Hong Kong MVNO Market is projected to grow at a CAGR of 4.8% from 2025 to 2031

Postpaid segment by Service Type held the highest revenue share in Hong Kong MVNO Market -6Wresearch

In 2024, the postpaid segment held larger revenue share in Hong Kong's MVNO market. Postpaid plans typically offer higher ARPU (Average Revenue Per User) due to recurring monthly charges, premium services, and additional features such as data bundles, making them more lucrative for MVNOs compared to prepaid.

According to 6Wresearch, Hong Kong MVNO Market is projected to grow at a CAGR of 4.8% from 2025 to 2031. The Hong Kong MVNO market experienced growth during the 2021-2024 period, due to government initiatives, early 5G adoption, and a highly competitive telecom landscape. The Office of the Communications Authority (OFCA) played a crucial role by liberalizing the market, promoting MVNO participation, and ensuring competitive pricing. In Oct 2024, the mobile subscriber penetration rate surged to 336.2%, with 26.11 million mobile subscriptions. Additionally, the "Smart City Blueprint for Hong Kong 2.0" (2020-2025) promoted digital transformation, which increased demand for IoT-based MVNO services in sectors such as smart transport, healthcare, and logistics. The Hong Kong-Shenzhen Innovation and Technology Park (HSITP) and government-led incentives also attracted new digital MVNOs, driving innovation and service expansion. Hong Kong’s strategic location as an international business hub, combined with the government's push for a 5G-ready and IoT-driven ecosystem, positioned the MVNO market for robust growth during this period.

In the coming years, the market for MVNO is expected to sustain growth, driven by 5G expansion, eSIM adoption, and enterprise IoT services. The market is projected to grow supported by government policies promoting digital connectivity and emerging telecom innovations. This growth was fueled by the 5G Spectrum Release Plan, under which the OFCA expects to sell a tranche of 2.6GHz frequencies in 2025. An additional 4,000MHz of spectrum in the 39-43THz range for mobile and fixed wireless access is scheduled for auction in late 2025 or 2026, enabling MVNOs to deliver faster data speeds and improved network coverage. The city's digital economy development is further supported by national strategies, including the 14th Five-Year Plan (2021-2025) and the development of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), which aim to foster innovation and technological advancement in the region. The GBA Connectivity Initiative would also enhance cross-border mobile solutions, leading to higher demand for roaming-focused MVNOs. Additionally, the 5G Standalone (SA) network deployment, backed by the Innovation and Technology Commission (ITC), would unlock new opportunities for MVNOs in enterprise 5G, private networks, and smart city applications. The rise of edge computing and AI-driven telecom services would further push MVNOs to diversify into IoT, industrial automation, and smart mobility. Government-backed funding for startups in fintech, e-commerce, and AI-driven telecom would attract new digital-native MVNOs, strengthening the market’s competitive landscape in the years to come.

According to Bhawna, Senior Research Analyst, 6Wresearch, Non-migrants held the maximum revenue size in 2024 as they include a larger base of postpaid and premium data users, contributing to higher ARPU (Average Revenue Per User), compared to migrant groups, who prefer more affordable or flexible prepaid options. Additionally, this segment benefits from enterprise and family plan subscriptions, further strengthening its revenue dominance.

Hong Kong MVNO Market (2025-2031) report provides an in-depth analysis with 27 figures and 5 tables, covered in 82 pages. The report thoroughly covers market by operational model, subscriber, service type and by customer type. Hong Kong MVNO Market outlook report provides an unbiased and detailed analysis of the on-going Hong Kong MVNO Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.