Market Forecast By Screen Type (28 to 40 inch, 41 to 59 inch, 60 inch & above), By Pannel Type (LED, OLED, QLED, Others), By Resolution Type (HD TV, Full HD TV, 4K UHD TV, 8K TV), By Distribution Channel (Direct, Indirect), By End Use (Commercial, Residential, Others) And Competitive Landscape
Product Code: ETC012239 | Publication Date: Oct 2020 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Saudi Arabia Smart Tv market currently, in 2023, has witnessed an HHI of 3558, Which has increased slightly as compared to the HHI of 2234 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
In the year 2021, China was the largest exporter in terms of value, followed by Malaysia. It has registered a decline of -13.35% over the previous year. While Malaysia registered a growth of 39.58% as compared to the previous year. In the year 2017, China was the largest exporter followed by France. In terms of the Herfindahl Index, which measures the competitiveness of countries exporting, Saudi Arabia has a Herfindahl index of 2234 in 2017 which signifies moderately concentrated also in 2021 it registered a Herfindahl index ofย 3889 which signifies high concentration in the market.
Saudi Arabia Smart TV Market report thoroughly covers the market by screen type, panel type, resolution type, distribution channel, and end-use. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
There are many developments that are going on and support the Saudi Arabia Smart TV Market. The market is experiencing significant growth and the growth of this market is driven by rising disposable incomes, rising population, and a shift towards virtual entertainment consumption. The rising availability of high-speed internet and internet infrastructure have also contributed to the adoption of advanced TVs in the country. With easy access to video-on-demand services, social media, and online streaming platforms, the consumer in the country is continuously seeking more connected entertainment alternatives. The rise of e-commerce platforms has also made it easy for consumers to buy smart TVs online.
Saudi Arabia Smart TV Market is experiencing growth and is estimated to rise prominently in the near future on the back of the shift towards online shopping, technological advancements, content localizations, government initiatives, and price competitiveness.
According to 6Wresearch, Saudi Arabia Smart TV Market size is anticipated to flourish more during 2020โ2026. The rise of e-commerce platforms made it easy for consumers to buy smart TVs online. Online retail has also contributed to the progress of the market. Smart TVs in the nation are evolving with technological advancements. Manufacturers in the country are incorporating features such as AI-powered interfaces, integration with smart home ecosystems, 4K resolution, and HDR (High Dynamic Range), voice control. These advancements help in improving the experience of viewing. They also make the TVs more user-friendly. Smart TV manufacturers focus on content localization in order to cater to the Saudi market and this includes streaming services, partnerships with local broadcasters, and content providers to offer region-specific content, like Arabic-language programming, Arabic content, and local TV channels. The pricing of these smart TVs in Saudi Arabia has become competitive, making them more accessible to a wider range of consumers. The government of the country has been supporting the digital sector, and the smart TV market is one of those. Initiatives like the National Transformation Program and Vision 2030 also encourage the Saudi Arabia Smart TV Market Growth.
The pandemic brought a mixed impact on the market. As people during the pandemic spent more time in homes, the demand for entertainment sources increased since they required something that can entertain the whole family and smart TVs were the best options at that time. There was a major shift towards online sales channels during the pandemic since physical stores had to shut down. Online sales channels became very popular. The COVID-19 pandemic caused disruptions in the global supply chains and impacted the production as well as distribution of consumer electronics. Disruption in the supply chain disrupted the production and distribution of products in the country, which led to many challenges for the market.
Key players in the market are playing a key role in the success of the market. The successful players in the market include:
The market is projected to rise enormously in the future since a number of factors have been contributing to its growth in the country. Technological advancements have been supporting the market growth in Saudi Arabia. Manufacturers in the market are adopting new and advanced technologies to introduce the best products to their consumers to make their lives easier and more exciting. Smart TV manufacturers focus on content localization in order to cater to the Saudi market and this includes streaming services, partnerships with local broadcasters, and content providers to offer region-specific content, like Arabic-language programming, Arabic content, and local TV channels.
On the basis of resolution type, the Smart TV Market in Saudi Arabia is bifurcated into HD TV, Full HD TV, 4K UHD TV, and 8K TV. The 4K segment will rise more in the market since the demand for this segment is rising. The 8K segment is also anticipated to grow.
According to Shivankar, Research Manager, 6Wresearch, the online segment will grow more in the near future and the key reason behind this is the emergence of e-commerce platforms in the country.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Saudi Arabia Smart TV Market Overview |
3.1 Saudi Arabia Smart TV Market Revenues & Volume, 2016 - 2026F |
3.2 Saudi Arabia Smart TV Market - Industry Life Cycle |
3.3 Saudi Arabia Smart TV Market - Porter's Five Forces |
3.4 Saudi Arabia Smart TV Market Revenues & Volume Share, By Screen Type, 2019 & 2026F |
3.5 Saudi Arabia Smart TV Market Revenues & Volume Share, By Pannel Type, 2019 & 2026F |
3.6 Saudi Arabia Smart TV Market Revenues & Volume Share, By Resolution Type, 2019 & 2026F |
3.7 Saudi Arabia Smart TV Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
3.8 Saudi Arabia Smart TV Market Revenues & Volume Share, By End Use, 2019 & 2026F |
4 Saudi Arabia Smart TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Saudi Arabia Smart TV Market Trends |
6 Saudi Arabia Smart TV Market Segmentation |
6.1 Saudi Arabia Smart TV Market, By Screen Type |
6.1.1 Overview and Analysis |
6.1.2 Saudi Arabia Smart TV Market Revenues & Volume, By Screen Type, 2016 - 2026F |
6.1.3 Saudi Arabia Smart TV Market Revenues & Volume, By 28 to 40 inch, 2016 - 2026F |
6.1.4 Saudi Arabia Smart TV Market Revenues & Volume, By 41 to 59 inch, 2016 - 2026F |
6.1.5 Saudi Arabia Smart TV Market Revenues & Volume, By 60 inch & above, 2016 - 2026F |
6.2 Saudi Arabia Smart TV Market, By Pannel Type |
6.2.1 Overview and Analysis |
6.2.2 Saudi Arabia Smart TV Market Revenues & Volume, By LED, 2016 - 2026F |
6.2.3 Saudi Arabia Smart TV Market Revenues & Volume, By OLED, 2016 - 2026F |
6.2.4 Saudi Arabia Smart TV Market Revenues & Volume, By QLED, 2016 - 2026F |
6.2.5 Saudi Arabia Smart TV Market Revenues & Volume, By Others, 2016 - 2026F |
6.3 Saudi Arabia Smart TV Market, By Resolution Type |
6.3.1 Overview and Analysis |
6.3.2 Saudi Arabia Smart TV Market Revenues & Volume, By HD TV, 2016 - 2026F |
6.3.3 Saudi Arabia Smart TV Market Revenues & Volume, By Full HD TV, 2016 - 2026F |
6.3.4 Saudi Arabia Smart TV Market Revenues & Volume, By 4K UHD TV, 2016 - 2026F |
6.3.5 Saudi Arabia Smart TV Market Revenues & Volume, By 8K TV, 2016 - 2026F |
6.4 Saudi Arabia Smart TV Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Saudi Arabia Smart TV Market Revenues & Volume, By Direct, 2016 - 2026F |
6.4.3 Saudi Arabia Smart TV Market Revenues & Volume, By Indirect, 2016 - 2026F |
6.5 Saudi Arabia Smart TV Market, By ย End Use |
6.5.1 Overview and Analysis |
6.5.2 Saudi Arabia Smart TV Market Revenues & Volume, By Commercial, 2016 - 2026F |
6.5.3 Saudi Arabia Smart TV Market Revenues & Volume, By Residential, 2016 - 2026F |
6.5.4 Saudi Arabia Smart TV Market Revenues & Volume, By Others, 2016 - 2026F |
7 Saudi Arabia Smart TV Market Import-Export Trade Statistics |
7.1 Saudi Arabia Smart TV Market Export to Major Countries |
7.2 Saudi Arabia Smart TV Market Imports from Major Countries |
8 Saudi Arabia Smart TV Market Key Performance Indicators |
9 Saudi Arabia Smart TV Market - Opportunity Assessment |
9.1 Saudi Arabia Smart TV Market Opportunity Assessment, By Screen Type, 2019 & 2026F |
9.2 Saudi Arabia Smart TV Market Opportunity Assessment, By Pannel Type, 2019 & 2026F |
9.3 Saudi Arabia Smart TV Market Opportunity Assessment, By Resolution Type, 2019 & 2026F |
9.4 Saudi Arabia Smart TV Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
9.5 Saudi Arabia Smart TV Market Opportunity Assessment, By ย End Use, 2019 & 2026F |
10 Saudi Arabia Smart TV Market - Competitive Landscape |
10.1 Saudi Arabia Smart TV Market Revenue Share, By Companies, 2019 |
10.2 Saudi Arabia Smart TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |