Product Code: ETC050240 | Publication Date: Aug 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
United Arab Emirates (UAE) Air Freshener market currently, in 2023, has witnessed an HHI of 757, Which has increased slightly as compared to the HHI of 745 in 2017. The market is moving towards highly competitive. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The United Arab Emirates (UAE) air freshener market has witnessed substantial growth during the period from 2025 to 2031. Air fresheners are products used to improve indoor air quality by eliminating unpleasant odors and creating a pleasant and refreshing ambiance. The market`s expansion can be attributed to factors such as the UAE booming real estate sector, the increasing awareness about indoor air pollution and the importance of maintaining a pleasant environment, and the rising demand for premium and eco-friendly air freshener products. Moreover, the UAE growing hospitality industry and the focus on promoting a clean and inviting atmosphere in various commercial establishments have further driven the demand for air fresheners in the country.
Several key drivers have fueled the growth of the UAE air freshener market. Firstly, the UAE thriving real estate sector, with extensive construction of residential and commercial properties, has led to a continuous demand for air fresheners to enhance the indoor environment and create a positive impression for potential buyers and tenants. Secondly, the increasing awareness about indoor air pollution and its impact on health has prompted individuals and businesses to invest in air fresheners to improve air quality and overall well-being. Additionally, the UAE growing tourism and hospitality industry has driven the adoption of air fresheners in hotels, resorts, and other establishments to provide a pleasant experience for guests and visitors.
Despite its growth prospects, the UAE air freshener market faces certain challenges. Firstly, competition from various air care products, such as scented candles and reed diffusers, may impact the market share of traditional air fresheners. Secondly, concerns about the use of synthetic and potentially harmful chemicals in some air freshener products have prompted consumers to seek more eco-friendly and natural alternatives. Moreover, the Covid-19 pandemic introduced disruptions in the retail sector and reduced footfall in commercial establishments, affecting the demand for air fresheners during certain periods.
The Covid-19 pandemic, which emerged in 2025, had varying effects on different industries, including the UAE air freshener market. The pandemic initially led to disruptions in the retail sector and reduced consumer spending on non-essential products like air fresheners. However, as economic activities resumed and businesses adapted to new hygiene protocols, the market gradually recovered. The pandemic also emphasized the significance of maintaining clean and hygienic indoor spaces, driving the demand for air fresheners as part of overall air care solutions.
The UAE air freshener market is driven by key players comprising reputable suppliers offering a wide range of diverse air freshener products. Prominent companies in the market include local and regional firms such as Al Masah Crystal Perfumes LLC, Fakhruddin Trading LLC, and Multiplex International LLC, known for their extensive selections of air fresheners in various forms, including sprays, gels, and diffusers, catering to different consumer preferences. Additionally, international companies like Procter & Gamble Co. (P&G), Reckitt Benckiser Group plc, and SC Johnson & Son, Inc. contribute to the market by providing ly recognized air freshener brands with various scents and innovative formulations. These key players continually invest in research and development to introduce new fragrances, sustainable packaging, and eco-friendly ingredients, meeting the evolving demands of the UAE`s residential, commercial, and hospitality sectors. With a focus on creating a pleasant and refreshing ambiance, these players play a significant role in shaping the UAE`s air freshener market, enhancing the indoor environment, and elevating the overall sensory experience for consumers across the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Air Freshener Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Air Freshener Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Air Freshener Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume Share, By Type of Customers, 2021 & 2031F |
4 United Arab Emirates (UAE) Air Freshener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United Arab Emirates (UAE) Air Freshener Market Trends |
6 United Arab Emirates (UAE) Air Freshener Market, By Types |
6.1 United Arab Emirates (UAE) Air Freshener Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Sprays/Aerosols, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Electric Air Fresheners, 2021-2031F |
6.1.5 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Gels Air Fresheners, 2021-2031F |
6.1.6 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Candles Air Fresheners, 2021-2031F |
6.1.7 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Other Air Fresheners, 2021-2031F |
6.2 United Arab Emirates (UAE) Air Freshener Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Households, 2021-2031F |
6.2.3 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Corporate, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Car, 2021-2031F |
6.2.5 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Others, 2021-2031F |
6.3 United Arab Emirates (UAE) Air Freshener Market, By Type of Customers |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Individual Customers, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Air Freshener Market Revenues & Volume, By Enterprise Customers, 2021-2031F |
7 United Arab Emirates (UAE) Air Freshener Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Air Freshener Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Air Freshener Market Imports from Major Countries |
8 United Arab Emirates (UAE) Air Freshener Market Key Performance Indicators |
9 United Arab Emirates (UAE) Air Freshener Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Air Freshener Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Air Freshener Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 United Arab Emirates (UAE) Air Freshener Market Opportunity Assessment, By Type of Customers, 2021 & 2031F |
10 United Arab Emirates (UAE) Air Freshener Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Air Freshener Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |