Product Code: ETC029953 | Publication Date: Oct 2020 | Updated Date: Jun 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Morocco Potato Chips market currently, in 2023, has witnessed an HHI of 2269, Which has increased slightly as compared to the HHI of 1563 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The potato chips market in Morocco is expanding rapidly with increasing consumer preference for convenient and savory snack options. Potato chips are widely consumed as a snack and are available in various flavors and packaging sizes. The market is characterized by the presence of both local and international brands competing on taste, quality, and pricing. The growing trend of snacking and urbanization is driving the demand for potato chips in Morocco.
The Morocco potato chips market is driven by changing consumer lifestyles, increasing disposable incomes, and a growing preference for convenience foods. Potato chips are popular snacks and are widely consumed across various demographic segments in Morocco. Marketing innovations and the introduction of new flavors are also boosting market growth.
The potato chips market in Morocco faces challenges such as the high cost of raw materials, particularly imported potatoes, which affects profit margins for manufacturers. Additionally, fluctuations in potato prices due to seasonal variations impact production costs. Moreover, the competition from other snack categories and health concerns associated with fried snacks are challenges that the potato chips market must address.
The Morocco government has implemented policies to support the potato chips market, focusing on promoting local production and improving processing technologies. This includes incentives and subsidies for potato farmers and manufacturers of potato chips. The government also supports research and development in potato cultivation techniques and processing methods to enhance the quality and competitiveness of Morocco potato chips in the global market. Additionally, there are initiatives to promote healthy eating habits and reduce the environmental impact of potato chip production.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Morocco Potato Chips Market Overview |
3.1 Morocco Country Macro Economic Indicators |
3.2 Morocco Potato Chips Market Revenues & Volume, 2019 & 2026F |
3.3 Morocco Potato Chips Market - Industry Life Cycle |
3.4 Morocco Potato Chips Market - Porter's Five Forces |
3.5 Morocco Potato Chips Market Revenues & Volume Share, By Flavor, 2019 & 2026F |
3.6 Morocco Potato Chips Market Revenues & Volume Share, By Type, 2019 & 2026F |
3.7 Morocco Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Morocco Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Morocco Potato Chips Market Trends |
6 Morocco Potato Chips Market, By Types |
6.1 Morocco Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Morocco Potato Chips Market Revenues & Volume, By Flavor, 2016 - 2026F |
6.1.3 Morocco Potato Chips Market Revenues & Volume, By Plain/Salted, 2016 - 2026F |
6.1.4 Morocco Potato Chips Market Revenues & Volume, By Flavored, 2016 - 2026F |
6.2 Morocco Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Morocco Potato Chips Market Revenues & Volume, By Baked, 2016 - 2026F |
6.2.3 Morocco Potato Chips Market Revenues & Volume, By Fried, 2016 - 2026F |
6.3 Morocco Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Morocco Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2016 - 2026F |
6.3.3 Morocco Potato Chips Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.3.4 Morocco Potato Chips Market Revenues & Volume, By Specialist Stores, 2016 - 2026F |
6.3.5 Morocco Potato Chips Market Revenues & Volume, By Online Retail Stores, 2016 - 2026F |
6.3.6 Morocco Potato Chips Market Revenues & Volume, By Other, 2016 - 2026F |
7 Morocco Potato Chips Market Import-Export Trade Statistics |
7.1 Morocco Potato Chips Market Export to Major Countries |
7.2 Morocco Potato Chips Market Imports from Major Countries |
8 Morocco Potato Chips Market Key Performance Indicators |
9 Morocco Potato Chips Market - Opportunity Assessment |
9.1 Morocco Potato Chips Market Opportunity Assessment, By Flavor, 2019 & 2026F |
9.2 Morocco Potato Chips Market Opportunity Assessment, By Type, 2019 & 2026F |
9.3 Morocco Potato Chips Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Morocco Potato Chips Market - Competitive Landscape |
10.1 Morocco Potato Chips Market Revenue Share, By Companies, 2019 |
10.2 Morocco Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |