Product Code: ETC042380 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Saudi Arabia Lingerie market currently, in 2023, has witnessed an HHI of 5378, Which has increased slightly as compared to the HHI of 3921 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Saudi Arabia is one of the biggest lingerie markets in the Middle East. Saudi women are increasingly becoming more conscious about their appearance and are willing to spend on trendy, fashionable lingerie items that make them look good. With increasing awareness about body image, lingerie has become an integral part of the wardrobe for many Saudi Arabia women. The market for lingerie in Saudi Arabia is witnessing growth as a result of increasing consumer spending power and changing socio-economic dynamics in the country.
Increasing Discretionary Spending Power: The growing discretionary spending power among consumers in Saudi Arabia is one of the key drivers for growth in the country??s lingerie market. Consumers have greater disposable incomes, which enables them to buy luxury or even branded products from leading brands such as Victoria`s Secret, La Perla etc., thus driving up demand for these products within this sector. Growing Awareness About Body Image Among Women In Saudi Arabia: Another major driver behind increased demand for lingerie items is rising awareness amongst young women about body image and self-confidence due to social media influence and celebrity culture; they want to feel more attractive and confident by wearing quality undergarments that fit well with their outfits regardless of occasion or dress code.
Social Taboos Around Lingerie Shopping In Public Places: Despite growing demand for high quality fashion items such as designer bras or panties, there still exists some cultural taboos related to shopping publicly or buying it online due to conservative Islamic values prevalent among locals who view it as something inappropriate; hence customers tend not purchase from public stores or websites even though prices may be lower than specialized outlets. This stigma surrounding purchasing intimate apparel presents a challenge towards gaining traction among potential buyers within the country.
The lingerie market in Saudi Arabia has been severely impacted by the COVID-19 pandemic. The country is facing a severe economic downturn due to a steep decline in oil prices and reduced spending from customers, especially on nonessential items such as lingerie. Demand for luxury products such as designer lingerie has also declined significantly. This has caused many local businesses selling lingerie to shut down or reduce their operations drastically, leading to job losses and further reduction of consumer disposable incomes.
Some of the key players operating in the Saudi Arabia lingerie market include Victoria??s Secret, Triumph International, La Perla Group, Etam Lingerie SA, Wacoal Corp., Jockey International Inc., American Eagle Outfitters Inc., Marks & Spencer PLC (M&S), Hanesbrands Inc., PVH Corp., Chantelle SAS, Intimissimi SPA and ASOS Plc. These companies are focusing on product innovation with new designs and colors to attract more consumers into buying their products amid the increasing competition within this sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Lingerie Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Lingerie Market Revenues & Volume, 2020 & 2030F |
3.3 Saudi Arabia Lingerie Market - Industry Life Cycle |
3.4 Saudi Arabia Lingerie Market - Porter's Five Forces |
3.5 Saudi Arabia Lingerie Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Saudi Arabia Lingerie Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 Saudi Arabia Lingerie Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Lingerie Market Trends |
6 Saudi Arabia Lingerie Market, By Types |
6.1 Saudi Arabia Lingerie Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Lingerie Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Saudi Arabia Lingerie Market Revenues & Volume, By Brassiere, 2020-2030F |
6.1.4 Saudi Arabia Lingerie Market Revenues & Volume, By Knickers, 2020-2030F |
6.1.5 Saudi Arabia Lingerie Market Revenues & Volume, By Shape Wear, 2020-2030F |
6.1.6 Saudi Arabia Lingerie Market Revenues & Volume, By Others, 2020-2030F |
6.2 Saudi Arabia Lingerie Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Lingerie Market Revenues & Volume, By Specialty Stores, 2020-2030F |
6.2.3 Saudi Arabia Lingerie Market Revenues & Volume, By Multi Brands Stores, 2020-2030F |
6.2.4 Saudi Arabia Lingerie Market Revenues & Volume, By Online, 2020-2030F |
7 Saudi Arabia Lingerie Market Import-Export Trade Statistics |
7.1 Saudi Arabia Lingerie Market Export to Major Countries |
7.2 Saudi Arabia Lingerie Market Imports from Major Countries |
8 Saudi Arabia Lingerie Market Key Performance Indicators |
9 Saudi Arabia Lingerie Market - Opportunity Assessment |
9.1 Saudi Arabia Lingerie Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Saudi Arabia Lingerie Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 Saudi Arabia Lingerie Market - Competitive Landscape |
10.1 Saudi Arabia Lingerie Market Revenue Share, By Companies, 2023 |
10.2 Saudi Arabia Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |