North America Candle Market (2025-2031) | Trends, Share, Revenue, Size, Forecast, Growth, Companies, Outlook, Industry, Value & Analysis

Market Forecast by Countries (United States, Canada), By Product Type (Votive, Container Candle, Pillars, Tapers, Others), By Wax (Paraffin, Soy Wax, Beeswax, Palm Wax, Others), By Distribution Channel (Offline, Online) And Competitive Landscape

Product Code: ETC059894 Publication Date: May 2021 Updated Date: Mar 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 200 No. of Figures: 90 No. of Tables: 30

North America Candle Market Highlights

Report Name North America Candle Market
Forecast period 2025-2031
Market Size USD 8 billion by 2031
CAGR 5.7%
Growing Sector Aromatherapy

Topics Covered in the North America Candle Market Report

North America Candle Market report thoroughly covers the market By Countries, By Product Type , By Wax and By Distribution Channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

North America Candle Market Size Analysis

North America Candle Market was valued at USD 4.5 billion and is expected to reach USD 8 billion , growing at a CAGR of around 5.7% from 2025-2031. The key factor driving the growth of the North America Candle Market is the increasing demand for candles for aromatherapy purposes. Aromatherapy has gained popularity in recent years as a natural way to promote relaxation, reduce stress, and improve overall well-being. As a result, there has been an increase in demand for scented candles with essential oils known for their therapeutic properties.

North America Candle Market Synopsis

North America Candle Market has been experiencing a noticeable growth over the past few years, driven by an increasing demand for home décor and aroma therapeutic products among consumers. The market is witnessing a shift towards more sustainable and eco-friendly products, with a growing interest in candles made from natural waxes such as soy wax, beeswax, and palm wax.

According to 6Wresearch, the North America Candle Market size is expected to grow, reaching at a CAGR of 5.7% during the forecast period of 2025-2031. The growth of the market is propelled by an array of factors, including a rising consumer interest in home decor and an increasing demand for luxury candle products amidst the expanding middle-class population. This trend is further buoyed by a surge in aromatherapy popularity, with consumers seeking wellness and relaxation experiences within their homes. However, the market faces challenges such as high import duties on raw materials and fluctuations in wax prices, which can hamper profitability and production costs. Nevertheless, the advent of eco-friendly and sustainable products presents opportunities for the market. The growing awareness among consumers about environmental issues is driving demand for candles made from natural waxes like soy or beeswax, opening new avenues for market players. Furthermore, the expansion of e-commerce platforms in the region offers an excellent channel for manufacturers to reach a broader audience, mitigating traditional distribution challenges and tapping into the digital consumer base.

Candle Market in North America Novel Trends

Apart from the rising popularity of aromatherapy and eco-friendly products, the North America candle market is also witnessing some novel trends. One such trend is the use of decorative candles as a home décor item. With consumers increasingly focusing on creating a unique and cozy ambiance in their homes, decorative candles have become a popular choice for interior decoration.

Another trend in the market is the use of alternative wax materials, such as coconut wax, which offers a clean and sustainable option for candle making. This has gained traction among environmentally conscious consumers who are looking for greener options.

In addition to this, there has been an increase in demand for customized and personalized candles, especially during special occasions like weddings or birthdays. This trend provides an opportunity for small-scale and niche players to cater to a specific target audience and offer unique products.

Moreover, with the rise of digitalization, there has been an emergence of online candle making workshops and tutorials, allowing consumers to create their own personalized candles at home. This trend not only adds a personal touch but also promotes DIY culture and sustainability.

Investment Opportunities in North America Candle Industry

The North America candle market presents several investment opportunities for both new and existing players. With the increasing demand for eco-friendly and sustainable products, investing in research and development to create innovative and environmentally conscious candles can be a lucrative opportunity.

Furthermore, expanding distribution channels through e-commerce platforms or collaborations with retail stores can help reach a wider consumer base. Collaborating with home décor brands or offering private label services can also be beneficial strategies for investors.

Moreover, with the rising trend of customization, investing in technology that enables personalized candle making can open up new market segments and cater to niche consumer preferences.

Leading Players Expanding the North America Candle Market Share

Some of the key players in the North America candle market include Yankee Candle Company, Colonial Candle, S.C. Johnson & Son Inc., Nest Fragrances LLC, and Village Candle. These players are focusing on expanding their product portfolios by introducing new scents and eco-friendly options to meet consumer demands. Additionally, collaborations and partnerships with home décor brands or retail stores are also a common growth strategy adopted by these companies.

Government Regulations for Effective Market Performance

The North America candle market is subject to various regulations and standards set by government bodies. For instance, the Consumer Product Safety Commission (CPSC) in the United States regulates labeling and packaging requirements for candles, ensuring safety measures are followed during production. In Canada, Health Canada's Cosmetic Regulations govern the ingredients used in scented candles to ensure they do not pose any health risks to consumers.

Moreover, with increasing concerns about environmental impact, governments are also implementing laws and policies to promote sustainability. For example, California has banned the use of lead wicks in candles due to their harmful effects on air quality.

Future Insights of the North America Candle Market Growth

The North America candle market is expected to continue its growth trajectory in the coming years, driven by factors such as increasing consumer interest in home décor and aromatherapy, rising environmental awareness, and innovative product offerings. The use of alternative wax materials and online distribution channels are also likely to contribute to the market's expansion.

Furthermore, with the ongoing COVID-19 pandemic, there has been a surge in demand for candles as people spend more time at home and seek relaxation and self-care options. This trend is expected to provide a boost to the market in the near future.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

US to Dominate the Market - By Countries

The United States is expected to dominate the North America candle market, owing to its large population and high disposable income. The country also has a strong demand for home décor items and aromatherapy products, further contributing to the market's growth.

Container to Dominate the Market - By Product Type

According to Dhaval, Research Manager, 6Wresearch, container candles are expected to dominate the North America candle market, as they offer versatility in design and can be easily customized with different scents and colors. They also have a longer burn time compared to other types of candles, making them a popular choice among consumers.

Paraffin Wax to dominate the market - By Wax

Paraffin wax is currently the dominant wax used in the North America candle market, owing to its affordability and availability. However, with the rising trend of eco-friendly and sustainable products, soy wax and beeswax are expected to gain traction in the coming years.

Online channel to Dominate the Market - By Distribution Channel

The online distribution channel is expected to witness significant growth in the coming years due to the increasing popularity of e-commerce platforms and digitalization. Online shopping offers convenience and a wider variety of products for consumers, which has led to its rapid adoption in recent years.

Key Attractiveness of the Report

  • 10 Years of Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year 2024
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Factors Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • North America Candle Market Outlook
  • Market Size of North America Candle Market, 2024
  • Forecast of North America Candle Market, 2031
  • Historical Data and Forecast of North America Candle Revenues & Volume for the Period 2021- 2031
  • North America Candle Market Trend Evolution
  • North America Candle Market Drivers and Challenges
  • North America Candle Price Trends
  • North America Candle Porter's Five Forces
  • North America Candle Industry Life Cycle
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Product Type for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Votive for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Container Candle for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Pillars for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Tapers for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Product Type for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Votive for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Container Candle for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Pillars for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Tapers for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Product Type for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Votive for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Container Candle for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Pillars for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Tapers for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Wax for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Paraffin for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Soy Wax for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Beeswax for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Palm Wax for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Wax for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Paraffin for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Soy Wax for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Beeswax for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Palm Wax for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Wax for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Paraffin for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Soy Wax for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Beeswax for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Palm Wax for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Others for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Offline for the Period 2021- 2031
  • Historical Data and Forecast of North America Candle Market Revenues & Volume By Online for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Offline for the Period 2021- 2031
  • Historical Data and Forecast of United States Candle Market Revenues & Volume By Online for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Distribution Channel for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Offline for the Period 2021- 2031
  • Historical Data and Forecast of Canada Candle Market Revenues & Volume By Online for the Period 2021- 2031
  • North America Candle Market - Key Performance Indicators
  • North America Candle Market - Import Export Trade Statistics
  • North America Candle Market - Opportunity Assessment By Countries
  • North America Candle Market - Opportunity Assessment By Product Type
  • North America Candle Market - Opportunity Assessment By Wax
  • North America Candle Market - Opportunity Assessment By Distribution Channel
  • North America Candle Market - Top Companies Market Share
  • North America Candle Market - Top Companies Profiles
  • North America Candle Market - Comparison of Players in Technical and Operating Parameters
  • North America Candle Market - Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments

By Countries

  • United States
  • Canada

By Product Type

  • Votive
  • Container
  • Candle
  • Pillars
  • Tapers
  • Others

By Wax

  • Paraffin
  • Soy Wax
  • Beeswax
  • Palm Wax
  • Others

By Distribution Channel

  • Offline
  • Online
North America Candle Market (2025-2031): FAQs
The North America Candle Market is expected to witness significant growth during the forecast period, with a CAGR of 12.7% from 2025 to 2031.
The growth of the North America Candle Market can be attributed to factors such as increasing demand for home fragrance products, rising awareness about the benefits of using candles for aromatherapy and relaxation, and growing popularity of natural wax candles. Additionally, the trend of gifting scented candles is also contributing to the market growth.
One of the major challenges faced by the North America Candle Market is the increasing competition from alternative home fragrance products such as diffusers and sprays. Moreover, fluctuations in raw material prices, especially for natural waxes, can also pose a challenge for candle manufacturers.
The North America Candle Market is highly fragmented with a large number of players operating in the market. Some of the key players include Yankee Candle Company, Colonial Candle, S.C. Johnson & Son Inc., Blyth Inc., and Bath & Body Works LLC. These players hold significant market share and are constantly engaged in product innovation and expansion strategies to maintain their position in the market.
The increasing demand for eco-friendly and natural wax candles presents a significant opportunity for players in the North America Candle Market. Moreover, collaborations and partnerships with other companies to expand their distribution channels can also help players tap into new markets and increase their market share.
The United States is expected to dominate the North America Candle Market, accounting for the largest market share during the forecast period. This can be attributed to factors such as high disposable income and strong demand for luxury home fragrance products.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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