Online Sports Betting Market Size | Industry Trends & Growth Insights 2025

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Code: MTA9951

Publication Date: Oct 2025

What is the size of Online Sports Betting Market?

According to 6Wresearch internal database and industry insights, the Global Online Sports Betting Market was valued at USD 80 Billion in 2024 and is expected to reach USD 120 Billion by 2031, growing at a compound annual growth rate of 7.50% during the forecast period (2025-2031).

There are numbers of factors which are contributing in the expansion of the market include rising popularity of digital betting platforms, increasing smartphone penetration, advancements in mobile applications, and supportive regulatory frameworks promoting online wagering.

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Key Growth Drivers of the Online Sports Betting Market

The growing adoption of mobile-first sports betting platforms
The rising interest in fantasy sports and e-sports betting
Technological improvements in AI-based odds and analytics
Expansion of safe and quick ways to pay online
More collaboration between sports leagues and betting operators

Online Sports Betting Market Trends

Online Sports Betting Market is witnessing notable growth with trends such as live in-play betting, mobile app-based wagering, and AI-enhanced predictive analytics. The integration of virtual and augmented reality experiences for immersive betting is gaining traction. Social betting and multiplayer competitive platforms are becoming popular. Cryptocurrency-based transactions are expanding among bettors. Partnerships between betting platforms and sports franchises are increasing. Enhanced gamification and loyalty programs are driving user engagement. Data-driven personalized recommendations are shaping the user experience.

Emerging Developments in the Online Sports Betting Market

Online Sports Betting Market is evolving with the development of AI-powered recommendation engines and real-time analytics for bettors. More mobile-first platforms with easy-to-use interfaces are being created. People are starting to use blockchain solutions to make transactions safe and clear. Betting companies and technology companies are working together to improve the services they offer. The market is getting bigger as e-sports and virtual sports betting are becoming more popular. There is more money going into technologies that help people gamble responsibly and follow the rules. More people are signing up for subscription-based betting and reward programs, which is keeping them interested and engaged.