Product Code: ETC006082 | Publication Date: Jun 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Brazil Laundry Care Products market currently, in 2023, has witnessed an HHI of 1666, Which has increased slightly as compared to the HHI of 1437 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The laundry care products market in Brazil is growing steadily, driven by rising consumer demand for convenience and improved product quality. The market is mainly segmented based on the type of product, with liquid detergents and fabric softeners leading the charge. Other categories include powder detergents, bleach/stain removers, dryer sheets, ironing aids, specialty products (such as odor eliminators) and others
Major players in the Brazilian laundry care products market are Unilever Brasil S/A , P&G do Brasil Ltda., Omo Quimica e Mineracao LTDA., Henkel do Brasil Produtos de Consumo LTDA., Reckitt Benckiser Ind?strias Qu?micas e Farmac?uticas SA , Lizee Fragr?ncias Especiais Ltda., Bioplast Industria E Comercio De Produtos Plastico Ltda. among others. These companies offer a wide range of innovative products to meet consumer needs and preferences in terms of price points and performance levels resulting in higher sales volume for their respective brands compared to competitors offerings. Product innovation has been one of the most important strategies adopted by industry players to maintain their competitive edge with new launches such as Tide Advanced Power Liquid Detergent from P&G or Soft Colors 4D fabric softener from Unilever gaining traction among consumers due to its superior performance features such as color protection technology & long-lasting freshness respectively
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brazil Laundry Care Products Market Overview |
3.1 Brazil Country Macro Economic Indicators |
3.2 Brazil Laundry Care Products Market Revenues & Volume, 2019 & 2026F |
3.3 Brazil Laundry Care Products Market - Industry Life Cycle |
3.4 Brazil Laundry Care Products Market - Porter's Five Forces |
3.5 Brazil Laundry Care Products Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Brazil Laundry Care Products Market Revenues & Volume Share, By Product Form Type, 2019 & 2026F |
3.8 Brazil Laundry Care Products Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Brazil Laundry Care Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Brazil Laundry Care Products Market Trends |
6 Brazil Laundry Care Products Market, By Types |
6.1 Brazil Laundry Care Products Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brazil Laundry Care Products Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Brazil Laundry Care Products Market Revenues & Volume, By Detergent, 2016 - 2026F |
6.1.4 Brazil Laundry Care Products Market Revenues & Volume, By Fabric Softener, 2016 - 2026F |
6.1.5 Brazil Laundry Care Products Market Revenues & Volume, By Bleach, 2016 - 2026F |
6.1.6 Brazil Laundry Care Products Market Revenues & Volume, By Speciality Products, 2016 - 2026F |
6.2 Brazil Laundry Care Products Market, By Product Form Type |
6.2.1 Overview and Analysis |
6.2.2 Brazil Laundry Care Products Market Revenues & Volume, By Bar/Cake, 2016 - 2026F |
6.2.3 Brazil Laundry Care Products Market Revenues & Volume, By Powder, 2016 - 2026F |
6.2.4 Brazil Laundry Care Products Market Revenues & Volume, By Liquid, 2016 - 2026F |
6.4 Brazil Laundry Care Products Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Brazil Laundry Care Products Market Revenues & Volume, By Online, 2016 - 2026F |
6.4.3 Brazil Laundry Care Products Market Revenues & Volume, By Offline, 2016 - 2026F |
7 Brazil Laundry Care Products Market Import-Export Trade Statistics |
7.1 Brazil Laundry Care Products Market Export to Major Countries |
7.2 Brazil Laundry Care Products Market Imports from Major Countries |
8 Brazil Laundry Care Products Market Key Performance Indicators |
9 Brazil Laundry Care Products Market - Opportunity Assessment |
9.1 Brazil Laundry Care Products Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Brazil Laundry Care Products Market Opportunity Assessment, By Product Form Type, 2019 & 2026F |
9.4 Brazil Laundry Care Products Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Brazil Laundry Care Products Market - Competitive Landscape |
10.1 Brazil Laundry Care Products Market Revenue Share, By Companies, 2019 |
10.2 Brazil Laundry Care Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |