Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Type (Lager, Ale, Stout & Porter, Malt, Others), By Category (Popular Price, Premium, Super Premium), By Packaging (Glass, PET Bottle, Metal Can, Others), By Production (Macro-brewery, Micro-brewery, Craft Brewery, Others) And Competitive Landscape
| Product Code: ETC058225 | Publication Date: May 2022 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 |
According to 6Wresearch internal database and industry insights, the Europe Beer Market was valued at USD 175.4 billion in 2024 and is projected to reach approximately USD 231.6 billion by 2031, registering a compound annual growth rate (CAGR) of 4.01% during the forecast period (2025-2031).
| Report Name | Europe Beer Market |
| Forecast Period | 2025-2029 |
| CAGR | 4.01% |
| Market size | USD 231.6 billion by 2031 |
| Growing Sector | Food & Beverage |
The Europe Beer Market report thoroughly covers the market by countries, types, categories, packaging, and production methods. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high-growth areas, and market drivers, which would help stakeholders devise and align their market strategies according to current and future market dynamics.
The Europe Beer Market is predicted to experience steady growth, driven by increased preferences for craft brewing trends, premiumization, and the consumption of low-alcohol beer and/or flavored beer. Europe is still one of the largest beer-producing regions in the world due to its brewing tradition of nearly 1,000 years and innovation within microbreweries. The major beer producers that operate in the region (e.g., Heineken, Carlsberg, AB InBev) are leveraging sustainable production, packaging innovations, and digital distribution strategies. Furthermore, tourism and changes in urban lifestyles have also boosted demand for premium and artisanal beer in key markets across Europe.
Below mentioned are some prominent drivers and their influence on market dynamics:
|
Driver |
Primary Segments Affected |
Why it matters (evidence) |
|
Rise in Craft Beer Consumption |
All Segments; Particularly Micro and Craft Breweries |
The growing consumer inclination toward distinctive flavors and local brewing has boosted the number of microbreweries and craft beer brands across Europe. |
|
Premiumization Trend |
All Segments; Premium and Super Premium |
Increasing disposable income and urban lifestyles are pushing consumers toward high-quality, premium beer products, particularly in Western Europe. |
|
Sustainability and Eco-Packaging |
All Segments; Packaging |
European breweries adopt eco-friendly bottles, lightweight cans, and recyclable packaging to meet EU sustainability goals and drive design innovation. |
|
Expanding Tourism and Hospitality Sector |
All Segments; On-trade |
Robust tourism and hospitality industries across Europe are boosting beer sales, especially in Germany, the UK, and Spain vibrant markets. |
|
Government Support for Local Breweries |
All Segments; Micro and Craft |
Tax incentives and local sourcing initiatives in countries like Belgium, Germany, and the Czech Republic encourage small-scale beer production and exports. |
Europe Beer Market is anticipated to witness significant expansion, registering a CAGR of 4.01% during the forecast period of 2025-2031.The Europe Beer Market Growth is driven by the rapid rise of microbreweries, increasing sustainability initiatives, and growing consumer demand for organic, non-alcoholic, and low-calorie beers.The market is steadily shifting toward premium and eco-friendly production practices. Furthermore, digital marketing and e-commerce platforms are revolutionizing distribution by facilitating direct-to-consumer engagement and international sales. These developments, coupled with changing consumer lifestyles and technological advancements, are reinforcing Europe position as a global leader in the modern beer industry.
Below mentioned are some major restraints and their influence on market dynamics:
|
Restraint |
Primary Segments Affected |
What this means (evidence) |
|
Stringent Alcohol Regulations |
All Segments |
High taxes and ad restrictions hinder beer market growth. |
|
Health Awareness and Low-Alcohol Alternatives |
All Segments |
Rising health awareness drives consumers to low- or non-alcoholic drinks, reducing traditional beer demand. |
|
Rising Raw Material Costs |
All Segments |
Volatility in barley and hops prices increases production costs, impacting profitability for small breweries. |
|
Competition from Wine and Spirits |
All Segments |
Expanding product diversity in alcoholic beverages intensifies competition, especially in Southern European countries. |
|
Supply Chain Disruptions |
All Segments |
Fluctuations in logistics and packaging materials can delay production and distribution timelines. |
The Europe Beer Industry is experiencing challenges such as high alcohol taxes, fluctuating costs of production materials, and a shift in consumer tastes away from alcohol and toward healthy beverages. Market fragmentation and alcohol marketing regulations are more barriers to growth for small breweries. In addition, the increased focus on sustainability forces producers to invest heavily in renewable energy producing and waste management/packaging processes. Balancing profitability, compliance with regulations and sustainability goals is also difficult, resulting in many breweries developing new and/or less expensive production methods.
Several prominent trends reshaping market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the Europe Beer Market Share include:
| Company Name | Heineken N.V. |
| Established Year | 1864 |
| Headquarters | Amsterdam, Netherlands |
| Official Website | Click Here |
Heineken is one of the world’s largest brewers, offering a diverse portfolio of global and regional beer brands. The company emphasizes sustainability and low-carbon brewing innovations.
| Company Name | Carlsberg Group |
| Established Year | 1847 |
| Headquarters | Copenhagen, Denmark |
| Official Website | Click Here |
Carlsberg is a leading European brewer known for its broad beer range and strong presence in premium and craft segments, focusing on carbon-neutral brewing practices.
| Company Name | Anheuser-Busch InBev (AB InBev) |
| Established Year | 2008 |
| Headquarters | Leuven, Belgium |
| Official Website | Click Here |
AB InBev holds a major share in Europe’s beer market, offering globally recognized brands like Stella Artois and Budweiser, emphasizing innovation in sustainable packaging.
| Company Name | Asahi Group Holdings, Ltd. |
| Established Year | 1889 |
| Headquarters | Tokyo, Japan (European Headquarters in Milan, Italy) |
| Official Website | Click Here |
Asahi is expanding its European presence with strong acquisitions and sustainability-driven brewing techniques focused on high-quality premium lagers.
| Company Name | Molson Coors Beverage Company |
| Established Year | 2005 |
| Headquarters | London, United Kingdom |
| Official Website | Click Here |
Molson Coors is a key player in Europe’s beverage market, offering diverse beer products and investing in non-alcoholic and sustainable brewing innovation.
Government in Europe have launched a few projects to promote sustainability, innovation, and domestic brewing. The EU Circular Economy Action Plan encourages recyclable and reusable packaging in beer production. The German Reinheitsgebot (Beer Purity Law) plays a role in quality control, while the United Kingdom Alcohol Duty Reform supports producing low-alcohol beverages. The French Green Packaging Initiative requires eco-friendly labeling for beverage manufacturers and waste management plans. Furthermore, the European Green Deal incentivizes breweries to adopt local low-emission and renewable sources of energy in their operations.
The Europe Beer Market is anticipated to expand at a steady pace due to multiple factors including sustainability, premiumization, and digitalization in the brewing process. Craft and non-alcoholic beer investments are increasing in Europe, while automation for packaging and logistics will drive operational effectiveness and performance. Europe is committed to a circular economy and encourages brewing from renewable brewing technologies that increase competitiveness and embedded environmental responsibility. These initiatives will allow Europe to take the lead in sustainability, innovation, and quality for the changing beer market.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Ritika Kalra, Senior Research Analyst at 6Wresearch, Germany dominates the European beer market with an estimated 23.5% share in 2024. The country’s long-standing brewing heritage, coupled with its strong export market and leading Oktoberfest culture, fuels demand. Germany’s 1,500+ breweries, primarily focused on craft and specialty lagers, make it Europe’s largest beer producer.
Lager remains the most consumed beer type across Europe, accounting for approximately 55.6% market share in 2024. Its light flavor, longer shelf life, and compatibility with mass production make it popular among mainstream consumers. The demand for premium lagers, particularly in Germany and the UK, continues to rise due to consistent quality and global appeal.
The premium beer segment leads the market, driven by shifting consumer preference toward quality over quantity. Increasing disposable incomes and urbanization have accelerated premium consumption in countries like France, Italy, and Spain, with brewers introducing innovative and locally inspired flavors.
Glass bottles dominate the European beer packaging market, holding around 48.3% market share. Their recyclability, ability to preserve flavor, and association with premium quality make them the preferred packaging choice among both producers and consumers.
Macro-breweries continue to dominate production with their large-scale operations, accounting for approximately 60.8% of total output. However, micro and craft breweries are rapidly gaining traction due to rising consumer demand for artisanal and locally brewed varieties.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Europe Beer Market Overview |
| 3.1 Europe Regional Macro Economic Indicators |
| 3.2 Europe Beer Market Revenues & Volume, 2019 & 2029F |
| 3.3 Europe Beer Market - Industry Life Cycle |
| 3.4 Europe Beer Market - Porter's Five Forces |
| 3.5 Europe Beer Market Revenues & Volume Share, By Countries, 2022 & 2029F |
| 3.6 Europe Beer Market Revenues & Volume Share, By Type, 2022 & 2029F |
| 3.7 Europe Beer Market Revenues & Volume Share, By Category, 2022 & 2029F |
| 3.8 Europe Beer Market Revenues & Volume Share, By Packaging, 2022 & 2029F |
| 3.9 Europe Beer Market Revenues & Volume Share, By Production, 2022 & 2029F |
| 4 Europe Beer Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Europe Beer Market Trends |
| 6 Europe Beer Market, 2019 - 2029 |
| 6.1 Europe Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 6.2 Europe Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 6.3 Europe Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 6.4 Europe Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 7 Germany Beer Market, 2019 - 2029 |
| 7.1 Germany Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 7.2 Germany Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 7.3 Germany Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 7.4 Germany Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 8 United Kingdom Beer Market, 2019 - 2029 |
| 8.1 United Kingdom Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 8.2 United Kingdom Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 8.3 United Kingdom Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 8.4 United Kingdom Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 9 France Beer Market, 2019 - 2029 |
| 9.1 France Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 9.2 France Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 9.3 France Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 9.4 France Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 10 Italy Beer Market, 2019 - 2029 |
| 10.1 Italy Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 10.2 Italy Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 10.3 Italy Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 10.4 Italy Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 11 Russia Beer Market, 2019 - 2029 |
| 11.1 Russia Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 11.2 Russia Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 11.3 Russia Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 11.4 Russia Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 12 Spain Beer Market, 2019 - 2029 |
| 12.1 Spain Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 12.2 Spain Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 12.3 Spain Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 12.4 Spain Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 13 Rest of Europe Beer Market, 2019 - 2029 |
| 13.1 Rest of Europe Beer Market, Revenues & Volume, By Type, 2019 - 2029 |
| 13.2 Rest of Europe Beer Market, Revenues & Volume, By Category, 2019 - 2029 |
| 13.3 Rest of Europe Beer Market, Revenues & Volume, By Packaging, 2019 - 2029 |
| 13.4 Rest of Europe Beer Market, Revenues & Volume, By Production, 2019 - 2029 |
| 14 Europe Beer Market Key Performance Indicators |
| 15 Europe Beer Market - Opportunity Assessment |
| 15.1 Europe Beer Market Opportunity Assessment, By Countries, 2022 & 2029F |
| 15.2 Europe Beer Market Opportunity Assessment, By Type, 2022 & 2029F |
| 15.3 Europe Beer Market Opportunity Assessment, By Category, 2022 & 2029F |
| 15.4 Europe Beer Market Opportunity Assessment, By Packaging, 2022 & 2029F |
| 15.5 Europe Beer Market Opportunity Assessment, By Production, 2022 & 2029F |
| 16 Europe Beer Market - Competitive Landscape |
| 16.1 Europe Beer Market Revenue Share, By Companies, 2022 |
| 16.2 Europe Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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