Personalized Nutrition Market Size | Industry Trends & Growth Insights 2025

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Code: MTA10288

Publication Date: Oct 2025

What is the size of Personalized Nutrition Market?

According to 6Wresearch internal database and industry insights, the Global Personalized Nutrition Market was valued at USD 3.5 Billion in 2024 and is expected to reach USD 5.6 Billion by 2031, growing at a compound annual growth rate of 6.30% during the forecast period (2025-2031).

The main drivers of this growth are rising consumer focus on tailored dietary solutions, growing health awareness, increased use of digital health platforms, demand for DNA-based nutrition, and technological advancements in wearable devices enabling data-driven personalized nutrition insights.

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Growth Factors for Personalized Nutrition Industry

Rising consumer awareness regarding preventive healthcare and customized diets.
Technological integration through AI-driven and DNA-based nutrition platforms.
Increasing prevalence of chronic health issues promoting tailored nutrition plans.
Expansion of e-commerce channels offering personalized dietary solutions.
Growing collaborations between nutrition brands and biotechnology firms.

Personalized Nutrition Market Trends

Trends in the Personalized Nutrition Market point to growing demand for: modes of dietary recommendations that leverage data, health tracking through wearables, and artificial-intelligence enabled applications. Specifically, brands are focusing on microbiome testing and genetic testing to develop products that meet the demand for precision nutrition. Additionally, clean labels, sustainably sourced ingredients, and on-demand nutrition plans are gaining traction with health-conscious consumers.

Emerging Developments in the Personalized Nutrition Market

Emerging Developments in the Personalized Nutrition Market include innovations in real-time dietary tracking systems and artificial-intelligence-based predictive analysis for health management. Relatedly, brands have intensified investment in mobile applications that incorporate genetic, metabolic, and lifestyle data to deliver accurate dietary planning. Further, consumers are experiencing new designs in engagement due to the influence of digital health startups as well as the emergence of subscription-based nutrition programs.