India Lingerie Market (2025-2031) | Companies, Growth, Forecast, Outlook, Size, Value, Revenue, Share, Trends, Analysis & Industry

Topics Covered in the India Lingerie Market Report

India Lingerie Market report thoroughly covers the market By Type, and By Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

India Lingerie Market Synopsis

The Indian lingerie market is expected to experience significant growth from 2025 to 2031. This growth can be attributed to various factors such as increasing disposable income, changing societal norms, and growing fashion consciousness among Indian women.

According to 6Wresearch, the India Lingerie Market Size is expected to reach a significant CAGR of 7% during the forecast period 2025-2031. One of the major drivers of this growth is the rise in disposable income among Indian households. With a growing economy and an increase in job opportunities, more and more Indians are joining the middle-class segment, which has led to increased spending on lifestyle products such as lingerie. This rise in disposable income has also enabled Indian women to become more financially independent, giving them the freedom to make their own purchasing decisions when it comes to lingerie. Additionally, there has been a significant shift in societal norms and attitudes towards lingerie. With increasing globalization and exposure to Western cultures, Indian society is becoming more accepting of lingerie as a form of fashion and self-expression. Lingerie is no longer seen as a taboo topic or something to be hidden away, but rather as an important part of a woman's wardrobe.

However, the market also faces challenges such as the cultural stigma and taboos associated with discussing or purchasing lingerie in public settings, which often discourages consumers from exploring diverse product options. Additionally, a lack of widespread awareness about premium lingerie brands and their benefits limits demand in smaller cities and rural regions. High import costs and limited local production of luxury lingerie also result in higher prices, making these products less accessible to price-sensitive consumers. Furthermore, the fragmented retail market and the prevalence of unorganized players pose challenges in ensuring consistent product quality and availability across the country.

India Lingerie Market Trends

The Lingerie Market in India is evolving at a rapid pace, highlighting the changing preferences of modern consumers. There is a growing demand for comfortable, functional, and aesthetically appealing lingerie options, especially among younger demographics. Online retail platforms have emerged as a vital channel for lingerie shopping, offering convenience and variety. Sustainable and eco-friendly lingerie is also gaining popularity, aligning with global trends towards ethical consumption. Innovations such as seamless fabrics, inclusive sizing, and adaptive lingerie designs for different body types reflect how the market is adapting to consumer needs.

Investment Opportunities in the India Lingerie Market

Opportunities abound for investors looking to capitalize on the thriving lingerie market. India Lingerie Market Growth is propelled by an increasing number of working women, widespread access to high-speed internet, and the burgeoning e-commerce sector. Startups specializing in lingerie subscriptions and curated collections are drawing significant attention. Investments in technology, such as inventory analytics and AI for personalized shopping experiences, are reshaping business strategies. Additionally, tier-2 and tier-3 cities hold immense untapped potential for companies aiming to expand their reach.

Leading Players in the India Lingerie Market

A range of domestic and international brands dominates the market, contributing to India Lingerie Market Share. Prominent players such as Zivame, Clovia, Enamor, and Jockey have successfully tapped into the growing demand for stylish, comfortable, and affordable lingerie. These companies focus on branding, marketing, and innovation to meet the expectations of the Indian audience. Partnerships with influencers and targeted digital campaigns have become integral to their success.

Government Regulations

Government policies and regulations play an essential role in shaping the India lingerie market. Import regulations, tax structures such as GST, and local manufacturing incentives significantly impact the economics of the market. Efforts to promote "Make in India" initiatives are encouraging domestic production and reducing reliance on imports. Furthermore, consumer protection laws ensure quality standards and safety compliance for lingerie products, instilling trust among buyers. The government's focus on women empowerment and creating a conducive environment for small and medium enterprises also provides opportunities for homegrown lingerie brands to flourish. 

Future Insights of the India Lingerie Market

The future of the India Lingerie Industry looks promising, with strong indicators of sustained growth. As consumers become more discerning and fashion-conscious, there is immense potential for new players to enter the market. With technological advancements and changing consumer preferences, businesses can adapt to create better products and experiences. Government policies are supportive of domestic production and provide a level playing field for both local and international players. Looking ahead, the industry will continue to evolve, offering exciting prospects for investors and consumers alike.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

Brassiere to Dominate the Market- By Type

According to Ravi Bhandari, Research Head, 6Wresearch, Brassiere dominates the market with a significant share due to its widespread usage as an essential undergarment for women.

Speciality Stores to Dominate the Market- By Distribution Channel

Specialty stores also hold a significant share in the market as they offer personalized services such as bra fitting and consultation. They cater to specific needs and preferences of customers, leading to customer loyalty and retention.

Key Attractiveness of the Report

• 10 Years of Market Number
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• India Lingerie Market Outlook
• Market Size of India Lingerie Market, 2024
• Forecast of India Lingerie Market, 2031
• Historical Data and Forecast of India Lingerie Revenues & Volume for the Period 2025 - 2031
• India Lingerie Market Trend Evolution
• India Lingerie Market Drivers and Challenges
• India Lingerie Price Trends
• India Lingerie Porter's Five Forces
• India Lingerie Industry Life Cycle
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Type for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Brassiere for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Knickers for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Shape Wear for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Others for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Distribution Channel for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Specialty Stores for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2025 - 2031
• Historical Data and Forecast of India Lingerie Market Revenues & Volume By Online for the Period 2025 - 2031
• India Lingerie Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• India Lingerie Top Companies Market Share
• India Lingerie Competitive Benchmarking By Technical and Operational Parameters
• India Lingerie Company Profiles
• India Lingerie Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments

By Type

• Brassiere
• Knickers
• Shapewear
• Others

By Distribution Channel

• Specialty Stores
• Multi Brands Stores
• Onlinea