Wearables Market presents significant opportunities for companies to diversify and enhance their product offerings. By incorporating innovative features, such as GPS tracking, manufacturers can cater to the growing demand for advanced pet care solutions. GPS-enabled wearables give pet owners peace of mind by providing real-time location tracking, which is particularly useful in emergencies or if pets go missing. This feature not only increases the safety and security of pets but also appeals to owners looking for more comprehensive, tech-driven solutions to monitor their pets’ health and whereabouts.

Leading Players of Europe pet wearables market

The pet wearables market in Europe is highly competitive, with several players vying for a larger share. Some of the prominent companies operating in this market include FitBark, Garmin Ltd., Dairymaster, GEA Group Aktiengesellschaft, and Whistle Labs Inc.

Government Regulations Introduced in the Europe Pet Wearables Market

As the demand for pet wearables continues to rise, governments across Europe are implementing regulations to govern this expanding market. One of the key steps is the introduction of data privacy and protection laws, particularly by the European Union. These regulations are designed to safeguard sensitive information collected through pet wearables, such as health metrics, activity data, and GPS locations. By enforcing these measures, the EU aims to ensure that pet owners' data is securely handled, maintaining privacy and preventing misuse. These regulatory frameworks are essential to building consumer trust and ensuring the sustainable growth of the pet wearables market.

The future looks promising for the Europe pet wearables market, with advancements in technology and growing awareness about pet health among owners. Furthermore, increasing investment in research and development activities to improve the functionality of these devices is expected to open up new growth opportunities for players in this market. So, it can be predicted that the market will continue to experience steady growth in the coming years. In conclusion, the Europe Pet Wearables Market is witnessing significant growth due to various factors such as humanization of pets, rising awareness about pet health benefits, and technological advancements. With increasing competition and government regulations, companies are constantly innovating to stay ahead in this market. The future of the pet wearables market in Europe looks bright, and it will be interesting to see how this market evolves in the years to come.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Smart Collar to Dominate the Market – By Products

According to Ravi Bhandari, Research Head, 6wresearch, Smart collar is expected to experience the highest growth in the European pet wearables market. Smart collars are equipped with GPS tracking, health monitoring sensors, and activity trackers, making them highly popular among pet owners.

Gps to dominate the market Growth– By Technology

GPS technology is leading the way in the pet wearables market, particularly within the identification and tracking segment. GPS-enabled wearables provide real-time tracking of pets’ locations, offering peace of mind to pet owners concerned about their pets’ safety.

Identification and tracking application segment to dominate the market – By Application

The identification and tracking application segment is the fastest-growing in the market. With an increasing number of pet owners seeking ways to monitor their pets' whereabouts, the demand for wearable devices with GPS and RFID capabilities is surging.

France to dominate the market Growth By countries

France is expected to experience strong growth in the pet wearables market. The country’s high pet ownership rate and increasing demand for advanced pet care solutions are driving the adoption of wearables.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Europe Pet Wearables Market Overview
• Europe Pet Wearables Market Outlook
• Europe Pet Wearables Market Forecast
• Historical Data of Europe Pet Wearables Revenues and Volumes for the Period 2021-2031
• Europe Pet Wearables Market Size and Forecast of Revenues and Volumes, Until 2031
• Historical Data of Europe Pet Wearables Market Revenues and Volumes, by Products, for the Period 2021-2031
• Market Size & Forecast of Europe Pet Wearables Market Revenues and Volumes, by Products, Until 2031
• Historical Data of Europe Pet Wearables Market Revenues and Volumes, by Technology, for the Period 2021-2031
• Market Size & Forecast of Europe Pet Wearables Market Revenues and Volumes, by Technology, Until 2031
• Historical Data of Europe Pet Wearables Market Revenues and Volumes, by Applications, for the Period 2021-2031
• Market Size & Forecast of Europe Pet Wearables Market Revenues and Volumes, by Applications, Until 2031
• Historical Data of United Kingdom Pet Wearables Market Revenues and Volumes, for the Period 2021-2031
• Market Size & Forecast of United Kingdom Pet Wearables Market Revenues and Volumes, Until 2031
• Historical Data of France Pet Wearables Market Revenue, for the Period 2021-2031
• Market Size & Forecast of France Pet Wearables Market Revenues and Volumes, Until 2031
• Historical Data of Germany Pet Wearables Market Revenue, for the Period 2021-2031
• Market Size & Forecast of Germany Pet Wearables Market Revenues and Volumes, Until 2031
• Historical Data of Italy Pet Wearables Market Revenue, for the Period 2021-2031
• Market Size & Forecast of Italy Pet Wearables Market Revenues and Volumes, Until 2031
• Historical Data of Rest of Europe Pet Wearables Market Revenue, for the Period 2021-2031
• Market Size & Forecast of Rest of Europe Pet Wearables Market Revenues and Volumes, Until 2031
• Market Drivers and Restraints
• Europe Pet Wearables Market Price Trends
• Europe Pet Wearables Market Trends and Industry Life Cycle
• Europe Pet Wearables Market Share, By Regions
• Europe Pet Wearables Market Share, By Players
• Europe Pet Wearables Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Covered

The report provides a detailed analysis of the following market segments

By-Products

• Smart Collar
• Smart Camera
• Smart Harness and Vest
• Tags

By Technology

• GPS
• RFID
• Sensors

By Applications

• Identification and Tracking
• Monitoring and Control
• Medical Diagnosis and Treatment
• Facilitation, Safety, and Security

By Countries

• France
• United Kingdom
• Germany
• Italy
• Rest of Europe