Switzerland MVNO Market Revenue is projected to grow at a CAGR of 5.5% during 2025-2031

Consumer segment by Subscriber held the highest revenue share in Switzerland MVNO Market -6Wresearch

In 2024, the consumer segment held the largest revenue size in Switzerland's MVNO market due to the high internet penetration rate, reaching 99% by January 2024, which has created a favorable environment for MVNOs to attract a tech-savvy customer base seeking flexible and cost-effective mobile solutions.

According to 6Wresearch, Switzerland MVNO Market Revenue is projected to grow at a CAGR of 5.5% during 2025-2031.  The Switzerland MVNO market experienced growth during the 2021-2024 period, driven by several key factors. The Swiss Federal Office of Communications (OFCOM) implemented policies to foster competition and innovation in the telecommunications sector, encouraging the entry and expansion of MVNOs. For instance, the consultation on mobile frequency allocation by OFCOM and ComCom in Dec 2023 has created a more transparent regulatory environment, enabling MVNOs to anticipate potential spectrum availability and negotiate better wholesale agreements with MNOs, fostering competitive pricing and service expansion. Additionally, the widespread deployment of 5G technology by major operators such as Swisscom and Sunrise provided MVNOs with enhanced network capabilities, enabling them to offer advanced services to consumers and businesses. Moreover, Switzerland's high internet penetration rate, reaching 99% by Jan 2024, created a favorable environment for MVNOs to attract a tech-savvy customer base seeking flexible and cost-effective mobile solutions. The market's growth was further bolstered by the increasing adoption of eSIM technology. This innovation simplified the process for consumers to switch between operators, thereby enhancing the appeal of MVNOs offering flexible and contract-free plans.

In the coming years, the market for MVNO is expected to continue its growth trajectory. MVNOs would gain improved access to network resources as spectrum allocation decisions materialize w.r.t consultation on mobile frequency allocation by OFCOM and ComCom in Dec 2023, enhancing their service quality and coverage. This would encourage more MVNO entries, leading to increased competition and innovation in Switzerland’s mobile market. Additionally, a fair allocation process would stimulate investments in 5G and IoT services, benefiting both consumer and enterprise segments. Further, regulatory measures to eliminate fiber-to-the-premises (FttP) network duplication are likely to reduce operational costs for MVNOs, enabling them to invest in new technologies and expand their service portfolios. In addition, government initiatives such as smart city projects, National Cybersecurity Strategy, Digital Switzerland Strategy 2025, Swiss Government Cloud, among others  aimed at promoting digital transformation and enhance cyber security are expected to increase the demand for IoT and M2M services, areas where MVNOs could play a pivotal role. Further, the anticipated growth in mobile data consumption, from 12GB/month in 2022 to 72GB/month by 2030F, would further drive the need for diverse and innovative mobile service offerings, thereby assisting in market growth in the years to come.

According to Bhawna, Senior Research Analyst, 6Wresearch, Full MVNO segment dominated the market in 2024 in terms of revenue share, as they have greater control over their network infrastructure, allowing them to offer a wider range of services and more flexible pricing models. This autonomy enables them to cater to diverse consumer and enterprise needs, thereby attracting a larger customer base and generating higher revenues.

Switzerland MVNO Market (2025-2031) report provides an in-depth analysis with 18 figures and 3 tables, covered in 71 pages. The report thoroughly covers market by operational model, subscriber and service type. Switzerland MVNO Market outlook report provides an unbiased and detailed analysis of the on-going Switzerland MVNO Market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.