Saudi Arabia Air Freshener Market (2025-2031) | Forecast, Size, Analysis, Share, Industry, Revenue, Trends, Companies, Outlook, Value & Growth

Market Forecast By Product Type (Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, Other Air Fresheners), By Application (Households, Corporate, Car, Others), By Type of Customers (Individual Customers, Enterprise Customers) And Competitive Landscape
Product Code: ETC050239 Publication Date: Jul 2023 Updated Date: Feb 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Saudi Arabia Air Freshener Market Competition 2023

Saudi Arabia Air Freshener market currently, in 2023, has witnessed an HHI of 879, Which has increased slightly as compared to the HHI of 837 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Saudi Arabia Air Freshener Market Competition 2023

Saudi Arabia Export Potential Assessment For Air Freshener Market (Values in USD Thousand)


Saudi Arabia Export Potential Assessment For Air Freshener Market (Values in USD Thousand)

Saudi Arabia Air Freshener Market Synopsis

The Saudi Arabia air freshener market is anticipated to register a CAGR of 3.63% during the forecast period, 2025-2031. The major factor driving the growth of the market is increasing demand for home fragrances along with rising consumer awareness about health and hygiene. In addition, rising disposable incomes among consumers are expected to bolster the growth of this industry in the country over the forecast period as well.

Market Drivers

A rise in consumer preference towards home decor has been observed globally which has led to an increased demand for air fresheners from residential customers as they serve as great room enhancers. Consumers have started opting for higher quality products due to their superior fragrance and long lasting effects and hence it can be said that consumer preferences play a crucial role in driving these markets forward. Rising Consumer Awareness About Health and Hygiene with an increase in population density across urban areas, there is also a growing need for improved sanitation standards among consumers leading to a surge in demand for various cleaning supplies including air fresheners. Moreover, these products help improve odor control within homes and offices by trapping bacteria present inside thus leading people towards healthier living spaces which further drives its sales up.

Challenges of the Market

Limited availability of air fresheners in the Saudi Arabia market due to low levels of household penetration and Low consumer awareness about the benefits offered by air fresheners, leading to lower demand for air fresheners among consumers are some challenges hampering the market growth.

Covid 19 Impact on the Market

The Covid-19 pandemic has had significant impact on air freshener markets across Saudi Arabia with declines in production coupled with disruption to supply chains leading to limited availability of these products throughout 2025 & 2025 period so far. Consequently revenues have declined significantly during this time frame due to lack of purchasing power among most consumers while certain segments have managed to remain resilient. This is likely attributable towards increasing usage amongst segment paying attention towards hygiene & health safety protocols resulting from pandemic induced crisis situation . Additionally, strict restrictions on international trade movement has led several producers facing difficulties importing essential raw materials required for manufacturing various types fragrances or aerosol sprays used throughout kingdom.

key players of the Market

Major companies operating within Air Freshener Market space include Procter & Gamble , SC Johnson , Reckitt Benckiser Group Plc., Church & Dwight Co., Inc , S C JOHNSON WAX CO, Ambi Pur ( P&G ) Middle East Ltd., Glade (S C Johnson) , Febreze (P&G) , Lysol ( RB Group ) & Oust All Purpose Cleaner (SC Johnson ).

Key Highlights of the Report:

  • Saudi Arabia Air Freshener Market Outlook
  • Market Size of Saudi Arabia Air Freshener Market, 2024
  • Forecast of Saudi Arabia Air Freshener Market, 2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Revenues & Volume for the Period 2021-2031
  • Saudi Arabia Air Freshener Market Trend Evolution
  • Saudi Arabia Air Freshener Market Drivers and Challenges
  • Saudi Arabia Air Freshener Price Trends
  • Saudi Arabia Air Freshener Porter's Five Forces
  • Saudi Arabia Air Freshener Industry Life Cycle
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Product Type for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Sprays/Aerosols for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Electric Air Fresheners for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Gels Air Fresheners for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Candles Air Fresheners for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Other Air Fresheners for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Households for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Corporate for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Car for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Type of Customers for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Individual Customers for the Period 2021-2031
  • Historical Data and Forecast of Saudi Arabia Air Freshener Market Revenues & Volume By Enterprise Customers for the Period 2021-2031
  • Saudi Arabia Air Freshener Import Export Trade Statistics
  • Market Opportunity Assessment By Product Type
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Type of Customers
  • Saudi Arabia Air Freshener Top Companies Market Share
  • Saudi Arabia Air Freshener Competitive Benchmarking By Technical and Operational Parameters
  • Saudi Arabia Air Freshener Company Profiles
  • Saudi Arabia Air Freshener Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Saudi Arabia Air Freshener Market Overview

3.1 Saudi Arabia Country Macro Economic Indicators

3.2 Saudi Arabia Air Freshener Market Revenues & Volume, 2021 & 2031F

3.3 Saudi Arabia Air Freshener Market - Industry Life Cycle

3.4 Saudi Arabia Air Freshener Market - Porter's Five Forces

3.5 Saudi Arabia Air Freshener Market Revenues & Volume Share, By Product Type, 2021 & 2031F

3.6 Saudi Arabia Air Freshener Market Revenues & Volume Share, By Application, 2021 & 2031F

3.7 Saudi Arabia Air Freshener Market Revenues & Volume Share, By Type of Customers, 2021 & 2031F

4 Saudi Arabia Air Freshener Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Saudi Arabia Air Freshener Market Trends

6 Saudi Arabia Air Freshener Market, By Types

6.1 Saudi Arabia Air Freshener Market, By Product Type

6.1.1 Overview and Analysis

6.1.2 Saudi Arabia Air Freshener Market Revenues & Volume, By Product Type, 2021-2031F

6.1.3 Saudi Arabia Air Freshener Market Revenues & Volume, By Sprays/Aerosols, 2021-2031F

6.1.4 Saudi Arabia Air Freshener Market Revenues & Volume, By Electric Air Fresheners, 2021-2031F

6.1.5 Saudi Arabia Air Freshener Market Revenues & Volume, By Gels Air Fresheners, 2021-2031F

6.1.6 Saudi Arabia Air Freshener Market Revenues & Volume, By Candles Air Fresheners, 2021-2031F

6.1.7 Saudi Arabia Air Freshener Market Revenues & Volume, By Other Air Fresheners, 2021-2031F

6.2 Saudi Arabia Air Freshener Market, By Application

6.2.1 Overview and Analysis

6.2.2 Saudi Arabia Air Freshener Market Revenues & Volume, By Households, 2021-2031F

6.2.3 Saudi Arabia Air Freshener Market Revenues & Volume, By Corporate, 2021-2031F

6.2.4 Saudi Arabia Air Freshener Market Revenues & Volume, By Car, 2021-2031F

6.2.5 Saudi Arabia Air Freshener Market Revenues & Volume, By Others, 2021-2031F

6.3 Saudi Arabia Air Freshener Market, By Type of Customers

6.3.1 Overview and Analysis

6.3.2 Saudi Arabia Air Freshener Market Revenues & Volume, By Individual Customers, 2021-2031F

6.3.3 Saudi Arabia Air Freshener Market Revenues & Volume, By Enterprise Customers, 2021-2031F

7 Saudi Arabia Air Freshener Market Import-Export Trade Statistics

7.1 Saudi Arabia Air Freshener Market Export to Major Countries

7.2 Saudi Arabia Air Freshener Market Imports from Major Countries

8 Saudi Arabia Air Freshener Market Key Performance Indicators

9 Saudi Arabia Air Freshener Market - Opportunity Assessment

9.1 Saudi Arabia Air Freshener Market Opportunity Assessment, By Product Type, 2021 & 2031F

9.2 Saudi Arabia Air Freshener Market Opportunity Assessment, By Application, 2021 & 2031F

9.3 Saudi Arabia Air Freshener Market Opportunity Assessment, By Type of Customers, 2021 & 2031F

10 Saudi Arabia Air Freshener Market - Competitive Landscape

10.1 Saudi Arabia Air Freshener Market Revenue Share, By Companies, 2024

10.2 Saudi Arabia Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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