Bangladesh Home Appliances Market revenue is projected to grow at a CAGR of 8.7% during 2025-2031F

Offline channel segment by Distribution Channel held the highest revenue share in Bangladesh Home Appliances Market -6Wresearch

Offline channel helds the major revenue share due to consumer preference for in-store experience, trust in physical retail outlets, and the ability to compare products before purchase. Additionally, retailer-driven discounts, financing options, and after-sales service further strengthen offline sales.

According to 6Wresearch, Bangladesh Home Appliances Market revenue is projected to grow at a CAGR of 8.7% during 2025-2031F. Bangladesh's home appliances market has witnessed rapid expansion, propelled by a nearly threefold increase in household income and expenditure over the past 12 years. Rising purchasing power and shifting consumer lifestyles have significantly boosted demand, further strengthened by a robust local manufacturing sector. With over 3,000 manufacturers now catering to 90% of domestic demand, the industry has successfully reduced import dependence, making appliances more accessible and affordable, ensuring sustained growth. Additionally, with electricity coverage reaching 99% of the population, including rural areas, demand for consumer durables is expected to surge in semi-urban and rural regions. Furthermore, major urban projects, such as the 150-meter Dhaka Tower set for completion in 2024, highlight increasing infrastructure investments, further driving demand for home appliances across residential and commercial sectors.

Bangladesh’s home appliances market is set for continued growth, driven by the expanding real estate and hospitality sectors. Global brands are increasing their presence, with the InterContinental Hotels Group (IHG) partnering with Evalona Limited to develop the Holiday Inn Resort Kuakata, a 200-room facility opening in early 2026. The urban population is projected to rise to 34% by 2025, creating significant demand for new housing. This, in turn, would drive the need for essential appliances like air conditioners, refrigerators, and washing machines. Major domestic company are establishing new manufacturing facility to boost the growth of the market. For instance, Singer Bangladesh Ltd launched its new $78 million manufacturing plant in June 2024 in Araihazar, Narayanganj. With a capacity of 1.5 million units annually, it produced refrigerators, TVs, washing machines, and AC., which would further contribute to the market growth.

According to Vasudha, Senior Research Analyst, 6Wresearch, Refrigarators and air conditioners dominate due to rising urbanization, increasing disposable income, and a hot, humid climate driving demand for cooling solutions and food preservation. Additionally, improving electricity access and growing middle-class aspirations further boost their market share.

Bangladesh Home Appliances Market (2025-2031) report provides an in-depth analysis with 12 figures and 3 tables, covered in 64 pages. The report thoroughly covers market by product type, services and distribution channel. Bangladesh Home Appliances Market outlook report provides an unbiased and detailed analysis of the on-going Bangladesh Home Appliances Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.