Global Digital Signage Market (2024-2030) | Size, Share, Trend, Growth, Revenue, Analysis & Outlook

 Global digital signage market Highlights

Report Name	Global digital signage market
Forecast period	2024-2030
CAGR	10.5%
Growing Sector	Commercial

Topics Covered in Global Digital Signage market Report

Global digital signage market report thoroughly covers the market by its components, display screen types, display screen technologies, display screen sizes, end-user applications, and regions . Global digital signage market outlook report provides an unbiased and detailed analysis of the global digital signage market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their strategies according to the future and current market dynamics.

Global Digital Signage market Synopsis

The rising need for interactive and attractive advertising solutions has led to a notable expansion in the global digital signage market in recent times. Digital signage refers to a range of platforms that use digital technology to show dynamic content, such as billboards, kiosks, and displays. Innovations in display technologies, including projection, LED, and LCD, as well as the incorporation of complex software systems for content management, are driving the market.

According to 6Wresearch, Global Digital Signage market size is expected to grow at a significant CAGR of approximately 10.5% during 2024-2030. The market is expanding due to a number of important factors. The need for businesses to engage customers through current technical solutions is becoming increasingly apparent, and this has led to an extending digital revolution across several industries. Digital signage has also become more popular among businesses as a way to improve audience communication due to the increased need for real-time updates and personalized content delivery. Investment in digital signage technologies is also driven by the growth of e-commerce and the requirement for companies to remain visible in highly competitive environments.

There are a number of obstacles that might hinder the growth of digital signage market, even with its strong development and potential. The high initial cost of digital signage solutions is one of the main issues that may prevent smaller firms from adopting them. Furthermore, obstacles may arise due to the requirement for technical expertise for managing and maintaining these systems, especially for businesses with limited IT resources.

Global Digital Signage Industry: Leading Players

Some significant companies that are operating in the market and continuously contributing to its success are Samsung Electronics, LG Display and NEC Display Solutions and Sharp. These market leaders are also investing in research and development, driving advancements in technology and shaping the future of the digital signage landscape.

Global Digital Signage Market: Government Regulations

Government rules have a significant impact on the digital signage market's landscape as it grows. A growing number of laws are being implemented with the objective of guaranteeing consumer protection, public safety, and fair competition. For example, to reduce visual pollution and driver distraction, local governments frequently enforce limitations on the location and brightness of digital signage, especially in urban areas. Furthermore, laws regarding data security and privacy are getting stricter, necessitating that companies use strong security measures to safeguard customer data when using data-driven digital signage solutions.

Future Insights of the Market

Future changes in the digital signage sector might be revolutionary since they will be driven by changing customer behaviour and technology advancements. The growing integration of artificial intelligence (AI) and machine learning is a remarkable development, as it will enable enterprises to customize content immediately according to user insights and preferences. Additionally, consumers will have immersive experiences when augmented reality (AR) is integrated into digital signage, closing the gap between virtual and real-world environments. Faster data transmission capabilities of 5G technology will enable more dynamic content and enhanced network connectivity for digital signage as it becomes more widely used.

Market Segmentation by component

According to Dhaval, Research Manager, 6Wresearch, in terms of component display screen is anticipated to rise in demand, the shift toward large-format displays and interactive screens will drive the demand.

Market Segmentation by Display Screen Types:

On the basis of Display Screen Types segment, Single-screen  will rise in demand due to its simplicity and cost-effectiveness, particularly in retail environments where clear messaging and direct communication are paramount.

Market Segmentation by Display Screen Technologies:

In terms of Display Screen Technologies segment, the market is categorised into LED, OLED and QLED. LED displays dominate the market due to their reliability, energy efficiency, and capability to deliver vibrant visuals at a lower cost.

Market Segmentation by Display Screen Sizes:

On the basis of Market Segmentation by Display Screen Sizes, Demand for displays below 40 inches is expected to rise, especially in areas of sale, fast service restaurants, and smaller retail spaces where there is a shortage of space and clear messaging is crucial.

Market Segmentation by End-User Applications

In order to better engage citizens and enhance public safety, the government sector is anticipated to witness a rise in the use of digital signage for emergency messaging and public information displays.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year: 2023
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Global Digital Signage Market Overview
• Global Digital Signage Market Outlook
• Global Digital Signage Market Forecast
• Historical Data of Global Digital Signage Revenues for the Period 2020-2030
• Global Digital Signage Market Size and Forecast of Revenues and Volume, Until 2030
• Historical Data of Global Digital Signage Market Revenues and Volume, By Components, for the Period 2020-2030
• Market Size & Forecast of Global Digital Signage Market Revenues and Volume, By Components, Until 2030
• Historical Data of Global Digital Signage Market Revenues and Volume, By Display Screen Types, for the Period 2020-2030
• Market Size & Forecast of Global Digital Signage Market Revenues and Volume, By Display Screen Types, Until 2030
• Historical Data of Global Digital Signage Market Revenues and Volume, By Display Screen Technologies, for the Period 2020-2030
• Market Size & Forecast of Global Digital Signage Market Revenues and Volume, By Display Screen Technologies, Until 2030
• Historical Data of Global Digital Signage Market Revenues and Volume, By Display Screen Sizes, for the Period 2020-2030
• Market Size & Forecast of Global Digital Signage Market Revenues and Volume, By Display Screen Sizes, Until 2030
• Historical Data of Global Digital Signage Market Revenues and Volume, By End-User Applications, for the Period 2020-2030
• Market Size & Forecast of Global Digital Signage Market Revenues and Volume, By End-User Applications, Until 2030
• Historical Data of North America Digital Signage Market Revenues and Volume, for the Period 2020-2030
• Market Size & Forecast of North America Digital Signage Market Revenues and Volume, Until 2030
• Historical Data of Europe Digital Signage Market Revenues and Volume, for the Period 2020-2030
• Market Size & Forecast of Europe Digital Signage Market Revenues and Volume, Until 2030
• Historical Data of APAC Digital Signage Market Revenues and Volume, for the Period 2020-2030
• Market Size & Forecast of APAC Digital Signage Market Revenues and Volume, Until 2030
• Historical Data of the Middle East & Africa Digital Signage Market Revenues and Volume, for the Period 2020-2030
• Market Size & Forecast of the Middle East & Africa Digital Signage Market Revenues and Volume, Until 2030
• Historical Data of Rest of Global Digital Signage Market Revenues and Volume, for the Period 2020-2030
• Market Size & Forecast of Rest of Global Digital Signage Market Revenues and Volume, Until 2030
• Market Drivers and Restraints
• Global Digital Signage Market Trends and Industry Life Cycle
• Global Digital Signage Market Share, By Regions
• Global Digital Signage Market Share, By Players
• Global Digital Signage Market Overview on Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Components:

• Display Screens
• Content Player
• Software

By Display Screen Types:

• Single Screen
• Multi-Screen or Video Wall
• Digital Signage Kiosk

By Display Screen Technologies:

• LED
• OLED
• QLED

By Display Screen Sizes:

• Below 40”
• 40’’-55’’
• Above 55’’

By End-User Applications:

• Government & Transportation
• Retail
• Hospitality
• Healthcare
• Education
• Entertainment
• Banks & Financial Institutions
• Commercial Offices & Buildings

By Regions:

• North America
• Europe
• APAC
• Middle East & Africa
• Rest of Global