Market Forecast By Components (Display Screens, Content Player, Software), By Display Screen Types (Single Screen, Multi-Screen or Video Wall, Digital Signage Kiosk), By Display Screen Technologies (LED, OLED, QLED), By Display Screen Sizes (Below 40”, 40’’-55’’, Above 55’’), By End-User Applications (Government & Transportation, Retail, Hospitality, Healthcare, Education, Entertainment, Banks & Financial Institutions, Commercial Offices & Buildings), By Regions (Northern Region, Southern Region, Eastern Region, Central Region
Product Code: ETC001254 | Publication Date: Mar 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 25 | No. of Tables: 5 |
Saudi Arabia Digital Signage Market has been experiencing significant growth due to the rising adoption of digital technologies in the healthcare, transportation, and hospitality industries. The Saudi Arabia government has been heavily investing in smart city projects to improve the quality of life for its citizens and digital signage is a key component of these projects. In general, it can be used to display real-time information whether it is weather forecasts or emergency notifications. Apart from this, the retail industry in Saudi Arabia has been using digital signage to enhance the shopping experience for customers and many retailers are using digital displays to showcase their products which is also proliferating the digital signage market size in Saudi Arabia.
Also, several sports venues in Saudi Arabia are using digital signage to enhance the fan experience. Typically, they use digital displays to showcase replays, scores, and advertisements. Several digital signage companies are expanding their operations in Saudi Arabia due to the increasing demand for digital signage solutions by investing in research and development to offer innovative solutions to their clients. Furthermore, digital signage is being integrated with artificial intelligence (AI) and the Internet of Things (IoT) to offer personalized experiences to general customers.
Rapid infrastructural developments coupled with technological innovations have propelled the Digital Signage Market in Saudi Arabia. Growing construction projects in the retail and commercial sectors would lead to a surge in the deployment of digital signage systems in the country. Further, growing government investment in the development of public infrastructure in the country would result in a further increase in the demand for the digital signage system in Saudi Arabia over the forthcoming years.
According to 6Wresearch, the Saudi Arabia Digital Signage Market size is expected to witness significant growth during 2019-2025. Several mega projects such as the “Saudi Land Bridge rail project”, “Riyadh Metro project”, “Knowledge Economic City in Madinah”, “Kingdom Tower” etc. are expected to create new avenues for the applications of digital signage systems in the retail and transportation sectors.
Based on applications, retail, and transportation sectors are expected to hold a prominent market share over the forecast period. In the transportation sector, commercial displays find widespread applications as arrival and departure boards in airports, metro stations, railway stations, etc. Digital media is an effective way to promote products and services to attract the attention of consumers in retail sectors, thereby escalating the demand for the digital signage market.
Saudi Arabia Digital Signage Market report thoroughly covers the report by its components, display screen types, display screen technologies, display screen sizes, end-user applications, and regions. Saudi Arabia's digital signage market report provides an unbiased and detailed analysis of the ongoing Saudi Arabia digital signage market trend analysis, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their strategies according to the future and current market dynamics.
Saudi Arabia digital signage market is anticipated to witness progressive growth in the coming timeframe on the back of the growth of the healthcare, hospitality, commercial, and entertainment sectors. Moreover, On the basis of end-users, the food & beverage sector is estimated to dominate the overall market revenues owing to rising restaurant technical services with digital signage installation which tends to increase the customer visit by fascinated digitized menus. Additionally, rising efforts of business towards aggressive advertisement to instigate customers purchase of their products coupled with taking sight of customers towards new launches trends to boost sales and is expected to trigger the substantial growth of Saudi Arabia digital signage market in the coming timeframe.
The Saudi Arabia Digital Signage Market report provides a detailed analysis of the following market segments: