North America Pet Wearables Market (2025-2031) | Analysis, Size, Revenue, Trends, Growth, Forecast, Industry, Outlook, Value & Segmentation

Latest 2023 Developments of the North America Pet Wearables Market

North America Pet Wearables Market has seen the latest developments which include the introduction of smart collars that enable to monitor pet’s location and activity level while using sensors and GPS to transmit the data to the owner’s smartphone. The data collected through the pet wearable devices helps to track several health parameters in pets. Smart collars integrated with GPS technology enable one to precisely track the pet’s location. They also provide insights into the dog’s exercise routine. Smart collars connected with smartphone apps enable owners to receive instant alerts if the dog leaves the compound or is stolen. It also enables pet owners to check disease symptoms, store medical records in the cloud, and set goals and reminders. These wearables enable pet owners and veterinary doctors to check and identify possible disease symptoms at an early stage and provide treatment accordingly.

North America Pet Wearables Market Highlights

Report Name	North America Pet Wearables Market
Forecast Period	2025-2031
Market Size	USD 2.07 billion by 2031
CAGR	12.8%
Growing Sector	Identification and tracking

Topics Covered in North America Pet Wearables Market report

North America Pet Wearables Market report thoroughly covers the market are by countries, product, technology, countries and applications. This report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

North America Pet Wearables Market Size and Analysis 

The North America pet wearables market has witnessed significant growth in recent years, driven by rising pet ownership and advancements in wearable technology. By 2025, the market size was estimated at approximately $1.5 billion and is projected to grow at a compound annual growth rate (CAGR) of 12.8% from 2025 to 2031. This growth is fueled by increasing demand for GPS-enabled pet trackers, health monitoring devices, and innovative smart collars. The United States holds the largest share of the market, accounting for over 70% of the regional revenue, thanks to a high rate of technology adoption and greater awareness of pet health and safety among consumers.

North America Pet Wearables Market Synopsis 

The humanization of pets has been a major factor driving the growth of pet wearables in North America. As more and more people consider their pets as part of their family, they are more willing to invest in products that enhance their well-being. This mindset shift towards treating pets as family members has led to an increased demand for advanced technologies such as GPS tracking devices, activity monitors, and smart collars. Moreover, there is a growing awareness about pet health and fitness among pet owners which has further boosted the demand for wearable devices.

According to 6Wresearch, the North America Pet Wearables Market revenue is expected to reach at a significant CAGR of 12.8% during the forecast period 2021-2031. This growth can be attributed to various factors such as increasing awareness about pet health, rising adoption of pets, and advancements in technology. One of the key drivers of the North America Pet Wearables Market is the growing focus on pet health and well-being among pet owners. Wearable devices equipped with features such as GPS tracking, health monitoring, and activity tracking have gained popularity due to their ability to provide valuable insights into pet behavior and health conditions. The increasing adoption of pets, especially among millennials, further fuels the demand for innovative pet wearables. Additionally, advancements in IoT and smart technologies have led to the development of highly sophisticated devices, enhancing their usability and appeal.

The rise in disposable income and willingness to spend on premium pet products also significantly drives market growth. Despite the potential for growth, the market faces challenges such as high costs of pet wearables, which can deter budget-conscious consumers. Limited awareness about these devices, particularly in underpenetrated regions, also poses a hurdle. Additionally, challenges related to data privacy and cybersecurity risks associated with connected devices may raise concerns among users. The lack of standardized regulations for the production and use of pet wearables creates inconsistencies that can hinder market expansion. Addressing these challenges is crucial for unlocking the full potential of the market.

North America Pet Wearables Market Trend

The pet wearables market in North America is experiencing significant growth, driven by several key trends. One of the most notable is the incorporation of artificial intelligence (AI) and machine learning (ML) technologies into wearable devices. These advanced technologies enable precise data collection, offering real-time insights into pets’ health, behavior, and activity levels. With AI and ML, pet owners can receive personalized recommendations and early alerts, helping them monitor their pets’ well-being more effectively. This trend is contributing to the growing popularity of pet wearables, as owners seek smarter ways to care for their pets.

Investment Opportunities in the North America Pet Wearables Market

A rising trend in the pet wearables market is the increasing demand for customized products, where pet owners can personalize features to suit their pets' specific needs and preferences. This trend is enhancing the user experience, as pet owners can tailor wearables to monitor particular health parameters, activity levels, or even behavior patterns. Customization also provides manufacturers with an opportunity to tap into niche markets, offering specialized products for pets with unique requirements, such as senior pets, working animals, or pets with health conditions. This growing demand for personalized solutions is driving innovation within the industry.

Leading Players of North America pet wearables market

Some of the key players in the North America Pet Wearables Market include Whistle Labs, FitBark Inc., Garmin Ltd., Tractive GmbH, and PetPace LLC. These companies are constantly investing in research and development to introduce innovative products with advanced features, thus contributing to the growth of the market.

Government Regulations Introduced in the North America Pet Wearables Market

The pet wearables industry is subject to regulations from various government bodies in North America. For instance, the U.S. Food and Drug Administration (FDA) regulates wearable devices that claim to provide health-related data for pets. This ensures that these devices meet safety and effectiveness standards before being marketed to consumers. In Canada, The Veterinary Drugs Directorate (VDD) provides oversight for pet wearable devices that claim to diagnose, prevent, or treat animal diseases. Compliance with these regulations not only ensures the safety of pets but also builds consumer trust in the market.

Future Insights of the North America Pet Wearables Market

The future of the North America pet wearables market looks promising, with continued advancements in technology and growing consumer interest in pet health and safety. The integration of artificial intelligence (AI) and Internet of Things (IoT) in pet wearables is expected to drive the development of more sophisticated and personalized devices. Features such as real-time health analytics, predictive health monitoring, and enhanced connectivity are anticipated to gain traction among pet owners. Additionally, the increasing adoption of smart home ecosystems provides opportunities for seamless integration of pet wearables with other connected devices, enhancing convenience and usability. The market is also likely to benefit from rising awareness of pet mental health, leading to innovations in stress and behavior monitoring technologies. With these advancements, the North America pet wearables market is set to evolve significantly, catering to both functional needs and the emotional connection between pet owners and their companions.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Smart Camera to Dominate the Market – By Products

According to Ravi Bhandari, Research Head, 6wresearch, The smart camera segment is also growing, although at a slower pace compared to smart collars. These devices offer pet owners the ability to monitor their pets remotely, with features such as live streaming, two-way communication, and motion detection.

Gps to dominate the market – By Technology

GPS technology is the leading technology in the North American pet wearables market. Devices with GPS functionality provide real-time location tracking for pets, offering pet owners peace of mind in case their pets get lost or wander off.

Identification and tracking application segment to dominate the market – By Application

The identification and tracking application segment is seeing the fastest growth in the North American pet wearables market. Pet owners are increasingly concerned with ensuring their pets' safety, leading to a high demand for wearables equipped with GPS and RFID capabilities.

United States to dominate the market By countries

United States dominates the pet wearables market and is expected to maintain a leading position throughout the forecast period. The high pet ownership rate, combined with a growing focus on pet safety and wellness, has driven the adoption of advanced pet care technologies.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• North America Pet Wearables Market Overview
• North America Pet Wearables Market Outlook
• North America Pet Wearables Market Forecast
• Historical Data of North America Pet Wearables Revenues and Volumes for the Period 2021-2031
• North America Pet Wearables Market Size and Forecast of Revenues and Volumes, Until 2031
• Historical Data of North America Pet Wearables Market Revenues and Volumes, By-Products, for the Period 2021-2031
• Market Size & Forecast of North America Pet Wearables Market Revenues and Volumes, By-Products, Until 2031
• Historical Data of North America Pet Wearables Market Revenues and Volumes, By Technology, for the Period 2021-2031
• Market Size & Forecast of North America Pet Wearables Market Revenues and Volumes, By Technology, Until 2031
• Historical Data of North America Pet Wearables Market Revenues and Volumes, By Applications, for the Period 2021-2031
• Market Size & Forecast of North America Pet Wearables Market Revenues and Volumes, By Applications, Until 2031
• Historical Data of The United States Pet Wearables Market Revenues and Volumes, for the Period 2021-2031
• Market Size & Forecast of The United States Pet Wearables Market Revenues and Volumes, Until 2031
• Historical Data of Canada Pet Wearables Market Revenues and Volumes, for the Period 2021-2031
• Market Size & Forecast of Canada Pet Wearables Market Revenues and Volumes, Until 2031
• Historical Data of Rest of North America Pet Wearables Market Revenues and Volumes, for the Period 2021-2031
• Market Size & Forecast of Rest of North America Pet Wearables Market Revenues and Volumes, Until 2031
• Market Drivers and Restraints
• North America Pet Wearables Market Price Trends
• North America Pet Wearables Market Trends and Industry Life Cycle
• North America Pet Wearables Market Share, By Regions
• North America Pet Wearables Market Share, By Players
• North America Pet Wearables Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Covered

The report provides a detailed analysis of the following market segments

By-Products

• Smart Collar
• Smart Camera
• Smart Harness and Vest
• Tags

By Technology

• GPS
• RFID
• Sensors

By Applications

• Identification and Tracking
• Monitoring and Control
• Medical Diagnosis and Treatment
• Facilitation, Safety and Security

By Countries

• United States
• Canada
• Rest of North America