Beer Market (2024-2030) | Companies, Share, Growth, Industry, Value, Trends, Forecast, Size, Revenue, Analysis & Outlook

Beer Market Highlights

Report Name	Beer Market
Report Category / Coverage	Global
Forecast Period	2024-2030
CAGR	5.1%
Market Size	USD 840 billion by 2030
Growing Sector	Craft beer

Topics Covered in the Beer Market Report

Beer Market report thoroughly covers the by category, by type, by packaging, by production, and by region. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Beer Market Size Analysis

The Beer Market has been experiencing significant growth over the past few years. As of 2024, the global market is valued at approximately $635 billion. Further, the Global Market is projected to expand at a CAGR of 5.1% from 2024 to 2030. Additionally, by 2030, the market size is expected to reach around $840 billion.

Beer Market Synopsis

The beer market has witnessed significant growth over the past few years, driven by shifting consumer preferences and a rise in social drinking cultures. Craft beer, in particular, has seen a surge in popularity, with consumers increasingly seeking unique flavors and experiences offered by small and independent breweries. Additionally, there is a growing trend towards premium and imported beers, reflecting a demand for quality and variety. The introduction of innovative brewing techniques and sustainable production practices is further enhancing market appeal. However, the industry faces challenges, such as fluctuating raw material prices and stringent regulations regarding alcohol consumption.

According to 6Wresearch, the Beer Market revenue is expected to reach at a significant CAGR of 5.1% during the forecast period 2024-2030. The beer market is primarily driven by evolving consumer preferences and a growing inclination towards craft beers. This trend is fueled by a rise in demand for unique flavors and premium products, particularly among younger demographics who are seeking diverse drinking experiences. In recent years, the increased focus on health consciousness has also prompted breweries to develop low-alcohol and non-alcoholic beer options, widening the market appeal. Additionally, the expansion of e-commerce and direct-to-consumer sales channels has significantly enhanced the accessibility of a wide range of beer products.

Regulatory pressures, including taxation and advertising restrictions, can impact the profitability of beer manufacturers. Moreover, the industry is witnessing growing competition from alternative alcoholic beverages, such as ready-to-drink cocktails and spirits, which can potentially divert consumption away from traditional beer offerings. Environmental concerns over packaging waste, particularly with single-use cans and bottles, are pushing companies to adopt more sustainable practices, which can involve additional costs and logistical complexities.

Beer Market Trends

• Health-Conscious Brews – There's a rising demand for low-alcohol and low-calorie beers, reflecting a broader consumer inclination towards healthier lifestyle choices. Breweries are responding by innovating with ingredients and brewing processes to meet these preferences.
• Sustainability Practices – Environmental consciousness is influencing the beer industry, with many breweries adopting sustainable practices such as water conservation, recycling, and sourcing ingredients locally to reduce their carbon footprint.
• Emerging Markets - Growth in emerging beer markets is notable, with increased urbanization and disposable income driving demand in countries across Asia and Africa. This expansion offers opportunities for both multinational corporations and local breweries to grow.

Investment Opportunities in the Beer Market

• Online Sales and Delivery Services – The shift toward e-commerce has opened new avenues for beer distribution. Investing in digital platforms or logistics that focus on online beer sales and delivery can tap into this expanding market.
• Collaborations and Partnerships – Many breweries are collaborating with other businesses or partnering with brands from different industries to create unique products and reach new markets. Investing in these collaborations can lead to innovative offerings and expand a brand's customer base.
• Non-Alcoholic Beer Surge - There is a rising demand for non-alcoholic beers, driven by health-conscious consumers and increased awareness of moderation. This segment presents a lucrative opportunity for investment as brands innovate to provide flavourful, low-alcohol options.

Leading Players of the Beer Market

Anheuser-Busch InBev stands at the forefront, renowned for its extensive portfolio of popular brands like Budweiser, Corona, and Stella Artois. Following closely is Heineken N.V., a Dutch brewing company with a global presence and a diverse range of products, including Heineken, Amstel, and Tiger Beer. Carlsberg Group is another prominent contender, offering well-known brands such as Carlsberg, Tuborg, and Kroonenberg. Additionally, China Resources Snow Breweries, with its Snow Beer, boasts one of the largest customer bases in the world. These companies continually adapt to consumer trends and preferences, investing in innovation and sustainability to maintain their leading positions in the ever-evolving beer market.

Government Regulations Introduced in the Beer Market

The beer market has seen a variety of government regulations introduced over the years, aimed at ensuring consumer safety and maintaining fair trade practices. One significant area of regulation is the control of alcohol content, where governments set strict limits on the maximum alcohol by volume (ABV) allowed in different beer categories. Additionally, labeling requirements have been enforced to ensure transparency, mandating that breweries disclose ingredients, nutritional information, and origin on their packaging. To minimize underage drinking, stringent age verification protocols are required for both in-person and online sales. Environmental regulations also play a role, as breweries are encouraged or required to implement sustainable practices, such as reducing water usage and managing waste.

Future Insights of the Beer Market

The future of the beer market is poised to undergo significant transformations driven by changing consumer preferences and innovative brewing practices. Craft beer is expected to maintain its momentum, with consumers increasingly seeking authentic and locally-brewed options, which emphasize unique flavors and artisanal techniques. Sustainability will become a pivotal aspect, as breweries adopt eco-friendly practices and sustainable packaging to cater to environmentally conscious consumers. Moreover, the rise in health consciousness will likely propel the growth of non-alcoholic and low-alcohol beer segments, as more individuals prioritize wellness. Technological advancements will further disrupt the market, enabling enhanced brewing processes and more personalized beer experiences.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Lager to Dominate the Market - By type

According to Parth, Senior Research Analyst, 6wresearch, Lager holds a prominent position in the beer market, recognized for its versatility, refreshingly crisp taste, and widespread appeal. Originating in Central Europe, this category of beer is defined by its fermentation process, which involves fermenting at low temperatures with bottom-fermenting yeast. This technique results in a clean and smooth flavors profile, often characterized by light to medium body and a range of color variations from pale straw to dark amber. The lager market encompasses a wide variety of styles, including Pilsners, Dunkels, and Märzens, each offering unique characteristics to suit different palates.

Premium to dominate the market - By category

The premium category in the beer market has been gaining significant traction as consumers increasingly seek high-quality and unique drinking experiences. This segment typically features craft beers, specialty brews, and imports that offer distinctive flavors, ingredients, and brewing techniques. Premium beers often command higher price points, reflecting their superior ingredients and meticulous craftsmanship. Consumers in this category are generally more discerning, valuing taste and brand reputation over volume consumption. As a result, breweries are innovating to create new flavors, seasonal offerings, and collaborations to capture the attention of this growing market.

Glass to dominate the market – By packaging

Glass bottles have maintained their prominence in the beer market despite the rise of alternative packaging options. Their inherent qualities, such as excellent preservation of flavors, visual appeal, and recyclability, contribute to their sustained popularity among both brewers and consumers. Glass bottles provide an effective barrier to oxygen and light, two factors that can degrade beer quality. Additionally, they offer an ideal canvas for branding and marketing, allowing brewers to present a classic or premium image. While the evolution of eco-friendly packaging continues, glass bottles remain a symbol of tradition and quality in the beer industry.

Macro-brewery to dominate the market – By production

Macro-breweries play a significant role in the beer market, dominating with their large-scale production and extensive distribution networks. These breweries are capable of producing millions of barrels annually, leveraging economies of scale to offer competitive pricing. They often produce a wide variety of beer styles, though they are primarily known for consistent and highly approachable lagers. Due to their substantial marketing budgets, macro-breweries have a strong brand presence and are often household names. However, their dominance has faced challenges with the growing popularity of craft breweries, which are gaining consumer interest due to their focus on unique flavors and artisanal brewing methods.

APAC to dominate the market – By region

The APAC region, which includes countries like China, Japan, India, and Australia, has become a significant player in the global beer market. This region's diverse cultures and rapidly growing economies contribute to its expanding beer industry. With a shifting consumer preference towards premium and craft beers, many international breweries are investing in APAC markets, aiming to tap into the growing demand for unique and high-quality brews. Moreover, the burgeoning middle class and the influence of western drinking trends have further propelled the market's growth.

Key Highlights of the Report:

• 10 Years of Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year: 2023
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.