Market Forecast by Countries (United States, Canada), By Product Type (Votive, Container Candle, Pillars, Tapers, Others), By Wax (Paraffin, Soy Wax, Beeswax, Palm Wax, Others), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC059894 | Publication Date: May 2021 | Updated Date: Mar 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
Report Name | North America Candle Market |
Forecast period | 2025-2031 |
Market Size | USD 8 billion by 2031 |
CAGR | 5.7% |
Growing Sector | Aromatherapy |
North America Candle Market report thoroughly covers the market By Countries, By Product Type , By Wax and By Distribution Channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
North America Candle Market was valued at USD 4.5 billion and is expected to reach USD 8 billion , growing at a CAGR of around 5.7% from 2025-2031. The key factor driving the growth of the North America Candle Market is the increasing demand for candles for aromatherapy purposes. Aromatherapy has gained popularity in recent years as a natural way to promote relaxation, reduce stress, and improve overall well-being. As a result, there has been an increase in demand for scented candles with essential oils known for their therapeutic properties.
North America Candle Market has been experiencing a noticeable growth over the past few years, driven by an increasing demand for home décor and aroma therapeutic products among consumers. The market is witnessing a shift towards more sustainable and eco-friendly products, with a growing interest in candles made from natural waxes such as soy wax, beeswax, and palm wax.
According to 6Wresearch, the North America Candle Market size is expected to grow, reaching at a CAGR of 5.7% during the forecast period of 2025-2031. The growth of the market is propelled by an array of factors, including a rising consumer interest in home decor and an increasing demand for luxury candle products amidst the expanding middle-class population. This trend is further buoyed by a surge in aromatherapy popularity, with consumers seeking wellness and relaxation experiences within their homes. However, the market faces challenges such as high import duties on raw materials and fluctuations in wax prices, which can hamper profitability and production costs. Nevertheless, the advent of eco-friendly and sustainable products presents opportunities for the market. The growing awareness among consumers about environmental issues is driving demand for candles made from natural waxes like soy or beeswax, opening new avenues for market players. Furthermore, the expansion of e-commerce platforms in the region offers an excellent channel for manufacturers to reach a broader audience, mitigating traditional distribution challenges and tapping into the digital consumer base.
Apart from the rising popularity of aromatherapy and eco-friendly products, the North America candle market is also witnessing some novel trends. One such trend is the use of decorative candles as a home décor item. With consumers increasingly focusing on creating a unique and cozy ambiance in their homes, decorative candles have become a popular choice for interior decoration.
Another trend in the market is the use of alternative wax materials, such as coconut wax, which offers a clean and sustainable option for candle making. This has gained traction among environmentally conscious consumers who are looking for greener options.
In addition to this, there has been an increase in demand for customized and personalized candles, especially during special occasions like weddings or birthdays. This trend provides an opportunity for small-scale and niche players to cater to a specific target audience and offer unique products.
Moreover, with the rise of digitalization, there has been an emergence of online candle making workshops and tutorials, allowing consumers to create their own personalized candles at home. This trend not only adds a personal touch but also promotes DIY culture and sustainability.
The North America candle market presents several investment opportunities for both new and existing players. With the increasing demand for eco-friendly and sustainable products, investing in research and development to create innovative and environmentally conscious candles can be a lucrative opportunity.
Furthermore, expanding distribution channels through e-commerce platforms or collaborations with retail stores can help reach a wider consumer base. Collaborating with home décor brands or offering private label services can also be beneficial strategies for investors.
Moreover, with the rising trend of customization, investing in technology that enables personalized candle making can open up new market segments and cater to niche consumer preferences.
Some of the key players in the North America candle market include Yankee Candle Company, Colonial Candle, S.C. Johnson & Son Inc., Nest Fragrances LLC, and Village Candle. These players are focusing on expanding their product portfolios by introducing new scents and eco-friendly options to meet consumer demands. Additionally, collaborations and partnerships with home décor brands or retail stores are also a common growth strategy adopted by these companies.
The North America candle market is subject to various regulations and standards set by government bodies. For instance, the Consumer Product Safety Commission (CPSC) in the United States regulates labeling and packaging requirements for candles, ensuring safety measures are followed during production. In Canada, Health Canada's Cosmetic Regulations govern the ingredients used in scented candles to ensure they do not pose any health risks to consumers.
Moreover, with increasing concerns about environmental impact, governments are also implementing laws and policies to promote sustainability. For example, California has banned the use of lead wicks in candles due to their harmful effects on air quality.
The North America candle market is expected to continue its growth trajectory in the coming years, driven by factors such as increasing consumer interest in home décor and aromatherapy, rising environmental awareness, and innovative product offerings. The use of alternative wax materials and online distribution channels are also likely to contribute to the market's expansion.
Furthermore, with the ongoing COVID-19 pandemic, there has been a surge in demand for candles as people spend more time at home and seek relaxation and self-care options. This trend is expected to provide a boost to the market in the near future.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
The United States is expected to dominate the North America candle market, owing to its large population and high disposable income. The country also has a strong demand for home décor items and aromatherapy products, further contributing to the market's growth.
According to Dhaval, Research Manager, 6Wresearch, container candles are expected to dominate the North America candle market, as they offer versatility in design and can be easily customized with different scents and colors. They also have a longer burn time compared to other types of candles, making them a popular choice among consumers.
Paraffin wax is currently the dominant wax used in the North America candle market, owing to its affordability and availability. However, with the rising trend of eco-friendly and sustainable products, soy wax and beeswax are expected to gain traction in the coming years.
The online distribution channel is expected to witness significant growth in the coming years due to the increasing popularity of e-commerce platforms and digitalization. Online shopping offers convenience and a wider variety of products for consumers, which has led to its rapid adoption in recent years.
The report offers a comprehensive study of the subsequent market segments