Market Forecast by Countries (United States, Canada), By Type (Lager, Ale, Stout & Porter, Malt, Others), By Category (Popular Price, Premium, Super Premium), By By Packaging (Glass, PET Bottle, Metal Can, Others), By By Production (Macro-brewery, Micro-brewery, Craft Brewery, Others) And Competitive Landscape
Product Code: ETC059885 | Publication Date: May 2021 | Updated Date: Dec 2024 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Beer Market |
Forecast Period | 2025-2031 |
Forecast Size | USD 1.4 billion by 2031 |
CAGR | 4.7% |
Growing Sector | Beverages |
North America Beer Market report thoroughly covers the y Countries, Type, Category, Packaging and Production. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The North America Beer Market Size was valued at approximately USD 120 billion in 2025 and is projected to reach USD 160 billion by 2031, growing at a CAGR of 4.7% over the forecast period. The market's growth is supported by evolving consumer preferences for craft beer, premium brands, and flavored varieties. Rising disposable incomes, innovative marketing strategies, and the region's rich beer culture further contribute to market expansion. Key markets such as the United States dominate consumption, while trends like sustainability and low-alcohol options are reshaping the industry.
The beer market in North America is a vibrant, constantly changing sector, propelled by a thriving consumer base and a rich cultural legacy. Craft brewers have proliferated in the area, providing a broad variety of distinctive and tasty brews to suit a wide range of consumer tastes. The market is distinguished by the existence of both well-known international behemoths and creative regional breweries, which promotes healthy competition and propels ongoing innovation.
According to 6Wresearch, the North America Beer Market is anticipated to grow at a CAGR of 4.7% during the forecast period 2025-2031. A number of important elements that represent changing consumer preferences and industry advancements are the main drivers of North America Beer Market growth. One important factor is the growing appeal of craft beer, which has a wider variety of flavors and is of higher quality. People are choosing locally brewed and distinctive beer over mass-produced varieties. Alongside this, there is an increasing desire for healthier beer substitutes that appeal to the health-conscious market, such as low-calorie, low-alcohol, and non-alcoholic beers. The market is also being shaped by the premiumization trend, in which customers choose more expensive, specialized brews.
Despite its expansion and development, the beer market in North America still faces a number of obstacles. Increased competition is one of the biggest challenges, particularly in light of the growth of craft breweries and the growing selection of alternative alcoholic beverages including wine, spirits, and hard seltzers. Because of this, the industry is fragmented and established beer brands are finding it difficult to stay dominant. Younger consumers are choosing healthier options like low-calorie, low-alcohol, or non-alcoholic beers, which frequently have a smaller market share than mainstream beer products. This presents another issue.
The beer market in North America is experiencing a number of significant shifts that are a reflection of changing consumer tastes and business advancements. As customers look for distinctive, premium, and locally brewed options, craft beer continues to rule the market. Styles include IPAs, sours, and barrel-aged beers. In line with general wellness trends, there is also an increasing trend toward health-conscious choices, as more consumers choose low-calorie, low-alcohol, and non-alcoholic beers. In order to reach a larger market, beer firms have been forced to expand their product lines in response to the popularity of hard seltzers and other alcoholic beverages. With breweries implementing eco-friendly techniques including cutting carbon emissions, conserving water, and utilizing recyclable packaging, sustainability has gained a lot of attention.
The changing tastes of consumers and market trends in the beer sector in North America provide a number of exciting investment options. One of the most prominent sectors is the craft beer and microbrewery market, which is expanding quickly as a result of consumers' growing desire for distinctive, premium beers. In addition to taking advantage of beer tourism and other hospitality endeavors, investors can look at chances to fund up-and-coming microbreweries or purchase well-known craft brands. Another significant possibility is the rising desire for healthier choices, such as non-alcoholic, low-calorie, and low-alcohol beers, which appeal to a more health-conscious range of consumers.
A number of prominent companies, from multinational behemoths to significant artisan breweries, control the North America beer market. One of the biggest beer corporations in the world, Anheuser-Busch InBev (AB InBev), commands a sizeable portion of the market thanks to popular brands including Corona, Michelob Ultra, Budweiser, and Bud Light. Another significant player is Molson Coors Beverage Company, which has well-known brands like Coors Light, Miller Lite, and Leinenkugel's. It is also diversifying its product line by adding craft beer and hard seltzer. Heineken USA, a major rival in the area, is the owner of well-known brands such Dos Equis, Amstel Light, and Heineken.
A number of prominent companies, from multinational behemoths to significant artisan breweries, control the North America beer market. One of the biggest beer corporations in the world, Anheuser-Busch InBev (AB InBev), commands a sizeable portion of the market thanks to popular brands including Corona, Michelob Ultra, Budweiser, and Bud Light. Another significant player is Molson Coors Beverage Company, which has well-known brands like Coors Light, Miller Lite, and Leinenkugel's. It is also diversifying its product line by adding craft beer and hard seltzer. Heineken USA, a major rival in the area, is the owner of well-known brands such Dos Equis, Amstel Light, and Heineken.
With a number of significant trends and advancements anticipated to influence its expansion and development, the North American beer market appears to have a bright future. The rise of craft beer, which is predicted to continue to increase rapidly as more customers choose distinctive, premium, and locally sourced brews, is one of the most noteworthy aspects. New flavors, styles, and inventive brewing methods are likely to appear as craft beer's appeal grows, opening doors for both newcomers and long-standing market participants. The health-conscious movement will also have a big impact on how things develop in the future. Demand for low-calorie, low-alcohol, and non-alcoholic beers is predicted to increase as consumers continue to place a higher priority on wellness and businesses provide healthier substitutes for conventional beer.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ashutosh, Senior Research Analyst, 6Wresearch, United States is anticipated to dominate the North American beer market because of its larger customer base, thriving craft beer sector, and rising demand for high-end and cutting-edge beer options.
E-Commerce is poised to lead the party supplies market. With the ever-increasing popularity of online shopping and the convenience it offers, more and more consumers are turning to e-commerce platforms to fulfill their party supply needs.
The Market report includes the following segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 North America Beer Market Overview |
3.1 North America Regional Macro Economic Indicators |
3.2 North America Beer Market Revenues & Volume, 2021 & 2031F |
3.3 North America Beer Market - Industry Life Cycle |
3.4 North America Beer Market - Porter's Five Forces |
3.5 North America Beer Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 North America Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 North America Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 North America Beer Market Revenues & Volume Share, By By Packaging, 2021 & 2031F |
3.9 North America Beer Market Revenues & Volume Share, By By Production, 2021 & 2031F |
4 North America Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 North America Beer Market Trends |
6 North America Beer Market, 2021 - 2031 |
6.1 North America Beer Market, Revenues & Volume, By Type, 2021 - 2031 |
6.2 North America Beer Market, Revenues & Volume, By Category, 2021 - 2031 |
6.3 North America Beer Market, Revenues & Volume, By By Packaging, 2021 - 2031 |
6.4 North America Beer Market, Revenues & Volume, By By Production, 2021 - 2031 |
7 North America Beer Market, 2021 - 2031 |
7.1 North America Beer Market, Revenues & Volume, By Type, 2021 - 2031 |
7.2 North America Beer Market, Revenues & Volume, By Category, 2021 - 2031 |
7.3 North America Beer Market, Revenues & Volume, By By Packaging, 2021 - 2031 |
7.4 North America Beer Market, Revenues & Volume, By By Production, 2021 - 2031 |
8 United States Beer Market, 2021 - 2031 |
8.1 United States Beer Market, Revenues & Volume, By Type, 2021 - 2031 |
8.2 United States Beer Market, Revenues & Volume, By Category, 2021 - 2031 |
8.3 United States Beer Market, Revenues & Volume, By By Packaging, 2021 - 2031 |
8.4 United States Beer Market, Revenues & Volume, By By Production, 2021 - 2031 |
9 Canada Beer Market, 2021 - 2031 |
9.1 Canada Beer Market, Revenues & Volume, By Type, 2021 - 2031 |
9.2 Canada Beer Market, Revenues & Volume, By Category, 2021 - 2031 |
9.3 Canada Beer Market, Revenues & Volume, By By Packaging, 2021 - 2031 |
9.4 Canada Beer Market, Revenues & Volume, By By Production, 2021 - 2031 |
10 North America Beer Market Key Performance Indicators |
11 North America Beer Market - Opportunity Assessment |
11.1 North America Beer Market Opportunity Assessment, By Countries, 2021 & 2031F |
11.2 North America Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
11.3 North America Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
11.4 North America Beer Market Opportunity Assessment, By By Packaging, 2021 & 2031F |
11.5 North America Beer Market Opportunity Assessment, By By Production, 2021 & 2031F |
12 North America Beer Market - Competitive Landscape |
12.1 North America Beer Market Revenue Share, By Companies, 2024 |
12.2 North America Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
13 Company Profiles |
14 Recommendations |
15 Disclaimer |