Kenya Laundry Care Products Market (2020-2026) | Revenue, Analysis, Growth, Share, Size, Outlook, Value, Industry, COVID-19 IMPACT, Trends, Companies & Forecast
Market Forecast By Product Type (Detergent, Fabric Softener, Bleach, Speciality Products), By Product Form Type (Bar/Cake, Powder, Liquid), By Distribution Channel (Online, Offline) And Competitive Landscape
| Product Code: ETC006130 | Publication Date: Jun 2023 | Updated Date: Apr 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Kenya Laundry Care Products Market Size Growth Rate
The Kenya Laundry Care Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 14.19% in 2025, the market peaks at 14.92% in 2026, and settles at 3.51% by 2029.
Laundry Care Products Market: Kenya vs Top 5 Major Economies in 2027 (Africa)
In the Africa region, the Laundry Care Products market in Kenya is projected to expand at a high growth rate of 13.85% by 2027. The largest economy is Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.
Kenya Laundry Care Products Market Synopsis
The majority of consumers in Kenya still use traditional cleaning methods such as hand washing with soap bars or detergents, but there has been an increasing trend towards using more advanced products such as machine wash liquids, fabric conditioners, whitening agents, bleach tablets/powder and stain removers. The lower price points for these products have made them increasingly popular among low-income households
Major players operating in the Kenyan market include Unilever East Africa Limited, Procter & Gamble Ltd., Reckitt Benckiser Group Plc., Sara Lee Corporation Ltd., Henkel AG & Co. KGaA and Church & Dwight Co., Inc.. These companies account for roughly 80% of total sales in the Kenyan laundry care market; however competition from smaller local manufacturers is also intensifying due to their competitive pricing strategies
Key Highlights of the Report:
- Kenya Laundry Care Products Market Outlook
- Market Size of Kenya Laundry Care Products Market, 2019
- Forecast of Kenya Laundry Care Products Market, 2026
- Historical Data and Forecast of Kenya Laundry Care Products Revenues & Volume for the Period 2016 - 2026
- Kenya Laundry Care Products Market Trend Evolution
- Kenya Laundry Care Products Market Drivers and Challenges
- Kenya Laundry Care Products Price Trends
- Kenya Laundry Care Products Porter's Five Forces
- Kenya Laundry Care Products Industry Life Cycle
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Product Type for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Detergent for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Fabric Softener for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Bleach for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Speciality Products for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Product Form Type for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Bar/Cake for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Powder for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Liquid for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Online for the Period 2016 - 2026
- Historical Data and Forecast of Kenya Laundry Care Products Market Revenues & Volume By Offline for the Period 2016 - 2026
- Kenya Laundry Care Products Import Export Trade Statistics
- Market Opportunity Assessment By Product Type
- Market Opportunity Assessment By Product Form Type
- Market Opportunity Assessment By Distribution Channel
- Kenya Laundry Care Products Top Companies Market Share
- Kenya Laundry Care Products Competitive Benchmarking By Technical and Operational Parameters
- Kenya Laundry Care Products Company Profiles
- Kenya Laundry Care Products Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Laundry Care Products Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Laundry Care Products Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Laundry Care Products Market - Industry Life Cycle |
3.4 Kenya Laundry Care Products Market - Porter's Five Forces |
3.5 Kenya Laundry Care Products Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Kenya Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2019 & 2026F |
3.8 Kenya Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Kenya Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Laundry Care Products Market Trends |
6 Kenya Laundry Care Products Market, By Types |
6.1 Kenya Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Laundry Care Products Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Kenya Laundry Care Products Market Revenues & Volume, By Detergent, 2016 - 2026F |
6.1.4 Kenya Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2016 - 2026F |
6.1.5 Kenya Laundry Care Products Market Revenues & Volume, By Bleach, 2016 - 2026F |
6.1.6 Kenya Laundry Care Products Market Revenues & Volume, By Speciality Products, 2016 - 2026F |
6.2 Kenya Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2016 - 2026F |
6.2.3 Kenya Laundry Care Products Market Revenues & Volume, By Powder, 2016 - 2026F |
6.2.4 Kenya Laundry Care Products Market Revenues & Volume, By Liquid, 2016 - 2026F |
6.4 Kenya Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kenya Laundry Care Products Market Revenues & Volume, By Online, 2016 - 2026F |
6.4.3 Kenya Laundry Care Products Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Kenya Laundry Care Products Market Import-Export Trade Statistics |
7.1 Kenya Laundry Care Products Market Export to Major Countries |
7.2 Kenya Laundry Care Products Market Imports from Major Countries |
8 Kenya Laundry Care Products Market Key Performance Indicators |
9 Kenya Laundry Care Products Market - Opportunity Assessment |
9.1 Kenya Laundry Care Products Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Kenya Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2019 & 2026F |
9.4 Kenya Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Kenya Laundry Care Products Market - Competitive Landscape |
10.1 Kenya Laundry Care Products Market Revenue Share, By Companies, 2019 |
10.2 Kenya Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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