UAE Data Monetization Market is projected to grow at a CAGR of 14.4% during 2024-30

On the basis of deployment type, the cloud deployment category attained the maximum growth in the UAE Data Monetization Market – 6Wresearch

In 2023, cloud deployment held the largest revenue share. Its scalability, flexibility, and cost-effectiveness make it a preferred choice for businesses leveraging big data analytics without significant on-premises investment. Additionally, the growing adoption of IoT devices, which generate large amounts of data, further drives demand for cloud solutions.

According to 6Wresearch, the UAE Data Monetization Market is projected to grow at a CAGR of 14.4% during 2024-30. In 2023, digital transactions were primarily conducted using cards (52%), followed by e-wallets (24%) and bank transfers (11%). This trend has propelled the digital payments market to $29.75 billion by 2023, fuelled by the use of digital wallets, credit/debit cards, and buy-now-pay-later solutions. This progression is steering the UAE towards a cashless society, further enhancing digitization and driving the data monetization market in the region.

The surge in mobile connections, from 17.006 million in 2021 to 20.96 million in 2024, highlights a highly connected digital ecosystem. With 99% internet penetration and 10.73 million social media users by early 2024, digital engagement in the UAE is pervasive.

A Visa study found that 68% of UAE merchants view digital payments as essential for growth, with over 70% reporting increased revenue and customer footfall. Digital payment data helps merchants improve communications, target offers, and implement loyalty programs, boosting profitability and efficiency. This drives demand for data monetization solutions, reinforcing the UAE's leadership in digital innovation and economic growth, and creating a feedback loop that further propels digitization and market expansion.

According to Shubham Deep, Senior Research Associate, 6Wresearch, in 2023, retail and e-commerce hold the largest revenue share in the UAE. This is driven by the high smartphone penetration rate, boosting e-commerce growth. Additionally, consumers increasingly prefer online shopping for its convenience, safety, and wide product variety.

UAE Data Monetization Market (2024-2030) report provides an in-depth analysis with 19 figures and 5 tables, covered in 66 pages. The report comprehensively covers the market by deployment type, business function and industry. The report provides a detailed as well as unbiased analysis of the ongoing drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per the latest and future market dynamics.