Product Code: ETC064424 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Thailand Hair Conditioner market currently, in 2023, has witnessed an HHI of 1661, Which has decreased slightly as compared to the HHI of 1795 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Thailand hair conditioner market is projected to experience growth from 2021 to 2027. Hair conditioner is a hair care product used to improve the texture, appearance, and manageability of hair. The market`s expansion is driven by the increasing demand for hair care products and the growing emphasis on personal grooming and appearance in Thailand.
One of the key drivers of the Thailand hair conditioner market is the rising awareness of hair care and the desire for healthy and nourished hair. Consumers are becoming more conscious of the damaging effects of environmental factors, styling tools, and chemical treatments on their hair, leading to an increased adoption of hair conditioners to repair and protect the hair. Moreover, the influence of social media and beauty trends contributes to the demand for hair conditioners. The promotion of hair care routines and products by influencers and celebrities has a significant impact on consumer choices, driving the sales of hair conditioners. Additionally, the availability of a wide range of hair conditioner products for different hair types and concerns appeals to consumers seeking personalized hair care solutions.
The Thailand hair conditioner market faces challenges related to competition from natural and homemade hair care remedies. Some consumers prefer using natural ingredients or DIY hair masks as an alternative to commercial hair conditioners, which may impact the demand for packaged hair care products. Another challenge is the availability of counterfeit and low-quality hair conditioners in the market, which can undermine consumer trust in genuine and reputable brands.
The Covid-19 pandemic had an impact on the Thailand hair conditioner market. During the pandemic, disruptions in retail and the closure of hair salons may have temporarily affected the sales of hair care products. However, as economic activities resume and hair salons reopen, the demand for hair conditioners is expected to rebound. The focus on personal grooming and self-care, coupled with the need for hair repair after prolonged home care, is likely to drive the market`s growth in the post-pandemic period.
Key players in the Thailand hair conditioner market play a critical role in offering a wide range of hair conditioning products to cater to diverse hair care needs. Some key players in the market include Unilever, L`Or?al S.A., and Procter & Gamble. These companies provide a variety of hair conditioners, including ones with natural ingredients and targeted formulations, appealing to different customer preferences. As the demand for effective and nourishing hair care solutions continues to grow in Thailand, these key players are expected to remain influential in shaping the hair conditioner market in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Hair Conditioner Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Hair Conditioner Market Revenues & Volume, 2020 & 2027F |
3.3 Thailand Hair Conditioner Market - Industry Life Cycle |
3.4 Thailand Hair Conditioner Market - Porter's Five Forces |
3.5 Thailand Hair Conditioner Market Revenues & Volume Share, By Product Type, 2020 & 2027F |
3.6 Thailand Hair Conditioner Market Revenues & Volume Share, By Application, 2020 & 2027F |
4 Thailand Hair Conditioner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Hair Conditioner Market Trends |
6 Thailand Hair Conditioner Market, By Types |
6.1 Thailand Hair Conditioner Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Hair Conditioner Market Revenues & Volume, By Product Type, 2018 - 2027F |
6.1.3 Thailand Hair Conditioner Market Revenues & Volume, By Dry Hair, 2018 - 2027F |
6.1.4 Thailand Hair Conditioner Market Revenues & Volume, By Oily Hair, 2018 - 2027F |
6.1.5 Thailand Hair Conditioner Market Revenues & Volume, By Normal Hair, 2018 - 2027F |
6.1.6 Thailand Hair Conditioner Market Revenues & Volume, By Professional, 2018 - 2027F |
6.1.7 Thailand Hair Conditioner Market Revenues & Volume, By Non-professional, 2018 - 2027F |
6.2 Thailand Hair Conditioner Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Hair Conditioner Market Revenues & Volume, By Online Retail, 2018 - 2027F |
6.2.3 Thailand Hair Conditioner Market Revenues & Volume, By Offline Retail, 2018 - 2027F |
6.2.4 Thailand Hair Conditioner Market Revenues & Volume, By Personal Use, 2018 - 2027F |
6.2.5 Thailand Hair Conditioner Market Revenues & Volume, By Personal Use, 2018 - 2027F |
6.2.6 Thailand Hair Conditioner Market Revenues & Volume, By Barber shop, 2018 - 2027F |
6.2.7 Thailand Hair Conditioner Market Revenues & Volume, By Hotel, 2018 - 2027F |
7 Thailand Hair Conditioner Market Import-Export Trade Statistics |
7.1 Thailand Hair Conditioner Market Export to Major Countries |
7.2 Thailand Hair Conditioner Market Imports from Major Countries |
8 Thailand Hair Conditioner Market Key Performance Indicators |
9 Thailand Hair Conditioner Market - Opportunity Assessment |
9.1 Thailand Hair Conditioner Market Opportunity Assessment, By Product Type, 2020 & 2027F |
9.2 Thailand Hair Conditioner Market Opportunity Assessment, By Application, 2020 & 2027F |
10 Thailand Hair Conditioner Market - Competitive Landscape |
10.1 Thailand Hair Conditioner Market Revenue Share, By Companies, 2020 |
10.2 Thailand Hair Conditioner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |