Market Forecast By Products (Fruits and Vegetables, Dairy Products, Bakery Products, Meat, and Seafood Products, Convenience Food and Ready Meals), By Consumption (Food Service, Retail), By Types (Raw Material, Half-Cooked, Ready to Eat), By Distribution Channels (Online, Offline) and competitive landscape
Product Code: ETC001876 | Publication Date: Apr 2020 | Updated Date: Aug 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Turkey Frozen Food market currently, in 2023, has witnessed an HHI of 2286, Which has decreased slightly as compared to the HHI of 2392 in 2017. The market is moving towards moderately competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Report Name | Turkey Frozen Food Market |
Forecast period | 2024-2030 |
CAGR | 7.2% |
Growing Sector | Retail |
Turkey Frozen Food Market report thoroughly covers the market by Products, Consumption, Types, and Distribution Channels. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Turkey Frozen Food Market is experiencing robust growth, primarily driven by the increasing demand for convenience foods and the rising popularity of ready-to-eat meals.
According to 6Wresearch, the Turkey Frozen Food Market is projected to grow at a CAGR of 7.2% from 2024-2030. The retail sector is showing the strongest growth, fueled by consumers' busy lifestyles and the need for quick meal solutions. The market is also being driven by the expanding range of frozen food products available, from fruits and vegetables to ready meals. Additionally, improvements in cold chain logistics and storage technologies are enhancing the distribution and shelf-life of frozen foods.
However, the market faces challenges such as the perception of frozen foods being less healthy than fresh foods, which may hinder their adoption among health-conscious consumers. High energy costs associated with refrigeration and storage also pose a barrier to market growth. Additionally, the presence of stringent regulations on food safety and quality standards can impact market dynamics.
Leading players in the Turkey Frozen Food Market include Nestlé, Unilever, and Bonduelle. Nestlé is renowned for its extensive range of frozen ready meals and dairy products. Unilever offers a variety of frozen bakery products and ice creams, catering to both retail and food service segments. Bonduelle is a key player in the frozen vegetables market, known for its high-quality and diverse product offerings.
The Turkish government is actively promoting the frozen food industry through various initiatives aimed at improving food safety and quality standards. These include regulations to enhance cold chain infrastructure and support for the development of advanced refrigeration technologies. Additionally, the government is encouraging the consumption of healthy frozen foods through public awareness campaigns. Investments in infrastructure to support the growth of online distribution channels are also being made to facilitate market expansion. Furthermore, policies to reduce import duties on advanced refrigeration equipment are expected to benefit the market.
The Turkey Frozen Food Market is anticipated to witness significant growth over the next five years. Increasing focus on technological developments in freezing and storage techniques to preserve quality & nutrition of food is anticipated favorably impact market growth. Growing preference for ready-to-eat and half-cooked frozen products especially within urban consumers is expected to fuel further the demand for convenient meal solutions that are quickicipated in driving the ro-serve nature. Additionally, the growing popularity of online shopping is expected to boost the sales of frozen foods through online channels. In summary, innovation in product offerings and improvements in distribution infrastructure will play a crucial role in the market's growth.
According to Ravi Bhandari, Research Head, 6Wresearch, fruits and vegetables dominate the market due to their widespread use in various culinary applications and the convenience they offer in meal preparation.
Consumers choose to consume frozen food products at home more frequently as they seek convenience and save time when preparing meals, explains the growth of the retail sector.
Convenience and the increasing demand for on-the-go-eating has been driving sales of Ready-to-eat (RTE) products, as consumers with busy lifestyles turn towards either eating select meal components or opting fully prepared meals.
With the presence of diverse variety of frozen food products and preference given to physical shopping over online one, offline channels are expected to rule on absolute basis; specifically supermarkets & hypermarkets which have accounted for a major market share.
The report provides a detailed analysis of the following market segments:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights of The Report |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Turkey Frozen Food Market Overview |
3.1. Turkey Country Indicators |
3.2. Turkey Frozen Food Market Revenues, 2020-2030F |
3.3. Turkey Frozen Food Market Revenue Share, By-Products, 2020 & 2030F |
3.4. Turkey Frozen Food Market Revenue Share, By Consumption, 2020 & 2030F |
3.5. Turkey Frozen Food Market Revenue Share, By Types, 2020 & 2030F |
3.6. Turkey Frozen Food Market Revenue Share, By Distribution Channels, 2020 & 2030F |
3.7. Turkey Frozen Food Market - Industry Life Cycle |
3.8. Turkey Frozen Food Market - Porter’s Five Forces |
4. Turkey Frozen Food Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Turkey Frozen Food Market Trends |
6. Turkey Frozen Food Market Overview, By-Products |
6.1. Turkey Frozen Fruits & Vegetables Market Revenues, 2020-2030F |
6.1.1. Turkey Frozen Fruits Market Revenues, 2020-2030F |
6.1.2. Turkey Frozen Vegetables Market Revenues, 2020-2030F |
6.2. Turkey Frozen Dairy Products Market Revenues, 2020-2030F |
6.3. Turkey Frozen Bakery Products Market Revenues, 2020-2030F |
6.3.1. Turkey Frozen Breads & Pizza Crusts Bakery Products Market Revenues, 2020-2030F |
6.3.2. Turkey Other Frozen Bakery Products Market Revenues, 2020-2030F |
6.4. Turkey Frozen Meat & Seafood Products Market Revenues, 2020-2030F |
6.5. Turkey Frozen Convenience Food and Ready Meals Market Revenues, 2020-2030F |
6.6. Turkey Other Frozen Food Market Revenues, 2020-2030F |
7. Turkey Frozen Food Market Overview, By Consumption |
7.1. Turkey Frozen Food Market Revenues, By Food Service, 2020-2030F |
7.2. Turkey Frozen Food Market Revenues, By Retail, 2020-2030F |
8. Turkey Frozen Food Market Overview, By Types |
8.1. Turkey Frozen Food Market Revenues, By Raw Material Type, 2020-2030F |
8.2. Turkey Frozen Food Market Revenues, By Half-Cooked Type, 2020-2030F |
8.3. Turkey Frozen Food Market Revenues, By Ready to Eat Type, 2020-2030F |
9. Turkey Frozen Food Market Overview, By Distribution Channels |
9.1. Turkey Frozen Food Market Revenues, By Online Distribution Channels, 2020-2030F |
9.2. Turkey Frozen Food Market Revenues, By Offline Distribution Channels, 2020-2030F |
10. Turkey Frozen Food Market - Key Performance Indicators |
11. Turkey Frozen Food Market - Opportunity Assessment |
11.1. Turkey Frozen Food Market Opportunity Assessment, By-Products, 2030F |
11.2. Turkey Frozen Food Market Opportunity Assessment, By Consumption, 2030F |
11.3. Turkey Frozen Food Market Opportunity Assessment, By Types, 2030F |
11.4. Turkey Frozen Food Market Opportunity Assessment, By Distribution Channels, 2030F |
12. Turkey Frozen Food Market Competitive Landscape |
12.1. Turkey Frozen Food Market Revenue Share, By Companies, 2023 |
12.2. Turkey Frozen Food Market Competitive Benchmarking, By Operating & Technical Parameters |
13. Company Profiles |
14. Key Recommendations |
15. Disclaimer |