Saudi Arabia Digital Signage Market (2022-2028) | Industry, Size, Share, Outlook, Forecast, Analysis, Revenue, Growth, Trends, Value, Segmentation & COVID-19 IMPACT

Market Forecast By Product Type (Display Screen, Content Player, Software, Kiosk), By Display Screen Type (Panel Based, True Color LED), By Panel Based Display Screen Technology (LED, OLED, QLED), By True Color Application (Indoor, Outdoor), By Pixel Pitch (Indoor, Outdoor), By Verticals (Commercial (office Spaces), Transportation, Retail, Hospitality, Healthcare, Entertainment (Sports, Cultural and Reality Events, Amusement Parks), Others (Education & BFSI)) And Competitive Landscape

Product Code: ETC371319	Publication Date: Dec 2022	Updated Date: May 2024	Product Type: Market Research Report
Publisher: 6Wresearch	No. of Pages: 75	No. of Figures: 35	No. of Tables: 20

Saudi Arabia Digital Signage Market Competition 2023

Saudi Arabia Digital Signage market currently, in 2023, has witnessed an HHI of 6744, Which has increased slightly as compared to the HHI of 4307 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Saudi Arabia Export Potential Assessment For Digital Signage Market (Values in USD Thousand)

Saudi Arabia Digital Signage Market | Country-Wise Share and Competition Analysis

In the year 2021, China was the largest exporter in terms of value, followed by Vietnam. It has registered a decline of -15.81% over the previous year. While Vietnam registered a decline of -38.49% as compare to the previous year. In the year 2017 China was the largest exporter followed by USA. In term of Herfindahl Index, which measures the competitiveness of countries exporting, Saudi Arabia has the Herfindahl index of 4142 in 2017 which signifies high concentration also in 2021 it registered a Herfindahl index of 6113 which signifies high concentration in the market.

Saudi Arabia Digital Signage Market | Country-Wise Share and Competition Analysis

Saudi Arabia Digital Signage Market - Export Market Opportunities

Saudi Arabia Digital Signage Market Synopsis

Saudi Arabia Digital Signage market is predicted to grow over the forecast period. This growth is attributable to several factors, including increasing investments in digital signage technology, increasing consumer adoption of digital media and rising demand for business-to-consumer (B2C) services. However, the Saudi Arabia digital signage market faces several challenges that may impede its growth. These include lack of awareness about the benefits of digital signage among businesses and consumers, limited availability of suitable content, and insufficient deployment resources.

According to 6Wresearch, the Saudi Arabia Digital Signage Market size is expected to grow during 2022-2028. Digital signage is a type of electronic display that shows information, advertising, and other messages. It is usually found in public places such as shopping malls, airports, and schools. Digital signage can be used to provide information about products or services, to promote sales or special events, or to display company branding and advertising.

Drivers for the Saudi Arabia Digital Signage Market

Some of the key factors driving the Saudi Arabia digital signage market growth include increasing digitization in businesses across all sectors, growing trend of adopting automated decision-making processes and increased investment in information technology infrastructure. The advent of smart cities and initiatives taken by government organizations to improve urban infrastructure are also contributing to the growth of the Saudi Arabia digital signage market.

The key factors driving the growth of the Saudi Arabia digital signage market include increasing adoption of digital content and services across various industries, growing need for enhanced customer experience, and advancements in display technologies.

Some of the other key areas where the market is expected to grow are in retail, transportation, and healthcare sectors. In retail, for instance, there is an increased demand for interactive displays that help customers find the right product faster. In transportation, digital signage solutions are being used to provide real-time updates on delays and traffic conditions. And in healthcare, digital signage is being deployed to support patient education and care.

Additional drivers of this growth is the rising adoption of smartphones and tablets across Saudi Arabia. This has led to an increase in consumer demand for mobile apps that can be used for interactive content and display purposes. Additionally, there is growing interest among businesses in deploying digital signage solutions as a way to improve employee productivity and engagement.

Challenges in the Saudi Arabia Digital Signage Market

However, the Saudi Arabia Digital Signage Market revenue faces several challenges such as high infrastructure costs and a lack of qualified manpower. Additionally, stringent regulations pertaining to digital signage lead to a limited number of players in the market. These factors are expected to restrain the growth of the Saudi Arabia digital signage market.

Market Analysis based on Product Type

Based on Product Type, the display screens are the most popular type of product, accounting for nearly half of the total Saudi Arabia Digital Signage Market share value. Content players and software are also in high demand, as businesses seek to create engaging and interactive customer experiences. Kiosks are another popular type of product, as they offer a convenient way for customers to access information or make purchases.

Market Analysis based on Panel Based Display Screen Technology

There are three main types of digital displays: LED screens, QLED screens, and plasma displays. LED screens are the most affordable option and typically have lower resolution than other two types of displays. They are also not as energy-efficient as other two types of displays, making them less popular among businesses. QLED screens are more expensive than LED screens but offer higher resolution and better image quality. Plasma displays are the most expensive option but offer the best image quality and durability among all three display types.

LED signs are the most popular type of digital signage system due to their low power consumption and long lifespan. They are also versatile, able to display a wide range of messages including graphics, photos, and logos. Because they use less energy than other types of digital signage systems, LED signs are ideal for locations that need to conserve energy or those that face environmental restrictions. One downside of LED signs is that they can be difficult to see in direct sunlight. Additionally, they tend to be expensive than other types of signage systems and require regular maintenance (e.g., replacement of bulbs).

Impact of COVID-19 on the Saudi Arabia Digital Signage Market

The outbreak of COVID-19 has had a significant impact on the Middle East digital signage market. The spread of the virus has led to a decrease in foot traffic and customer engagement, as businesses have been forced to close their doors. This has resulted in a decline in demand for digital signage solutions, as businesses look to cut costs. However, it is expected that the market will recover as businesses begin to reopen and customers return.

Technological Developments in the Saudi Arabia Digital Signage Market

Projection mapping systems use computer software to generate a three-dimensional rendering of graphic or text content on a screen surface. This technology is often used for large outdoor displays where it is difficult or impossible to mount a traditional signboard. Because projection mapping systems require no hardware installation, they are very portable and can be used in a wide range of settings (e.g., retail stores, offices, exhibitions). One advantage of projection mapping systems is that they are easy to customize; users can change the layout, color scheme, and message content without having to re-install the system or hire professional designers.

Key Attractiveness of the Report

COVID-19 Impact on the Market.
10 Years Market Numbers.
Historical Data Starting from 2018 to 2021.
Base Year: 2021.
Forecast Data until 2028.
Key Performance Indicators Impacting the Market.
Major Upcoming Developments and Projects.

Key Highlights of the Report:

Saudi Arabia Digital Signage Market Outlook
Market Size of Saudi Arabia Digital Signage Market, 2021
Forecast of Saudi Arabia Digital Signage Market, 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Revenues & Volume for the Period 2018 - 2028
Saudi Arabia Digital Signage Market Trend Evolution
Saudi Arabia Digital Signage Market Drivers and Challenges
Saudi Arabia Digital Signage Price Trends
Saudi Arabia Digital Signage Porter's Five Forces
Saudi Arabia Digital Signage Industry Life Cycle
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Product Type for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Display Screen for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Content Player for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Software for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Kiosk for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Display Screen Type for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Panel Based for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By True Color LED for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Panel Based Display Screen Technology for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By LED for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By OLED for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By QLED for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By True Color Application for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Indoor for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Outdoor for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Pixel Pitch for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Indoor for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Outdoor for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Verticals for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Commercial (office Spaces) for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Transportation for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Retail for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Hospitality for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Healthcare for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Entertainment (Sports, Cultural and Reality Events, Amusement Parks) for the Period 2018 - 2028
Historical Data and Forecast of Saudi Arabia Digital Signage Market Revenues & Volume By Others (Education & BFSI) for the Period 2018 - 2028
Saudi Arabia Digital Signage Import Export Trade Statistics
Market Opportunity Assessment By Product Type
Market Opportunity Assessment By Display Screen Type
Market Opportunity Assessment By Panel Based Display Screen Technology
Market Opportunity Assessment By True Color Application
Market Opportunity Assessment By Pixel Pitch
Market Opportunity Assessment By Verticals
Saudi Arabia Digital Signage Top Companies Market Share
Saudi Arabia Digital Signage Competitive Benchmarking By Technical and Operational Parameters
Saudi Arabia Digital Signage Company Profiles
Saudi Arabia Digital Signage Key Strategic Recommendations