Product Code: ETC050239 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Saudi Arabia Air Freshener market currently, in 2023, has witnessed an HHI of 879, Which has increased slightly as compared to the HHI of 837 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Saudi Arabia air freshener market is anticipated to register a CAGR of 3.63% during the forecast period, 2025-2031. The major factor driving the growth of the market is increasing demand for home fragrances along with rising consumer awareness about health and hygiene. In addition, rising disposable incomes among consumers are expected to bolster the growth of this industry in the country over the forecast period as well.
A rise in consumer preference towards home decor has been observed globally which has led to an increased demand for air fresheners from residential customers as they serve as great room enhancers. Consumers have started opting for higher quality products due to their superior fragrance and long lasting effects and hence it can be said that consumer preferences play a crucial role in driving these markets forward. Rising Consumer Awareness About Health and Hygiene with an increase in population density across urban areas, there is also a growing need for improved sanitation standards among consumers leading to a surge in demand for various cleaning supplies including air fresheners. Moreover, these products help improve odor control within homes and offices by trapping bacteria present inside thus leading people towards healthier living spaces which further drives its sales up.
Limited availability of air fresheners in the Saudi Arabia market due to low levels of household penetration and Low consumer awareness about the benefits offered by air fresheners, leading to lower demand for air fresheners among consumers are some challenges hampering the market growth.
The Covid-19 pandemic has had significant impact on air freshener markets across Saudi Arabia with declines in production coupled with disruption to supply chains leading to limited availability of these products throughout 2025 & 2025 period so far. Consequently revenues have declined significantly during this time frame due to lack of purchasing power among most consumers while certain segments have managed to remain resilient. This is likely attributable towards increasing usage amongst segment paying attention towards hygiene & health safety protocols resulting from pandemic induced crisis situation . Additionally, strict restrictions on international trade movement has led several producers facing difficulties importing essential raw materials required for manufacturing various types fragrances or aerosol sprays used throughout kingdom.
Major companies operating within Air Freshener Market space include Procter & Gamble , SC Johnson , Reckitt Benckiser Group Plc., Church & Dwight Co., Inc , S C JOHNSON WAX CO, Ambi Pur ( P&G ) Middle East Ltd., Glade (S C Johnson) , Febreze (P&G) , Lysol ( RB Group ) & Oust All Purpose Cleaner (SC Johnson ).
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Air Freshener Market Overview |
3.1 Saudi Arabia Country Macro Economic Indicators |
3.2 Saudi Arabia Air Freshener Market Revenues & Volume, 2021 & 2031F |
3.3 Saudi Arabia Air Freshener Market - Industry Life Cycle |
3.4 Saudi Arabia Air Freshener Market - Porter's Five Forces |
3.5 Saudi Arabia Air Freshener Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Saudi Arabia Air Freshener Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Saudi Arabia Air Freshener Market Revenues & Volume Share, By Type of Customers, 2021 & 2031F |
4 Saudi Arabia Air Freshener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Air Freshener Market Trends |
6 Saudi Arabia Air Freshener Market, By Types |
6.1 Saudi Arabia Air Freshener Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Air Freshener Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Saudi Arabia Air Freshener Market Revenues & Volume, By Sprays/Aerosols, 2021-2031F |
6.1.4 Saudi Arabia Air Freshener Market Revenues & Volume, By Electric Air Fresheners, 2021-2031F |
6.1.5 Saudi Arabia Air Freshener Market Revenues & Volume, By Gels Air Fresheners, 2021-2031F |
6.1.6 Saudi Arabia Air Freshener Market Revenues & Volume, By Candles Air Fresheners, 2021-2031F |
6.1.7 Saudi Arabia Air Freshener Market Revenues & Volume, By Other Air Fresheners, 2021-2031F |
6.2 Saudi Arabia Air Freshener Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Air Freshener Market Revenues & Volume, By Households, 2021-2031F |
6.2.3 Saudi Arabia Air Freshener Market Revenues & Volume, By Corporate, 2021-2031F |
6.2.4 Saudi Arabia Air Freshener Market Revenues & Volume, By Car, 2021-2031F |
6.2.5 Saudi Arabia Air Freshener Market Revenues & Volume, By Others, 2021-2031F |
6.3 Saudi Arabia Air Freshener Market, By Type of Customers |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Air Freshener Market Revenues & Volume, By Individual Customers, 2021-2031F |
6.3.3 Saudi Arabia Air Freshener Market Revenues & Volume, By Enterprise Customers, 2021-2031F |
7 Saudi Arabia Air Freshener Market Import-Export Trade Statistics |
7.1 Saudi Arabia Air Freshener Market Export to Major Countries |
7.2 Saudi Arabia Air Freshener Market Imports from Major Countries |
8 Saudi Arabia Air Freshener Market Key Performance Indicators |
9 Saudi Arabia Air Freshener Market - Opportunity Assessment |
9.1 Saudi Arabia Air Freshener Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Saudi Arabia Air Freshener Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Saudi Arabia Air Freshener Market Opportunity Assessment, By Type of Customers, 2021 & 2031F |
10 Saudi Arabia Air Freshener Market - Competitive Landscape |
10.1 Saudi Arabia Air Freshener Market Revenue Share, By Companies, 2024 |
10.2 Saudi Arabia Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |